One thing you’ll never hear come out of Jackie Sorkin’s mouth is a complaint. Self-described as “psychotically driven,” Jackie, the CEO of The Hollywood Candy Girls Inc. and star of TLC’s Candy Queen, has taken her candy empire from LA to Asia, back to LA and now to NYC – and doesn’t plan on stopping for a breath anytime soon.
As Bernstein & Andriulli's senior brand experience agent, Alma Lacour, so eloquently put it in our recent interview with her, "Experiential is a movement not a trend." Beyond establishing brand loyalty, engaging consumers, and evoking positive sentiment, experiential marketing is a huge financial win for brands. Compared to traditional marketing channels, experiential campaigns offer incredible payoffs.
The fourth blog in our event space series, check out our favorite places in NYC here!
Like real estate, event marketing is location, location, location. Sure, with the right team of creative strategists and designers, you can turn a parking lot into a carnival or a trade show booth into a donut creation station, but the space sets the tone for your entire experience. When you think of Las Vegas, of course, the neon lights of The Strip with all of its entertainment options is the first thought that comes to mind -- followed by casinos, nightclubs, 24-hour buffets, and little white wedding chapels. By hosting an event in Las Vegas, you're inviting your guests to not only experience your brand, but also explore the world's most famous adult playground.
Thrill seekers (and experiential marketers in search of inspiration) are more than willing to travel for a once-in-a-lifetime experience. From Australia's Great Barrier Reef to Iceland's Northern Lights, world-famous adventure doesn't come easily. Today's consumers, largely millennials, are looking for experiences that provide a lasting impression. They want the chance to connect with new people and 72% are spending money on experience-related purchases.
Get ready, San Diego Comic-Con 2018 is days away. Time to dry clean your cosplay outfits, binge the last season of Breaking Bad in preparation for the highly anticipated reunion, and make sure your smartphone has plenty of juice to capture every moment you're about to experience. This is the big dance in the world of experiential marketing - brands will be out in full force vying for attendees attention, praise, trust, and purchases. On the other end, attendees expect to be dazzled, delighted, shocked, and surprised.
The annual International Festival of Creativity (aka Cannes Lions) took over the Cote D’Azur once again last month, as the advertising industry continues to face an extraordinarily challenging business environment. From the Palais to VIP parties and luncheons, there were countless fascinating debates from marketers, media professionals, and agency executives with eye-opening insights on the future of advertising.
Like real estate, event marketing is location, location, location. Sure, with the right team of creative strategists and designers, you can turn a parking lot into a carnival or a trade show booth into a donut creation station, but the space sets the tone for your entire experience. With literally hundreds of event space options to choose from in tropical, fantasy locations choosing the best spot for your next brand event can be overwhelming. By taking your experience to a destination, you are already asking attendees to invest a chunk of their time and money, so make sure the amenities more than make up for it
Immersive museums consistently flood our news feeds. We've watched Boomerang videos of friends jumping into pools of colorful sprinkles, liked countless selfies through Infinity Mirrors, and laughed at the seemingly absurd new themes, such as the Museum of Pizza, The Egg House, and The Cado Museum in San Diego (dedicated to everyone's favorite millennial treat, the avocado).
Every president since Franklin D. Roosevelt has been honored with a meticulously curated memorial library commemorating the documents of historical value crafted during his time as leader of the free world. Continuing this hallowed tradition, and seeing no need to wait for him to leave office, The Daily Show with Trevor Noah is honoring our current president with The Daily Show Presents: The Donald J. Trump Presidential Twitter Library, the first of its kind, showcasing our Commander in Chief’s preferred vessel for communicating with the public, his Twitter feed.
The Teen Vogue Summit: #TurnUp drew more than 600 young activists to The New School in NYC this past weekend for inspiring keynotes, workshops and action opportunities. So much happened during the three-day event: Emma González and Rowan Blanchard discussed the challenges of activism; Teen Vogue gun control cover stars reunited to discuss their plans for what's next; 11-year-old activist Naomi Wadler told Roseanne Barr "Bye, Felicia"; Amandla Stenberg and Common discussed activism and their new film, The Hate U Give; Cynthia Nixon talked legalizing marijuana in a "Teen Vogue (Side) Take"; and Al Gore told teens who are eligible to vote but don't "to just shut up."