P2Blog

Get Your Fringe Vest Off of My Festival (Weekly Roundup: March 20)

Posted by Gabriella Prieto on March 24, 2017

 

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

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Topics: pop culture, news, experiential marketing, events

Live from Austin: Politics, Tech, and Brand Activations at SXSW 2017

Posted by Samantha Stallard on March 22, 2017

The annual conference in Austin, TX is infamous for its over-the-top parties, brand marketing activations, packed lecture halls, and enough BBQ to make you sick - a fact the Pop2Life team continues to test year after year. While always an inspiring and innovative event of the brightest minds in tech, marketing, design, film, comedy, style, and music, this year had a clear political undertone - as CEOs, big brands, and stars vowed allegiance to social issues.

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Topics: pop culture, festivals, pop2life events, technology

7 Festival Tips From Our Event Concierge Team

Posted by Samantha Stallard on March 20, 2017

Tips courtesy of Emily Gabriele, Christina Richardson, and Laura Ferraro

The snow is clearing, The Bachelor is wrapped, and Coachella is suing Urban Outfitters and Free People for copyright infringement. This can all only mean one thing - festival season is upon us. Whether you're planning your inaugural visit to Stagecoach or 10th annual trek to Bonnaroo, festival travel doesn't come with a lot of freedom. Flight delays, unpredictable weather, or traffic can mean the difference between seeing your favorite artists or hoping to catch them on their next tour.

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Topics: pop2life team, pop2life events, event conceirge

Keep SXSW Weird (Weekly Roundup: March 13)

Posted by Samantha Stallard on March 17, 2017

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

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Topics: pop culture, news, experiential marketing, events

"Promotional Product Problem Solving" with Swagdog's Top Dog

Posted by Samantha Stallard on March 15, 2017

At Pop2Life we don’t work with vendors, we have longstanding professional relationships with trusted partners. And one of our favorite partner calls to make is to Swagdog, a trendsetting,branded merchandise manufacturer based in Baltimore, MD, because it means we get to giveaway awesome promotions to our event attendees - spreading happiness beyond the length of the experience. It also means we get to work with President Russ White and his killer team.

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Topics: pop culture, experiential marketing, partners

240 Calories, 0 Ad Spend (Weekly Roundup: March 06)

Posted by Gabriella Prieto on March 10, 2017

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

Read More

Topics: pop culture, news, experiential marketing, events

The Best SXSW Brand Activations

Posted by Gabriella Prieto on March 8, 2017

The Austin, TX based festival, South by Southwest (referred to as SXSW or simply South by for those in the know), is an experiential, and experimental, marketing opportunity for the world's boldest brands. With 72,000 registrants and artists in attendance, SXSW is one of the most effective channels for promoting your business to professionals connected in the interactive, film, and music industries. SXSW's 100+ sessions, parties, screenings, and keynotes are all centered around one, simple message - the most unexpected discoveries happen when diverse topics and people come together. 

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Topics: experiential marketing, stunts, go beyond, experiences, brand experiences

6 Questions to Ask in Every Post-Event Survey

Posted by Samantha Stallard on March 6, 2017

We’ve already detailed the importance of sending your event attendees a post-event email. Branded events are designed to promote positive feelings among your consumers and maintain those feelings, along with loyalty, long after the event has ended. With a clear focus on maintaining and nurturing that positivity, follow-up emails exist as an opportunity for attendees to share their opinions and feel valued by your brand.

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Topics: experiential marketing, events, go beyond

Bringing Brands To Life (Weekly Roundup: February 27)

Posted by Gabriella Prieto on March 3, 2017

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

Read More

Topics: pop culture, news, experiential marketing, events

5 SEO Strategies for Your Next Brand Event

Posted by Samantha Stallard on March 1, 2017

Hey event marketers, when you're deep in the planning and promotion stage of your brand's upcoming experience, how do you advertise it to the world? If it's a stunt, you post vague location announcements and invite press. If it's a festival, you get the word out early, creating a ticketing microsite and a unique social media presence. If it's an annual experience, you build off of the previous year's momentum.

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Topics: events, go beyond, technology, brand experiences

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