P2Blog

P2L Opinions: 12 Reasons Smart Brands Implement Event Concierge Services

Posted by Samantha Stallard on April 26, 2017

Pop2Life experiences are all about the attendees. We seek out the best locations, the hottest surprises, the most innovative social media integrations, and the coolest activations. No group of people are more capable at executing the best experience possible than our Event Concierge Services team. Our #1 priority is making sure that event guests have a great experience and we know how you want your brand represented...  From hotels and travel, to swag and VIP amenities, our team procures anything and everything to enhance the consumer experience. But, beyond attendee experience, why should brands consider implementing event concierge services? Why should they create an interactive experience, host a party, or sponsor an activation? What’s the benefit? The return? Check out 12 different opinions from the Pop2Life team, when asked:

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Topics: experiential marketing, experiences, event concierge services

We Need to Talk About Coachella: The Music, the Brands, the Scene

Posted by Samantha Stallard on April 24, 2017

The fringe and flower crowns were out in full force on the grounds of the Empire Polo Club over the past two weekends for the Coachella Valley Music and Arts Festival. The 2017 event featured headliners Kendrick Lamar, Radiohead and Lady Gaga, after the very-pregnant-with-twins-Beyoncé was forced to withdraw (though members of the Beehive need not worry - she'll headline the 2018 fest instead).

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Topics: pop culture, music festivals, brand experiences

Snapchat is Not for Advertisers (Weekly Roundup: April 17)

Posted by Samantha Stallard on April 21, 2017

 

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

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Topics: pop culture, news, experiential marketing, events

Don't Hire Brand Ambassadors, Hire Performers: Q&A with Mustard Lane

Posted by Samantha Stallard on April 18, 2017

Too many brands are overlooking a crucial component as they plan their experiential activations. They're booking incredible venues, joining forces with mutually beneficial partnerships, and promoting the event to their fans and followers. But something's still missing - incredible brand ambassadors, staff, and promotional models. It takes a special kind of person to welcome attendees into your event with open arms, making them feel welcomed, excited, and special all in one breath.

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A Good Week For Bad Press (Weekly Roundup: April 10)

Posted by Gabriella Prieto on April 14, 2017

 

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

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Topics: pop culture, news, experiential marketing, events

4 Killer Brand Activations and Integrations from March Madness 2017

Posted by Gabriella Prieto on April 12, 2017

The NCAA Tournament, otherwise known as March Madness, is three weeks of controlled chaos - complete with brackets, basketball, and brand activations. With 68 teams on the battlefield, four of which are eliminated even before the first round, the entire tournament is single-elimination and divided into four regions: the East, West, Midwest, and South. Winning the tournament requires six victories in a row, and, on April 3, North Carolina inched to victory with a 71-65 win over Gonzaga in Glendale, Ariz.

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Topics: music, events, brand experiences

Harnessing the Power of Artist Partnerships at Your Next Brand Event

Posted by Samantha Stallard on April 10, 2017

Nothing is quite as personal as music. A familiar song has the power to elicit an emotional reaction and transport its listener to another place and time. Music is almost an emotion in itself - an incomprehensible force capable of defying our differences and drawing people together. For brands, music holds power. The power to unite their fans together and create a sense of community. The power to evoke a nostalgia. The power to establish trust. And the power to build consumer loyalty.

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Topics: music, experiential marketing, partners

Pass the Coca-Cola (Weekly Roundup: April 03)

Posted by Gabriella Prieto on April 7, 2017

 

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

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Topics: pop culture, news, experiential marketing, events

The Allure of the Music Festival: Why Do Big Brands Keep Going Back?

Posted by Samantha Stallard on April 5, 2017

Bonnaroo, Coachella, Governor's Ball, Lollapalooza, Pitchfork, Electric Forest... the names are just as eclectic as the music. Despite the increasing ease at which music fans can find, follow, and curate playlists of their favorite artists online, the allure of the music festival continues to grow each passing year. Proving the point Pop2Life has been preaching for more than a decade... people can't solely exist behind their screens. In fact, consumers crave live experiences - and are willing to pay top dollar for them.

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Topics: experiential marketing, music festivals, brand experiences

Score Big at March Madness (Weekly Roundup: March 27)

Posted by Gabriella Prieto on March 31, 2017

 

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

Read More

Topics: pop culture, news, experiential marketing, events

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