Like real estate, event marketing is location, location, location. Sure, with the right team of creative strategists and designers, you can turn a parking lot into a carnival or a trade show booth into a donut creation station, but the space sets the tone for your entire experience. With literally hundreds of event space options across the five boroughs, New York City is a hub for brand activations -- especially if a stuffy, windowless hotel ballroom isn't what you're looking for. Instead, take advantage of the skyline, the culture, and the unique spaces (owned by even more unique people) hidden throughout the metropolis.
Whether your next brand activation is a concert, a VIP dinner, a private experience, or a public stunt, here are some of our favorite places to host events in New York:
1. Rare Book Room, The Strand
Photo courtesy: Columbia Global Reports, Columbia University
Just south of Union Square is The Strand, a New York staple that celebrated its 90th birthday last year. The bookstore is made up of 18 miles of books across four floors. The Rare Book Room is an elegant space housed on the third floor of The Strand (customers are welcome to visit any time during business hours), lined with leather-bound books, including a limited edition of Ulysses signed by the author, James Joyce, as well as the illustrator, Henri Matisse. The space is cozy and unique and can accommodate seated dinners for up to 100 people and cocktail receptions for up to 175 people.
2. The New York Paley Center for Media
Photo courtesy: The Paley Center for Media
Formerly called the Museum of Television & Radio (and before that the Museum of Broadcasting) was founded in 1975 by William S. Paley. The Center is dedicated to the discussion of the cultural, creative, and social significance of television, radio, and emerging platforms for the professional community and media-interested public. This is an incredible venue for a screening or award ceremony, with plenty of modern space options, including access to numerous theaters and gallery spaces.
3. Ramscale Studio
Photo courtesy: @madsonmadison Instagram
Established as an art, film and photo studio in 1984 and opening its doors to events in 1995, Ramscale is in the heart of the West Village just below the High Line and the Whitney Museum. One of its most unique features, even in NYC, is the floor-to-ceiling windows that fill the room with natural sunlight and offer panoramic views of lower Manhattan, the Hudson River, and New York Harbor. Perfect for a 100-person seated dinner or 150 for cocktails, the space flows out to a beautiful terrace high above the city.
Photo courtesy: Discotech Nightlife
Finally, we're headed off of the island to the outer-boroughs! Situated on Wythe Avenue along Brooklyn's waterfront, Output lies in the heart of Williamsburg, the industrial district turned art and music hub that remains one of the most rapidly growing neighborhoods in the city. Only one stop from Manhattan, Output is a cutting edge space/night club that serves as a fun and refreshing backdrop for brands that aren't afraid to push the boundaries. The 7,000+ square foot space features a multi-level dance floor, state-of-the-art tech, and industrial chic architecture.
5. Yankee Stadium
Photo courtesy: Commercial Observer
From the Board Room to the ball field, Yankee Stadium offers flexible event space for an intimate group of 10, to a brand gathering for 10,000. State-of-the-art technology is available throughout the stadium, as well as the 6,000 square-foot center-field scoreboard to run any presentation or video.
6. Wythe Hotel
Photo courtesy: Matt Lien Photography for Venue Report
Another Williamsburg space, the Wythe Hotel was created inside a former cooperage built in 1901. Overlooking the waterfront, the building's character has been meticulously preserved -- its heavy yellow pine beams, pine ceilings, original masonry and brick walls, arched windows and cast-iron columns are all original. With 70 guest rooms and seven event spaces, the Wythe Hotel is a unique backdrop for intimate experiences such as dinners, awards ceremonies, VIP parties, and meet-and-greets.
7. Spring Studios
Photo courtesy: AA Studio
Spring Studios New York delivers exclusive events and experiences to creative industries and individuals with spaces that range from intimate to grand, all unified by impactful architecture and design. Located in TriBeCa, Spring Studios is the complete event package, boasting cutting-edge technology, production services, raw spaces filled with natural light, and a rooftop terrace with stunning views of Manhattan.
8. Chelsea Piers
Photo courtesy: Social Tables
Throw away the driving moccasins and slip into that fresh pair of golf shoes. Chelsea Piers is here to shake-up your next event in the best way possible. From sit-down dinners to multi-sport activity outings, the riverside setting, modern, loft-like spaces, expansive sports venues and acclaimed catering guarantee an unforgettable event -- whether your guests are interested in a modern cocktail hour or a game to 21 on the beach volleyball court.
Love these NYC events and inspirations as much as we do?