Millennials and Gen Z demand that the brands they align themselves with not only have a clear set of values, but act on those values instead of sitting on the sidelines. Even traditionally "male-focused" brands are reassessing their stance and messaging — whiskey brand Johnnie Walker posted Instagram ads during Women's History month promoting their partnership with Monumental Women NYC, demonstrating their dedication to supporting female empowerment.
LIFEWTR, the PepsiCo water brand whose purpose supports its tagline, “Inspire the mind, restore the body,” has created an array of programs that support these values, in addition to celebrating and amplifying their artwork on every bottle of water. Since launching last year, they’ve set up a mentorship and education program for female artists and have created inspiring projects like #ArtByAWoman that highlighted the underrepresented female visual artists. Most recently, they’ve been actively working to bring art back into public schools.
Brands that recognize the importance of women's empowerment need to understand the spending habits of modern female consumers and align themselves with corresponding cultural moments.
- 23% of women 18+ have attended musical performances in the past 12 months
- 14% of women 18+ have attended state fairs in the past 12 months
- 9.2% of women 18+ have attended art galleries in the past 12 months
Brands can use these insights to their advantage, ensuring that their female-focused causes and experiences are activated at the most relevant events. Here are eight upcoming festivals, conferences, and trade shows that are prioritizing women's voices (and where you should be planning your next brand sponsorship):
1. Teen Vogue Summit: June 1-3, 2018, NYC
Following the success of our December 2017 debut, the next Teen Vogue Summit #TurnUp (to the polls!) will take place Friday, June 1, through Sunday, June 3, at The New School in New York City. The three-day event will feature inspirational keynotes, interactive workshops, debates on the issues that matter and opportunities to take action.
In preparation for the U.S. midterm elections coming up this year, attendees of Teen Vogue Summit: #TurnUp will learn what it takes to be a leader; hear from today’s most prominent activists, politicians, and change-makers; hone their plans to take action in their own communities; and make lasting connections with likeminded young visionaries from across the country. The Summit will focus on the issues readers care about most — gun control, LGBTQ+ rights, immigration reform, reproductive justice, fake news and the media, and the environment — and participants will have the opportunity to customize their own one-of-a-kind agendas based on their interests.
2. Forbes Women's Summit: June 18–19, 2018, NYC
3. Women of Color Leadership and Empowerment Conference: June 22, 2018, Boston, MA
The Women of Color Leadership and Empowerment Conference (WOC) engages, connects, and empowers the nation’s most vibrant, influential, and diverse women. For nearly a decade, Color Magazine has served as a thought-leader among women professionals. This annual sell-out engagement attracts world-class business leaders, D&I trailblazers, and early-career innovators eager to leave their mark on Corporate America and beyond.
4. Grace Hopper Celebration of Women in Computing: July 11, 2018, Houston, TX
5. Inc. Women's Summit: September 14, 2018, NYC
A gathering of the nation’s most influential female entrepreneurs, dreamers and doers, world changers, and company builders. Join 500 entrepreneurial minded women at the Inc. Women's Summit for an invaluable day-long event where you will learn and be inspired by some of the most successful entrepreneurs around, share successes and struggles, and build relationships with fellow trailblazers. Expect to be energized, empowered, and motivated to reignite your passions and redefine your future in your own way.