P2Blog

Pop2Life's Predictions for Comic-Con 2018

Stepping into the Spotlight (with a Grand Prix) at Cannes Lions 2018

7 Tropical Event Spaces for Your Next Brand Activation

Immersive Museums 2.0: From Selfie Factories to Money Making Machines

The Donald J. Trump Presidential Twitter Library Goes Hollywood

The 3 Most Inspiring Moment's from Teen Vogue Summit: #TurnUp

Balancing Authenticity with Experiential Marketing Benchmarks

Corporate Partnership for Events: Best Practices

8 Women's Empowerment Events For Your Next Brand Sponsorship

The New Frontier of Brand Exposure: Q&A with Condé Nast's SVP of Licensing

7 LA Event Spaces for Your Next Brand Activation

Beyoncé, Brand Activations, and More Beyoncé at Coachella 2018

The 10 Golden Rules of Experiential Marketing

Less is More: Why Consumers Want Fewer Brand Choices

Consumer Demographics Have Changed, Has Your Brand?

8 NYC Event Spaces for Your Next Brand Activation

AI, Inclusion, and The Best Brand Experiences from SXSW 2018

Experiential is a Movement Not a Trend: Q&A with Bernstein & Andriulli

The Secret to Authentic Influencer Marketing

8 Classic & Luxe Ideas to Create a VIP Experience for Guests

Experimenting with Experiential at NYFW Fall/Winter 2018

This Valentine's Day Consumers Are Experiencing More and Buying Less

Connecting the Offline Online At Your Next Event

These 4 Brands Owned Super Bowl LII

Sundance Film Festival's Evolution: From Boy's Club to Celebration of Empowerment

4 Strategies for Authentic Attendee Social Sharing

How Instagram Stories Beat Snapchat At Its Own Game

Ribyt is Now Concierge.com

18 Experiential Marketing Stats for 2018

Get to Know: The History of RSVP

Pop2Life's Top 5 Blogs of 2017

P2L Opinions: These Will Be The Hottest Event Trends in 2018

The 7 Best Experiential Activations of 2017

Were Our 2017 Experiential Predictions Correct?

Black Friday 2017: The Record Shattering Retail Experience

15 Travel Hacks From Our Event Concierge Services Team

Just Play the Hits: Q&A with Pop2Life's Director of Music Initiatives

One Year After the Election, Brands Remain Politically-Charged

Is FOMO Over? A Marketer's Guide to the Fear of Missing Out

7 Ways to Teach an Old Dog New (Experiential Marketing) Tricks

Creating a Life of Creativity: Q&A with Condé Nast's Erica Boeke

Behind the Scenes of the iHeartRadio Music Festival 2017

What Attending Inbound Taught Me About Event Strategy

The Automotive Industry Gets Experiential

Is See-Now-Buy-Now Already Over? And Other Thoughts from NYFW 2017

29 Thoughts We Had at Refinery29's 29Rooms

A Win for Online Video (Weekly Roundup: September 08)

The Evolution of the Grocery Store Experience

The Arc of Influence (Weekly Roundup: September 01)

The Vegas VIP Experience

3 Ways Airlines Are Leading the Experience Economy

It's Not Easy Being Green (Weekly Roundup: August 25)

Dissecting the Art of Technology with Future Colossal's CEO

Swine and Dine (Weekly Roundup: August 18)

What Happened to Back to School Shopping?

Pretty in Pink (Weekly Roundup: August 11)

The Killer Concept Reinventing Retail

Can Direct-to-Consumer Brands Be Experiential?

She Blinded Me With Science (Weekly Roundup: August 4)

Why New Yorkers Desperately Need Broadway in Bryant Park

We Came, We Saw, We Comic-Conquered (Weekly Roundup: July 28)

The Most Innovative Brand Experiences at Comic-Con 2017

Dancing into Your Fan's Hearts (Weekly Roundup: July 21)

Mind, Body, Brand: The Rise of the Wellness Movement

Event, Set, Match (Weekly Roundup: July 14)

Experiential Activation Mistakes You Don't Even Know You're Making

The Countdown to Comic-Con 2017

The Mile High Dance Club (Weekly Roundup: July 7)

Gen Z Wants Brands to Be Their Sidekick, Not Their Superhero

Au Revoir, Cannes (Weekly Roundup: June 30)

Video Reigns Supreme Among Brands and Creators at VidCon 2017

Upgrade the Guest Experience at Your Next Event

The Haters and the Losers (Weekly Roundup: June 23)

A Hashtag Is Not a Marketing Strategy: How TINT is Shaking Up Social

Brand Licensing Hits the Newstand (Weekly Roundup: June 16)

A Little Bit Country: Best Brand Activations at CMA Festival 2017

The Pop2Life Project Manager Guide to Summer Music Festivals

Gen Z or Die (Weekly Roundup: June 9)

Should Your Brand Activate at Comic-Con?

It's Still the Experience Economy (Weekly Roundup: June 2)

6 Reasons Your Social Media Contest Bombed (And How to Fix It)

Don't Put Your Logo There (Weekly Roundup: May 26)

Upgrade Your Next Event With a Brand Partnership

Augmented Reality Everything (Weekly Roundup: May 19)

4 Reasons I'll Never Be the Same After My Pop2Life Internship

When to Text or Email Guests During an Event

Foodies Take to the Strip (Weekly Roundup: May 12)

How to Implement Incentive Travel for Your Employees

Experience is Quality Over Quantity (Weekly Roundup: May 5)

A History of Brand Sponsorships at the Kentucky Derby

The Condé Nast Chapter Begins (Weekly Roundup: April 28)

P2L Opinions: 12 Reasons Smart Brands Implement Event Concierge Services

We Need to Talk About Coachella: The Music, the Brands, the Scene

Snapchat is Not for Advertisers (Weekly Roundup: April 21)

Don't Hire Brand Ambassadors, Hire Performers: Q&A with Mustard Lane

A Good Week For Bad Press (Weekly Roundup: April 14)

4 Killer Brand Activations and Integrations from March Madness 2017

Harnessing the Power of Artist Partnerships at Your Next Brand Event

Pass the Coca-Cola (Weekly Roundup: April 7)

The Allure of the Music Festival: Why Do Big Brands Keep Going Back?

Score Big at March Madness (Weekly Roundup: March 31)

Activate This: 5 Upcoming Music Festivals Your Brand Needs to Be At

Get Your Fringe Vest Off of My Festival (Weekly Roundup: March 24)

Live from Austin: Politics, Tech, and Brand Activations at SXSW 2017

7 Festival Tips From Our Event Concierge Team

Keep SXSW Weird (Weekly Roundup: March 17)

"Promotional Product Problem Solving" with Swagdog's Top Dog

240 Calories, 0 Ad Spend (Weekly Roundup: March 10)

The Best SXSW Brand Activations

6 Questions to Ask in Every Post-Event Survey

Bringing Brands To Life (Weekly Roundup: March 3)

5 SEO Strategies for Your Next Brand Event

Adapting Brand Experience Marketing for the Financial Industry

VR Tours Through The White House (Weekly Roundup: February 24)

12 Travel Hacks From Our Event Concierge Team

One Size Does Not Fit All (Weekly Roundup: February 17)

The Super Bowl is Super-Experiential (Weekly Roundup: February 10)

4 Things Your Event Planner Wants You to Know

Commercials, Politics, and Experiential Marketing at Super Bowl LI

It's Time We Face Virtual Reality (Weekly Roundup: February 3)

6 Hotel Booking Tricks From Our Event Concierge Team

The Point of Experiential Marketing (Weekly Roundup: January 27)

Thank You For Coming: The Importance of Post-Event Follow Ups

17 Experiential Marketing Stats for 2017

Digital Ad Money is About to Surpass TV (Weekly Roundup: January 20)

The Single Best Way to Get Your Event Trending

Adults Riding in Strollers (Weekly Roundup: January 13)

9 Airline Tips From Our Event Concierge Team

Green Themed Sensory Experiences (Weekly Roundup: January 6)

What 2017 Means for Experiential Marketing

2016 is Out With a Bang (Weekly Roundup: December 29)

A Year in the Pop2Life

Pop2Life's Top 5 Blogs of 2016

We're a Retail Phenomenon (Weekly Roundup: December 22)

Deck The Malls: Spotlight on Santa HQ 2017

The 2017 Branded Experience Planning Guide

Santa Claus is Coming to Town (Weekly Roundup: December 16)

5 Reasons to Add Event Concierge Services to Your 2017 Events

Copy-Cat Experiential (Weekly Roundup: December 9)

2016's Best Experiential Activations

"Thanks 2016, It's Been Weird" (Weekly Roundup: December 2)

9 Ways to Exceed Event Attendee Expectations

Laugh to Stop the Crying (Weekly Roundup: November 23)

Goodbye Election, Hello Christmas (Weekly Roundup: November 18)

Branded Activations Will Travel: Spotlight on HGTV Tiny Tailgate

What Will Trump Do To Advertising? (Weekly Roundup: November 11)

Leveraging the Power of Radio Contests for Your Next Brand Event

Virtual Reality Haunted House Dance Party (Weekly Roundup: November 4)

WeHeart iHeart: Q&A with Pop2Life's Event Concierge Team

Thinking "Outside the Box" with DreamWorks' Branded Activations

Event, Experience, or Experiential? (Weekly Roundup: October 28)

Yeti or Not, Here We Come with Travel Channel's Hunt for the Yeti

Yetis, Yetis Everywhere (Weekly Roundup: October 21)

Does Facebook Live Have Staying Power for Event Marketers?

New Rule: Experiential Marketing Shouldn't Be Costing You Money

#HGTVTinyTailgate is Coming (Weekly Roundup: October 14)

How Big Brands are Building Loyalty at Country Music Events

Bow to Coca-Cola, The Experiential King (Weekly Roundup: October 7)

How Angel City Designs is Entertaining the Event Industry

Pop2Life Opinions: 16 Marketing Clichés Decoded

Register to Vote, America (Weekly Roundup: September 30)

3 Event Trends That Are So Over (And What You Can Do Instead)

How a Dynamic Guest Management Tool Will Save Your Sanity

Pop2Life is Global and Brilliant (Weekly Roundup: September 23)

Upgrade! 7 Ways Guest Management Software Will Improve Your Life

DreamWorks TROLLS Takes Over VidCon and the Tween Market

"You've Been Waiting 22 Years For This" (Weekly Roundup: September 16)

The Experiential Marketing Guide to Social Trends

We All Scream For (Free) Ice Cream (Weekly Roundup: September 9)

BET Summer FanFront: An Inside Look into BET's Fan Experience Tour

Brick and Mortar, Meet Your Doom (Weekly Roundup: September 2)

5 Brands Creating Remarkable Virtual Reality Experiences

Children Want the Toy, Not the Campaign (Weekly Roundup: August 25)

Seeing is Believing: Spotlight on the P2L Design Team

Thanks a Lot, Nike (Weekly Roundup: August 19)

The Technology Behind Extending Event Storytelling

How Technology Enhances (Not Hinders) Live Events

Jogging For Ice Cream (Weekly Roundup: August 12)

Feelin' Foxy: FoxTales Breaks Down the Event Tech Industry

Auf Wiedersehen, Pop2Life

Snaps for Snapstagram? (Weekly Roundup: August 4)

8 Tech Takeovers from Comic-Con

Pop2Life at Comic-Con: What We Did and How We Did It

Fictional Realities and Other Oxymorons (Weekly Roundup: July 29)

Broadway in Bryant Park: AKA The Coolest Lunch Break in NYC

Why Brands Need to Keep VidCon on Their Radar

Tell A Story On Your PokeDate (Weekly Roundup: July 22)

The Marketer’s Guide to Comic-Con 2016

Pop2Life Comic-Con Domination: A Retrospective

Experiential Elementary School Style (Weekly Roundup: July 15)

State of the Selfie: How Self Promotion Fuels Branding

Comic-Con or Bust (Weekly Roundup: July 8)

Pop2Life Opinions: How Do You Approach Creativity Without Fear?

This is Your Brain on Advertising (Weekly Roundup: July 1)

The Lodge That Experiential Marketing Built

Snapchat Or It Didn't Happen (Weekly Roundup: June 24)

What Does An Experiential Marketing Agency Do Anyway?

Love is Love Is Love Is Love (Weekly Roundup: June 17)

The 11 Coolest Things That Happened at The HGTV Lodge

There Is Such a Thing as a Free Lunch (Weekly Roundup: June 10)

How to Pull Off a Successful Mall Marketing Activation

Are You Not Entertained? (Weekly Roundup: June 3)

Pop2Life Opinions: Why Should Brands Consider Destination Marketing?

Don't Drink and Helicopter (Weekly Roundup: May 27)

Milli Vanilli Has More Credibility Than Your Empty Impressions

Were You Fooled By The Target Grammy's Ad? (Weekly Roundup: May 20)

How Your Brand Can Rock Destination Marketing

We're With the Band (Weekly Roundup: May 13)

Why Don't More Brands Do This?

Big Brands are Now Big Entertainment (Weekly Roundup: May 6)

Pop2Life Named Top 100 Event Agency on Event Marketer's 2016 "It List"

4 Reasons Experiential Marketing Drives TV Program Tune–In

Okay Ladies Now Let's Get In Formation (Weekly Roundup: April 29)

How a Pop2Life Internship Ruined My Job Search (And What I Learned Along the Way)

New Yorkers React to Time Traveling Bong Stunt

RIP To A Genius and Our Namesake (Weekly Roundup: April 22)

Pop2Life Opinions: 9 Reasons Smart Brands are Activating at Events

Experiential Steps out at Tribeca (Weekly Roundup: April 14)

Cultivora Industry Insider Interview with Eric Murphy

Sell-Nothing Stores are the Future of Retail (Weekly Roundup: April 7)

You Can’t Be Afraid to Look Stupid: Where Great Marketing Comes From

This Brand Gets Me (Weekly Roundup: March 31)

Event Marketing Activation Fails (And How to Avoid F*cking Up)

SXSW Lessons and Free Insect Ice Cream (Weekly Roundup: March 25)

Trending, Relevant, and Rediscovered (Weekly Roundup: March 17)

Op-Ed Rebuttal: Why Experience Marketing Will Never Die

Activate This: 5 Upcoming Events Your Brand Needs to Be At

4 Keys to a Killer Marketing Stunt

How to Become a Pop Culture Icon

The 7 Most Memorable Super Bowl Moments of the Century (So Far)

MasterCard Priceless Chopped Experience: Food for Thought

Comic Con 2013: Through the Eyes of a P2L Intern

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