P2L Opinions: 12 Reasons Smart Brands Implement Event Concierge Services

We Need to Talk About Coachella: The Music, the Brands, the Scene

Snapchat is Not for Advertisers (Weekly Roundup: April 17)

Don't Hire Brand Ambassadors, Hire Performers: Q&A with Mustard Lane

A Good Week For Bad Press (Weekly Roundup: April 10)

4 Killer Brand Activations and Integrations from March Madness 2017

Harnessing the Power of Artist Partnerships at Your Next Brand Event

Pass the Coca-Cola (Weekly Roundup: April 03)

The Allure of the Music Festival: Why Do Big Brands Keep Going Back?

Score Big at March Madness (Weekly Roundup: March 27)

Activate This: 5 Upcoming Music Festivals Your Brand Needs to Be At

Get Your Fringe Vest Off of My Festival (Weekly Roundup: March 20)

Live from Austin: Politics, Tech, and Brand Activations at SXSW 2017

7 Festival Tips From Our Event Concierge Team

Keep SXSW Weird (Weekly Roundup: March 13)

"Promotional Product Problem Solving" with Swagdog's Top Dog

240 Calories, 0 Ad Spend (Weekly Roundup: March 06)

The Best SXSW Brand Activations

6 Questions to Ask in Every Post-Event Survey

Bringing Brands To Life (Weekly Roundup: February 27)

5 SEO Strategies for Your Next Brand Event

Adapting Brand Experience Marketing for the Financial Industry

VR Tours Through The White House (Weekly Roundup: February 21)

12 Travel Hacks From Our Event Concierge Team

One Size Does Not Fit All (Weekly Roundup: February 13)

The Super Bowl is Super-Experiential (Weekly Roundup: February 06)

4 Things Your Event Planner Wants You to Know

Commercials, Politics, and Experiential Marketing at Super Bowl LI

It's Time We Face Virtual Reality (Weekly Roundup: January 30)

6 Hotel Booking Tricks From Our Event Concierge Team

The Point of Experiential Marketing (Weekly Roundup: January 23)

Thank You For Coming: The Importance of Post-Event Follow Ups

17 Experiential Marketing Stats for 2017

Digital Ad Money is About to Surpass TV (Weekly Roundup: January 16)

The Single Best Way to Get Your Event Trending

Adults Riding in Strollers (Weekly Roundup: January 09)

9 Airline Tips From Our Event Concierge Team

Green Themed Sensory Experiences (Weekly Roundup: January 2)

What 2017 Means for Experiential Marketing

2016 is Out With a Bang (Weekly Roundup: December 26)

A Year in the Pop2Life

Pop2Life's Top 5 Blogs of 2016

We're a Retail Phenomenon (Weekly Roundup: December 19)

Deck The Malls: Spotlight on Santa HQ 2017

The 2017 Branded Experience Planning Guide

Santa Claus is Coming to Town (Weekly Roundup: December 12)

5 Reasons to Add Event Concierge Services to Your 2017 Events

Copy-Cat Experiential (Weekly Roundup: December 5)

2016's Best Experiential Activations

"Thanks 2016, It's Been Weird" (Weekly Roundup: November 28)

9 Ways to Exceed Event Attendee Expectations

Laugh to Stop the Crying (Weekly Roundup: November 21)

Goodbye Election, Hello Christmas (Weekly Roundup: November 14)

Branded Activations Will Travel: Spotlight on HGTV Tiny Tailgate

What Will Trump Do To Advertising? (Weekly Roundup: November 7)

Leveraging the Power of Radio Contests for Your Next Brand Event

Virtual Reality Haunted House Dance Party (Weekly Roundup: October 31)

WeHeart iHeart: Q&A with Pop2Life's Event Concierge Team

Thinking "Outside the Box" with DreamWorks' Branded Activations

Event, Experience, or Experiential? (Weekly Roundup: October 24)

Yeti or Not, Here We Come with Travel Channel's Hunt for the Yeti

Yetis, Yetis Everywhere (Weekly Roundup: October 17)

Does Facebook Live Have Staying Power for Event Marketers?

New Rule: Experiential Marketing Shouldn't Be Costing You Money

#HGTVTinyTailgate is Coming (Weekly Roundup: October 10)

How Big Brands are Building Loyalty at Country Music Events

Bow to Coca-Cola, The Experiential King (Weekly Roundup: October 3)

How Angel City Designs is Entertaining the Event Industry

Pop2Life Opinions: 16 Marketing Clichés Decoded

Register to Vote, America (Weekly Roundup: September 26)

3 Event Trends That Are So Over (And What You Can Do Instead)

How a Dynamic Guest Management Tool Will Save Your Sanity

Pop2Life is Global and Brilliant (Weekly Roundup: September 19)

Upgrade! 7 Ways Guest Management Software Will Improve Your Life

DreamWorks TROLLS Takes Over VidCon and the Tween Market

"You've Been Waiting 22 Years For This" (Weekly Roundup: September 12)

The Experiential Marketing Guide to Social Trends

We All Scream For (Free) Ice Cream (Weekly Roundup: September 6)

BET Summer FanFront: An Inside Look into BET's Fan Experience Tour

Brick and Mortar, Meet Your Doom (Weekly Roundup: August 29)

5 Brands Creating Remarkable Virtual Reality Experiences

Children Want the Toy, Not the Campaign (Weekly Roundup: August 22)

Seeing is Believing: Spotlight on the P2L Design Team

Thanks a Lot, Nike (Weekly Roundup: August 15)

The Technology Behind Extending Event Storytelling

How Technology Enhances (Not Hinders) Live Events

Jogging For Ice Cream (Weekly Roundup: August 8)

Feelin' Foxy: FoxTales Breaks Down the Event Tech Industry

Auf Wiedersehen, Pop2Life

Snaps for Snapstagram? (Weekly Roundup: August 1)

8 Tech Takeovers from Comic-Con

Pop2Life at Comic-Con: What We Did and How We Did It

Fictional Realities and Other Oxymorons (Weekly Roundup: July 25)

Broadway in Bryant Park: AKA The Coolest Lunch Break in NYC

Why Brands Need to Keep VidCon on Their Radar

Tell A Story On Your PokeDate (Weekly Roundup: July 18)

The Marketer’s Guide to Comic-Con 2016

Pop2Life Comic-Con Domination: A Retrospective

Experiential Elementary School Style (Weekly Roundup: July 11)

State of the Selfie: How Self Promotion Fuels Branding

Comic-Con or Bust (Weekly Roundup: July 4)

Pop2Life Opinions: How Do You Approach Creativity Without Fear?

This is Your Brain on Advertising (Weekly Roundup: June 27)

The Lodge That Experiential Marketing Built

Snapchat Or It Didn't Happen (Weekly Roundup: June 20)

What Does An Experiential Marketing Agency Do Anyway?

Love is Love Is Love Is Love (Weekly Roundup: June 13)

The 11 Coolest Things That Happened at The HGTV Lodge

There Is Such a Thing as a Free Lunch (Weekly Roundup: June 6)

How to Pull Off a Successful Mall Marketing Activation

Are You Not Entertained? (Weekly Roundup: May 30)

Pop2Life Opinions: Why Should Brands Consider Destination Marketing?

Don't Drink and Helicopter (Weekly Roundup: May 23)

Milli Vanilli Has More Credibility Than Your Empty Impressions

Were You Fooled By The Target Grammy's Ad? (Weekly Roundup: May 16)

How Your Brand Can Rock Destination Marketing

We're With the Band (Weekly Roundup: May 9)

Why Don't More Brands Do This?

Big Brands are Now Big Entertainment (Weekly Roundup: May 2)

Pop2Life Named Top 100 Event Agency on Event Marketer's 2016 "It List"

4 Reasons Experiential Marketing Drives TV Program Tune–In

Okay Ladies Now Let's Get In Formation (Weekly Roundup: April 25)

How a Pop2Life Internship Ruined My Job Search (And What I Learned Along the Way)

New Yorkers React to Time Traveling Bong Stunt

RIP To A Genuis and Our Namesake (Weekly Roundup: April 18)

Pop2Life Opinions: 9 Reasons Smart Brands are Activating at Events

Experiential Steps out at Tribeca (Weekly Roundup: April 11)

Cultivora Industry Insider Interview with Eric Murphy

Sell-Nothing Stores are the Future of Retail (Weekly Roundup: April 4)

You Can’t Be Afraid to Look Stupid: Where Great Marketing Comes From

This Brand Gets Me (Weekly Roundup: March 28)

Event Marketing Activation Fails (And How to Avoid F*cking Up)

SXSW Lessons and Free Insect Ice Cream (Weekly Roundup: March 21)

Trending, Relevant, and Rediscovered (Weekly Roundup: March 14)

Op-Ed Rebuttal: Why Experience Marketing Will Never Die

Activate This: 5 Upcoming Events Your Brand Needs to Be At

4 Keys to a Killer Marketing Stunt

P2L Playlist: Sara's Favorite Summer Festival Songs

How to Become a Pop Culture Icon

The 7 Most Memorable Super Bowl Moments of the Century (So Far)

MasterCard Priceless Chopped Experience: Food for Thought

Comic Con 2013: Through the Eyes of a P2L Intern

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