Eric Murphy

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New Rule: Experiential Marketing Shouldn't Be Costing You Money

Posted by Eric Murphy on October 17, 2016

Thirteen years ago when Pop2Life was born, experiential marketing was merely a blip on the radar for most brands, aside from a few that were very early in the game, but we bet on it in a big way, and today it’s pretty much part of everyone’s marketing strategy. [Pat on the back for us!] Brands realized that merely writing a big check to have their logo slapped on an event is not nearly as valuable as writing a big check to create an experience of their own that they can control 100 percent. But, it’s time to take it one step further.

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Topics: events, go beyond, experiences, experiential marketing, Eric Murphy

How a Dynamic Guest Management Tool Will Save Your Sanity

Posted by Eric Murphy on September 26, 2016

When you're throwing a killer event for your executives, VIPs, or contest winners, organization should be your number one priority. Originally published on BizBash on June 28, 2016. Click here to check it out!

Most event planners still use spreadsheets as their “guest management tool.” But this old-fashioned way of doing things is painful and anything but “dynamic.” Enter Ribyt, a new dynamic guest management tool that can manage complex guest logistics in about half the time it takes using spreadsheets. 

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Topics: news, events, go beyond, technology

Milli Vanilli Has More Credibility Than Your Empty Impressions

Posted by Eric Murphy on May 25, 2016

People (brands) pay thousands (sometimes millions) of dollars to proudly display their logo at an event where they believe their audience (customers) will be. Brands even go as far as paying thousands (sometimes millions) for the naming rights to a venue, concert tour, sports arena, festival, whatever.

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Topics: music industry, marketing news, Eric Murphy, go beyond, experiences

Pop2Life Named Top 100 Event Agency on Event Marketer's 2016 "It List"

Posted by Eric Murphy on May 5, 2016

NEW YORK, NY--(Marketwired - May 3, 2016) - Pop2Life, the award-winning experiential marketing and music agency, is named a Top 100 event agency on Event Marketer's 14th Annual "It List." The "It List" recognizes event and experiential marketing agencies that have raised the bar and furthered the evolution of the event industry.

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Topics: news, go beyond, awards

Cultivora Industry Insider Interview with Eric Murphy

Posted by Eric Murphy on April 13, 2016
In May 2013, I was interviewed by Maressa Levy for Cultivora's Industry Insider series. Three years later, we've grown up and expanded our services, but the roots of why we do what we do still remain... 
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Topics: music, pop culture, stunts, events, Eric Murphy, interview

Op-Ed Rebuttal: Why Experience Marketing Will Never Die

Posted by Eric Murphy on March 17, 2016

Here's an interview I did for Adweek in response to a popular article proclaiming experiential marketing is dead. It was originally published two years ago, but the message is still the same - experiential marketing is more valuable than ever...

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Topics: experiential marketing, marketing news, Eric Murphy, experiences

4 Keys to a Killer Marketing Stunt

Posted by Eric Murphy on July 28, 2014

Unexpected, awesome experiences that cut through the usual marketing “noise” by entertaining and surprising us. Sure, we love the traditional press hits, but a great stunt also turns real-life consumers into an army of trusted brand ambassadors who share their impressions via tweets, photos, videos, etc.  

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Topics: experiential marketing, stunts, go beyond, experiences

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