Evan Bryson

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Deck The Malls: Spotlight on Santa HQ 2017

Posted by Evan Bryson on December 21, 2016

Pop2Life, in partnership with Macerich and HGTV, has revolutionized the traditional Santa photo and visit for millions of families during the holiday season. What once was a simple (using that word lightly- people simply got tired of waiting) concept of waiting in long, agonizing lines to simply take a photo with Santa has turned into so much more-- we've created a fully immersive, and more importantly fun, experience.

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Topics: event production, go beyond, experiences, partners, mall marketing

WeHeart iHeart: Q&A with Pop2Life's Event Concierge Team

Posted by Evan Bryson on November 2, 2016

I recently caught up with members of our amazing Event Concierge team to discuss our partnership with iHeartRadio. Now spanning more than 10 events per year, our highly trained team provides white glove service and coordinates travel, hotel, airport transfers, local ground transportation, tickets, credentials, guest lists and itineraries for thousands of guests.

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Topics: Insider, experiential marketing, pop2life events, experiences

Yeti or Not, Here We Come with Travel Channel's Hunt for the Yeti

Posted by Evan Bryson on October 26, 2016

Some days you come into the office and work at your desk for eight hours, and other days you ride a double decker bus filled with 39 Yetis, while Taylor Swift’s Wildest Dreams blasts in the background -- it’s simply part of the job. When our lovely friends over at Scripps Networks came to us to inquire about a potential promotion for their Travel Channel series Expedition Unknown: Hunt for the Yeti, we were ecstatic. We knew that it needed to be big, it needed to be badass, and we finally had an excuse to outfit a multitude of brand ambassadors in Yeti costumes to roam free around New York City. 

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Topics: experiential marketing, events, go beyond, experiences, television networks, partners

Upgrade! 7 Ways Guest Management Software Will Improve Your Life

Posted by Evan Bryson on September 21, 2016

The events world is anything but one-size-fits-all. While event planners deal with venues, vendors, production, catering, contracts, logistics, decor, and a never-ending stream of changes, it's tough to focus on each individual guest experience.  This is especially challenging for events that include different types or levels of guests and events that require travel management (such as the iHeartRadio Music Festival). Moreover, we live in a world where everything is on demand, customized, and personalized. People's expectations are higher than ever and getting a “V.I.P.” experience is no longer the exception, it's the expectation. 

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Topics: event production, go beyond, technology, partners

DreamWorks TROLLS Takes Over VidCon and the Tween Market

Posted by Evan Bryson on September 19, 2016

VidCon, Comic-Con’s younger sibling, is a three day, millennial-centric extravaganza. Celebrating the creativity of today’s youth and the ever changing entertainment environment, Vidcon is a bit of a double edged sword for the marketing industry. On one hand, it offers a one-stop-shop ticket to connect with thousands of millennials. The problem, however, is that this demographic is programmed to tune out anything that remotely resembles an advertisement, so marketing can be a bit tricky.

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Topics: experiential marketing, stunts, clients, go beyond

BET Summer FanFront: An Inside Look into BET's Fan Experience Tour

Posted by Evan Bryson on September 7, 2016
This summer, Pop2Life— our amazing designers and wonderful project managers (I’m looking at you, Tanya Gelman), created a pop-up, party experience to celebrate BET Summer FanFront and all that the network has to offer for it’s fans. I recently had the opportunity to sit down with Tanya, find out what went down at these parties, and why they ended up being so successful.
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Topics: music, event production, clients, events, go beyond

Seeing is Believing: Spotlight on the P2L Design Team

Posted by Evan Bryson on August 24, 2016
The success of any experiential marketing activation rests on the shoulders of a strong design - every piece of architecture was once a drawing, every sign was once a rendering, every experience was once just an idea. Each piece of the experiential puzzle is carefully considered (because it's obvious when it hasn't been).
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Topics: pop2life team, experiences, interview, creativity, technology

The Lodge That Experiential Marketing Built

Posted by Evan Bryson on June 29, 2016

Pop2Life, as an experiential marketing agency, is built upon the idea of creating meaningful, bold, and emotional connections between the brand and the fan. Similarly, the music industry was built upon the idea of creating an emotionally-driven connection between the performer and the fan.

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Topics: music, festivals, pop2life events, go beyond

How a Pop2Life Internship Ruined My Job Search (And What I Learned Along the Way)

Posted by Evan Bryson on April 28, 2016

Nothing confuses me more than when the words, “I can’t stand the city” leaves someone’s mouth. I’ve dreamt of living and working in the city for as long as I can remember. There is something incredibly special and unique about New York City -- its streets are empowering, its people are inspiring. You can be whoever you want to be and do whatever you want to do. So, you can imagine how ecstatic I was when I was given the opportunity to work at Pop2Life this semester. Despite telling myself that my time as “the intern” was over, I knew this would be an experience that I couldn’t pass up.  

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Topics: pop2life team, events, go beyond, experiences

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