Samantha Stallard

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Live from Austin: Politics, Tech, and Brand Activations at SXSW 2017

Posted by Samantha Stallard on March 22, 2017

The annual conference in Austin, TX is infamous for its over-the-top parties, brand marketing activations, packed lecture halls, and enough BBQ to make you sick - a fact the Pop2Life team continues to test year after year. While always an inspiring and innovative event of the brightest minds in tech, marketing, design, film, comedy, style, and music, this year had a clear political undertone - as CEOs, big brands, and stars vowed allegiance to social issues.

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Topics: pop culture, festivals, pop2life events, technology

7 Festival Tips From Our Event Concierge Team

Posted by Samantha Stallard on March 20, 2017

Tips courtesy of Emily Gabriele, Christina Richardson, and Laura Ferraro

The snow is clearing, The Bachelor is wrapped, and Coachella is suing Urban Outfitters and Free People for copyright infringement. This can all only mean one thing - festival season is upon us. Whether you're planning your inaugural visit to Stagecoach or 10th annual trek to Bonnaroo, festival travel doesn't come with a lot of freedom. Flight delays, unpredictable weather, or traffic can mean the difference between seeing your favorite artists or hoping to catch them on their next tour.

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Topics: pop2life team, pop2life events, event conceirge

Keep SXSW Weird (Weekly Roundup: March 13)

Posted by Samantha Stallard on March 17, 2017

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.


Suggest an article for next week's Roundup!


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Topics: pop culture, news, experiential marketing, events

"Promotional Product Problem Solving" with Swagdog's Top Dog

Posted by Samantha Stallard on March 15, 2017

At Pop2Life we don’t work with vendors, we have longstanding professional relationships with trusted partners. And one of our favorite partner calls to make is to Swagdog, a trendsetting,branded merchandise manufacturer based in Baltimore, MD, because it means we get to giveaway awesome promotions to our event attendees - spreading happiness beyond the length of the experience. It also means we get to work with President Russ White and his killer team.

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Topics: pop culture, experiential marketing, partners

6 Questions to Ask in Every Post-Event Survey

Posted by Samantha Stallard on March 6, 2017

We’ve already detailed the importance of sending your event attendees a post-event email. Branded events are designed to promote positive feelings among your consumers and maintain those feelings, along with loyalty, long after the event has ended. With a clear focus on maintaining and nurturing that positivity, follow-up emails exist as an opportunity for attendees to share their opinions and feel valued by your brand.

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Topics: experiential marketing, events, go beyond

5 SEO Strategies for Your Next Brand Event

Posted by Samantha Stallard on March 1, 2017

Hey event marketers, when you're deep in the planning and promotion stage of your brand's upcoming experience, how do you advertise it to the world? If it's a stunt, you post vague location announcements and invite press. If it's a festival, you get the word out early, creating a ticketing microsite and a unique social media presence. If it's an annual experience, you build off of the previous year's momentum.

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Topics: events, go beyond, technology, brand experiences

Adapting Brand Experience Marketing for the Financial Industry

Posted by Samantha Stallard on February 27, 2017

Banks and financial institutions have, traditionally, been cold, brick fortresses without much character or personality. This stoic professionalism is intentionally designed to make clients, and their money, feel safe. While it accomplishes that, it certainly doesn't make them feel all warm and fuzzy inside - though the free lollipops help. You can keep those on the counter, guys...

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Topics: experiential marketing, go beyond, brand experiences

12 Travel Hacks From Our Event Concierge Team

Posted by Samantha Stallard on February 22, 2017

We've detailed how to book hotels and flights like a pro, but when you've spent your career managing other people's travel as well as traveling back and forth to events like our event concierge team has, you learn a thing or two. So, we've got one last insider's list from the Pop2Life experts! Check out 12 travel hacks for every step in the process - from packing for your trip to getting freebies while you're away! 

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Topics: go beyond, destination marketing, event conceirge

4 Things Your Event Planner Wants You to Know

Posted by Samantha Stallard on February 9, 2017
Article originally published on the Ribyt blog - check it out here!
You are eternally grateful to your event planner or agency for pulling off great events, but are you really giving them everything they need to help your event succeed? We're going to walk you through four things they want you to know. 
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Topics: events, technology, guest concierge services, ribyt

Commercials, Politics, and Experiential Marketing at Super Bowl LI

Posted by Samantha Stallard on February 6, 2017

As an Atlanta native, I'm still emotionally recovering from the greatest comeback in Super Bowl history and would much rather steer the conversation toward how brands like Airbnb, Audi, and Budweiser performed last night than hear anyone utter the words "Tom Brady" in my presence. 

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Topics: news, experiential marketing, super bowl

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