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Samantha Stallard

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P2L Opinions: 12 Reasons Smart Brands Implement Event Concierge Services

Posted by Samantha Stallard on April 26, 2017

Pop2Life experiences are all about the attendees. We seek out the best locations, the hottest surprises, the most innovative social media integrations, and the coolest activations. No group of people are more capable at executing the best experience possible than our Event Concierge Services team. Our #1 priority is making sure that event guests have a great experience and we know how you want your brand represented...  From hotels and travel, to swag and VIP amenities, our team procures anything and everything to enhance the consumer experience. But, beyond attendee experience, why should brands consider implementing event concierge services? Why should they create an interactive experience, host a party, or sponsor an activation? What’s the benefit? The return? Check out 12 different opinions from the Pop2Life team, when asked:

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Topics: experiential marketing, experiences, event concierge services

We Need to Talk About Coachella: The Music, the Brands, the Scene

Posted by Samantha Stallard on April 24, 2017

The fringe and flower crowns were out in full force on the grounds of the Empire Polo Club over the past two weekends for the Coachella Valley Music and Arts Festival. The 2017 event featured headliners Kendrick Lamar, Radiohead and Lady Gaga, after the very-pregnant-with-twins-Beyoncé was forced to withdraw (though members of the Beehive need not worry - she'll headline the 2018 fest instead).

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Topics: pop culture, music festivals, brand experiences

Snapchat is Not for Advertisers (Weekly Roundup: April 17)

Posted by Samantha Stallard on April 21, 2017

 

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

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Topics: pop culture, news, experiential marketing, events

Don't Hire Brand Ambassadors, Hire Performers: Q&A with Mustard Lane

Posted by Samantha Stallard on April 18, 2017

Too many brands are overlooking a crucial component as they plan their experiential activations. They're booking incredible venues, joining forces with mutually beneficial partnerships, and promoting the event to their fans and followers. But something's still missing - incredible brand ambassadors, staff, and promotional models. It takes a special kind of person to welcome attendees into your event with open arms, making them feel welcomed, excited, and special all in one breath.

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Harnessing the Power of Artist Partnerships at Your Next Brand Event

Posted by Samantha Stallard on April 10, 2017

Nothing is quite as personal as music. A familiar song has the power to elicit an emotional reaction and transport its listener to another place and time. Music is almost an emotion in itself - an incomprehensible force capable of defying our differences and drawing people together. For brands, music holds power. The power to unite their fans together and create a sense of community. The power to evoke a nostalgia. The power to establish trust. And the power to build consumer loyalty.

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Topics: music, experiential marketing, partners

The Allure of the Music Festival: Why Do Big Brands Keep Going Back?

Posted by Samantha Stallard on April 5, 2017

Bonnaroo, Coachella, Governor's Ball, Lollapalooza, Pitchfork, Electric Forest... the names are just as eclectic as the music. Despite the increasing ease at which music fans can find, follow, and curate playlists of their favorite artists online, the allure of the music festival continues to grow each passing year. Proving the point Pop2Life has been preaching for more than a decade... people can't solely exist behind their screens. In fact, consumers crave live experiences - and are willing to pay top dollar for them.

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Topics: experiential marketing, music festivals, brand experiences

Live from Austin: Politics, Tech, and Brand Activations at SXSW 2017

Posted by Samantha Stallard on March 22, 2017

The annual conference in Austin, TX is infamous for its over-the-top parties, brand marketing activations, packed lecture halls, and enough BBQ to make you sick - a fact the Pop2Life team continues to test year after year. While always an inspiring and innovative event of the brightest minds in tech, marketing, design, film, comedy, style, and music, this year had a clear political undertone - as CEOs, big brands, and stars vowed allegiance to social issues.

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Topics: pop culture, festivals, pop2life events, technology

7 Festival Tips From Our Event Concierge Team

Posted by Samantha Stallard on March 20, 2017

Tips courtesy of Emily Gabriele, Christina Richardson, and Laura Ferraro

The snow is clearing, The Bachelor is wrapped, and Coachella is suing Urban Outfitters and Free People for copyright infringement. This can all only mean one thing - festival season is upon us. Whether you're planning your inaugural visit to Stagecoach or 10th annual trek to Bonnaroo, festival travel doesn't come with a lot of freedom. Flight delays, unpredictable weather, or traffic can mean the difference between seeing your favorite artists or hoping to catch them on their next tour.

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Topics: pop2life team, pop2life events, event conceirge

Keep SXSW Weird (Weekly Roundup: March 13)

Posted by Samantha Stallard on March 17, 2017

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

Read More

Topics: pop culture, news, experiential marketing, events

"Promotional Product Problem Solving" with Swagdog's Top Dog

Posted by Samantha Stallard on March 15, 2017

At Pop2Life we don’t work with vendors, we have longstanding professional relationships with trusted partners. And one of our favorite partner calls to make is to Swagdog, a trendsetting,branded merchandise manufacturer based in Baltimore, MD, because it means we get to giveaway awesome promotions to our event attendees - spreading happiness beyond the length of the experience. It also means we get to work with President Russ White and his killer team.

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Topics: pop culture, experiential marketing, partners

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