Samantha Stallard

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Pop2Life's Predictions for Comic-Con 2018

Posted by Samantha Stallard on July 18, 2018

Get ready, San Diego Comic-Con 2018 is days away. Time to dry clean your cosplay outfits, binge the last season of Breaking Bad in preparation for the highly anticipated reunion, and make sure your smartphone has plenty of juice to capture every moment you're about to experience. This is the big dance in the world of experiential marketing - brands will be out in full force vying for attendees attention, praise, trust, and purchases. On the other end, attendees expect to be dazzled, delighted, shocked, and surprised. 

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Topics: festivals, marketing news, partners, brand experiences

Stepping into the Spotlight (with a Grand Prix) at Cannes Lions 2018

Posted by Samantha Stallard on July 11, 2018

The annual International Festival of Creativity (aka Cannes Lions) took over the Cote D’Azur once again last month, as the advertising industry continues to face an extraordinarily challenging business environment. From the Palais to VIP parties and luncheons, there were countless fascinating debates from marketers, media professionals, and agency executives with eye-opening insights on the future of advertising.

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Topics: news, experiential marketing, festivals, brand experiences

7 Tropical Event Spaces for Your Next Brand Activation

Posted by Samantha Stallard on June 27, 2018

The third blog in our event space series, check out our favorite places in NYC and LA here!

Like real estate, event marketing is location, location, location. Sure, with the right team of creative strategists and designers, you can turn a parking lot into a carnival or a trade show booth into a donut creation station, but the space sets the tone for your entire experience. With literally hundreds of event space options to choose from in tropical, fantasy locations choosing the best spot for your next brand event can be overwhelming. By taking your experience to a destination, you are already asking attendees to invest a chunk of their time and money, so make sure the amenities more than make up for it

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Topics: event production, experiences, brand experiences

Immersive Museums 2.0: From Selfie Factories to Money Making Machines

Posted by Samantha Stallard on June 20, 2018

Immersive museums consistently flood our news feeds. We've watched Boomerang videos of friends jumping into pools of colorful sprinkles, liked countless selfies through Infinity Mirrors, and laughed at the seemingly absurd new themes, such as the Museum of Pizza, The Egg House, and The Cado Museum in San Diego (dedicated to everyone's favorite millennial treat, the avocado).

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Topics: event production, experiential marketing, brand experiences, brand sponsorships

The Donald J. Trump Presidential Twitter Library Goes Hollywood

Posted by Samantha Stallard on June 13, 2018

Every president since Franklin D. Roosevelt has been honored with a meticulously curated memorial library commemorating the documents of historical value crafted during his time as leader of the free world. Continuing this hallowed tradition, and seeing no need to wait for him to leave office, The Daily Show with Trevor Noah is honoring our current president with The Daily Show Presents: The Donald J. Trump Presidential Twitter Library, the first of its kind, showcasing our Commander in Chief’s preferred vessel for communicating with the public, his Twitter feed.

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Topics: pop culture, pop2life events, experiences, brand experiences

The 3 Most Inspiring Moment's from Teen Vogue Summit: #TurnUp

Posted by Samantha Stallard on June 6, 2018

The Teen Vogue Summit: #TurnUp drew more than 600 young activists to The New School in NYC this past weekend for inspiring keynotes, workshops and action opportunities. So much happened during the three-day event: Emma González and Rowan Blanchard discussed the challenges of activism; Teen Vogue gun control cover stars reunited to discuss their plans for what's next; 11-year-old activist Naomi Wadler told Roseanne Barr "Bye, Felicia"; Amandla Stenberg and Common discussed activism and their new film, The Hate U Give; Cynthia Nixon talked legalizing marijuana in a "Teen Vogue (Side) Take"; and Al Gore told teens who are eligible to vote but don't "to just shut up."

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Topics: news, events, go beyond

Balancing Authenticity with Experiential Marketing Benchmarks

Posted by Samantha Stallard on May 30, 2018

Deciding that your brand is going to invest in an experiential marketing campaign is about as specific as saying that your family will be traveling abroad for Spring Break. What continent? What country? What city? We know you'll be flying over water at some point -- or in this case, hosting a live experience -- but, the details get fuzzy from there.

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Topics: experiential marketing, experiences, brand experiences

Corporate Partnership for Events: Best Practices

Posted by Samantha Stallard on May 23, 2018

Article originally published on our sister software's site, Concierge.com - check it out here!

Corporate partnerships or sponsorships are a beautiful thing when done well. They raise the brand equity of both partners and introduce an already-loyal audience to a new brand at a relevant time. They can also be a painful waste of time and resources when executed poorly. That’s why we’ve compiled best practices when it comes to corporate partnership for events.

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Topics: marketing trends, experiences, event concierge services

8 Women's Empowerment Events For Your Next Brand Sponsorship

Posted by Samantha Stallard on May 16, 2018
After the massive, worldwide turnout in support of the Women's March, the first Women's Convention in Detroit last October, Time's Up's takeover of award season, and social media's #MeToo movement, women's voices only continue to grow stronger. Live events, such as marches, speaking engagements, and rallies have allowed seemingly disenfranchised groups to meet in person, share their stories, and foster a movement.  Forward-thinking brands need to make women's empowerment a top priority in 2018 .
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Topics: experiential marketing, marketing news, brand experiences, brand sponsorships

The New Frontier of Brand Exposure: Q&A with Condé Nast's SVP of Licensing

Posted by Samantha Stallard on May 9, 2018

Condé Nast can no longer be defined as a magazine publisher. With Condé Nast Entertainment, full-service agency 23 Stories, digital-only publications including Clever, them, and Epicurious, and the investments that have been poured into social and creative capabilities, it's now a media empire. These diverse offerings have turned this "magazine publisher" into an attractive partner for product manufacturers and licensing opportunities. 

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Topics: go beyond, creativity, brand experiences

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