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Samantha Stallard

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Thank You For Coming: The Importance of Post-Event Follow Ups

Posted by Samantha Stallard on January 25, 2017

Exhale. Congratulate yourself. Open that second bottle of wine because your event is over. But, don't get too comfortable because the work is not done... yet. The good news, everything you do from this point on to wrap up your event will only help - running social analytics reports, recapping with partners and vendors, calculating ROI, and sending post event follow-ups to attendees.

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Topics: experiential marketing, events, go beyond

17 Experiential Marketing Stats for 2017

Posted by Samantha Stallard on January 23, 2017

While free is a number we can all get behind, we've got some bigger numbers marketers can use to support and grow their experiential budgets in 2017Beyond establishing brand loyalty, engaging consumers, and evoking positive sentiment, experiential marketing is a huge financial win for brands. Compared to traditional marketing channels, experiential campaigns offer incredible payoffs. History show, events make consumers significantly more likely to align themselves with your brand through purchases, tune-in, or alignment.

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Topics: experiential marketing, marketing news, experiences

Digital Ad Money is About to Surpass TV (Weekly Roundup: January 16)

Posted by Samantha Stallard on January 20, 2017

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

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Topics: pop culture, news, experiential marketing, events

The Single Best Way to Get Your Event Trending

Posted by Samantha Stallard on January 18, 2017

Yetis! (Just kidding, though it definitely worked for Travel Channel...)

We've discussed the evolution of experiential activations a lot on this blog, looking back on the humble beginnings of giant logos at huge events and sample handouts on street corners. Sure, these tactics got your brand noticed in the moment, but in the world of insta-everything if you don't give consumers a reason to remember you, believe me, they won't do you the favor.

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Topics: experiential marketing, events, experiences

9 Airline Tips From Our Event Concierge Team

Posted by Samantha Stallard on January 11, 2017

Tips courtesy of Emma Handron, Emily Gabriele, Christina Richardson, and Laura Ferraro

Booking travel can be a hassle for anyone - even those of us in the event industry. Luckily, we have more than a decade of experience planning, booking, and managing large-scale travel needs for major brands such as iHeartMediaAMC, and MTV. With literally thousands of flights booked for contest winners, executives, and VIPs, we've learned a thing or two about saving money (and sanity). Check out nine airline secrets revealed straight from our event concierge team:

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Topics: pop2life team, pop2life events, event conceirge

What 2017 Means for Experiential Marketing

Posted by Samantha Stallard on January 4, 2017

Experiential campaigns used to be a race among brands to see who could fill the largest arena and give away the most free samples - it was quantity over quality and the results reflected their imperfect goals. 2017 will bring positive changes to the experiential marketing industry, with a newfound focus on the individual experience rather than mass appeal. Check out the following four trends that are going to be everywhere this year:

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Topics: experiential marketing, stunts, go beyond, technology

A Year in the Pop2Life

Posted by Samantha Stallard on December 28, 2016

2016 was our agency's biggest and baddest year yet. We kicked it all off at The Sundance Film Festival in January with SundanceTV, hopped to San Francisco for the Super Bowl with NFL Style, came home to NYC for a minute to bring The Sports Illustrated Swimsuit Edition to the masses and surprise the west side with a giant bong, shot down to Austin for breakfast tacos and Comedy Central's @Midnight Live at SXSW, skipped over to Nashville to build HGTV a lodge, overnighted to VidCon with DreamWork's Trolls' giant rainbow box, introduced you all to our friends from South Park at Comic-Con, jumped around the east coast with BET's Summer Fan Front, and opened the skies in LA for this season's emotional Walking Dead premiere. 

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Topics: experiential marketing, pop2life events, go beyond, experiences

Pop2Life's Top 5 Blogs of 2016

Posted by Samantha Stallard on December 26, 2016

We published 116 blog posts in 2016 - we interviewed co-workers; we interviewed partners; we recapped our concerts, screenings, stunts, festival-appearances, owned activations, and everything in between; we shared our experiential marketing wisdom; and we highlighted other agencies doing kick ass experiences.

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Topics: experiential marketing, marketing news, pop2life events

The 2017 Branded Experience Planning Guide

Posted by Samantha Stallard on December 19, 2016

As 2016 winds down, there is no rest for the weary marketer. We are expected to predict the future and plan for 2017 before the champagne has even been popped to ring in the new year. This notion especially applies to experiential marketing - which requires weeks, if not months, of planning. 

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Topics: event production, experiential marketing, experiences, technology

2016's Best Experiential Activations

Posted by Samantha Stallard on December 7, 2016

2016 is fading away fast. It was an exciting and interesting year for the experiential marketing industry, as more brands embraced the power of live events and seasoned veterans refined their approaches beyond paying a big check to sponsor a festival, with a focus on smaller, more focused and personalized experiences.

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Topics: festivals, events, go beyond, experiences, technology

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