Pop2Life partner, Future Colossal, is extreme. Extremely creative, extremely passionate, extremely artistic, and extremely innovative. They're the kind of team that can listen to a description of a never-been-done-before, seemingly impossible, out there idea and respond with, "Yeah, we can do that." From digitally altering every car on a busy Manhattan street to creating artificially intelligent, interactive window displays, their team of designers, technologists, hardware fabricators, and coders has literally invented the technology needed to pull off a project when it didn't already exist.
Based in NYC, the self-described "experiential innovation lab" creates immersive experiences for commercial and artistic purposes. Always using the latest technologies, Future Colossal's concepts are compelling, garnering both on the ground attention as they pop up around the country and love from agencies and industry awards (including a Cannes Lions!). If you haven't seen one in action, you've certainly read about them the next day.
I had the opportunity to interview Future Colossal's CEO & Creative Director, Jake Lee-High, to discuss the history of the company, the art of technology, some of the coolest experiences they've ever executed, and why no one gets promoted because of a successful web banner.
Tell us the Future Colossal story. How did the company begin?
What drew you into such an artistic world?
In the early days of Future Colossal, how did you market the business?
How has the experiential technology industry changed in the last five years?
Who are some of the coolest brands you’ve worked with?
If you were to advise a brand looking to implement experiential technology for the first time, what advice or guidance would you give them?
|Jake Lee-High is an artist, creative technologist, and CEO of Future Colossal, an award-winning innovation lab for experiential technologies in entertainment, advertising and art. His vision shapes Future Colossal’s trajectory innovating new technologies and immersive experiences for clients such as BMW, Showtime, JayZ, Disney, and CitiBank. He's been featured in major publications including the Washington Post, Fast Company, PSFK, and MediaPost and received prestigious awards such as Cannes Lions, Clio, Andy, Adweek, and Art Directors Club.|