P2Blog

Adapting Brand Experience Marketing for the Financial Industry

Posted by Samantha Stallard on February 27, 2017

Banks and financial institutions have, traditionally, been cold, brick fortresses without much character or personality. This stoic professionalism is intentionally designed to make clients, and their money, feel safe. While it accomplishes that, it certainly doesn't make them feel all warm and fuzzy inside - though the free lollipops help. You can keep those on the counter, guys...

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Topics: experiential marketing, go beyond, brand experiences

VR Tours Through The White House (Weekly Roundup: February 21)

Posted by Gabriella Prieto on February 24, 2017

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

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Topics: pop culture, news, experiential marketing, events

12 Travel Hacks From Our Event Concierge Team

Posted by Samantha Stallard on February 22, 2017

We've detailed how to book hotels and flights like a pro, but when you've spent your career managing other people's travel as well as traveling back and forth to events like our event concierge team has, you learn a thing or two. So, we've got one last insider's list from the Pop2Life experts! Check out 12 travel hacks for every step in the process - from packing for your trip to getting freebies while you're away! 

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Topics: go beyond, destination marketing, event conceirge

One Size Does Not Fit All (Weekly Roundup: February 13)

Posted by Gabriella Prieto on February 17, 2017

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

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Topics: pop culture, news, experiential marketing, events

The Super Bowl is Super-Experiential (Weekly Roundup: February 06)

Posted by Gabriella Prieto on February 10, 2017

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

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Topics: pop culture, news, experiential marketing, events

4 Things Your Event Planner Wants You to Know

Posted by Samantha Stallard on February 9, 2017
 
Article originally published on the Ribyt blog - check it out here!
 
You are eternally grateful to your event planner or agency for pulling off great events, but are you really giving them everything they need to help your event succeed? We're going to walk you through four things they want you to know. 
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Topics: events, technology, guest concierge services, ribyt

Commercials, Politics, and Experiential Marketing at Super Bowl LI

Posted by Samantha Stallard on February 6, 2017

As an Atlanta native, I'm still emotionally recovering from the greatest comeback in Super Bowl history and would much rather steer the conversation toward how brands like Airbnb, Audi, and Budweiser performed last night than hear anyone utter the words "Tom Brady" in my presence. 

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Topics: news, experiential marketing, super bowl

It's Time We Face Virtual Reality (Weekly Roundup: January 30)

Posted by Gabriella Prieto on February 3, 2017

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

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Topics: pop culture, news, experiential marketing, events

6 Hotel Booking Tricks From Our Event Concierge Team

Posted by Gabriella Prieto on February 1, 2017

 Tips courtesy of Emily Gabriele, Christina Richardson, and Laura Ferraro

Whether traveling for business or for pleasure, busy travelers know a comfortable, affordable, and expectation-exceeding hotel can be all the difference in their experience away from home. Finding that perfect option in the right location at the right price can be a frustrating and time-consuming experience - exasperated even more when you’re an event concierge team booking hundreds of rooms for a multi-million dollar event!

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Topics: pop2life team, pop2life events, event conceirge

The Point of Experiential Marketing (Weekly Roundup: January 23)

Posted by Gabriella Prieto on January 27, 2017

 

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

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Topics: pop culture, news, experiential marketing, events

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