The Pop2Life team just wrapped up a full week in Nashville, TN for CMA Fest. We laughed, we cried, we built a lodge. Every year, the Lodge is one of the biggest, baddest activations we produce - comprised of months of planning, permits, artist signings, radio sweepstakes, social prep, and surprise additions. If you missed it, check out our list of the 11 coolest things that happened at the HGTV Lodge.
1. Surprise concert by Cam
We took our social media game to the next level with a surprise concert by "Mayday" songstress, Cam, on the first day of the fest. Cam surprised her fans with a tweet on Wednesday night letting them know that the first 200 people to show up at the Lodge at 8am the next morning would get wristbands to her surprise show at 11am. They showed up in droves and the performance was packed to the literal rafters (it was a Lodge - we literally had rafters).
2. Social Wall by Tint
To encourage CMA Fest attendees to share the hell out of our custom hashtag, #HGTVLodge, the front of the space featured a giant social wall that scrolled through fan tweets, 'grams, FB posts, pics, and videos - anything and (almost) everything tagged with #HGTVLodge. The hopefuls line was buzzing as people searched for their posts to pop up, so they could bask in their 15 seconds of CMA Fest fame.
3. Green wall photos and GIFs
Directly underneath the social wall was the HGTV green wall where anyone could come onto the Lodge's lawn to take pics and make GIFs that were then sent directly to their emails. The Pop2Life crew spent a solid 30 minutes trying to get the perfect jumping picture... We're not the most coordinated bunch.
4. 360 Degree Lodge Tour with The Listed Sisters
The stars of HGTV's newest hit series, Listed Sisters, Alana and Lex LeBlanc hosted a 360 degree tour of the Lodge for HGTV's Facebook fans to experience every nook and cranny of the event space. The LeBlanc sisters walked viewers through both levels, describing each unique element, including the buiding's architectual inspiration and interior accessories. Also, be sure to catch a cameo from P2L project manager, Laura Ostendorf, making her Facebook debut!
5. Facebook Live with Frankie Ballard and The Property Brothers
HGTV hosted three Facebook Live videos during CMA Fest and the Property Brothers interview with Frankie Ballard was the most buzzed about of the bunch. Sneaking in on Frankie as he relaxed in his green room, Drew and Jonathon Scott chatted with him about his latest album, El Rio, and the inspiration behind the lustful single, Cigarette. With over 65,000 views and 330 shares, Facebook fans couldn't get enough of the trio.
6. Keith Urban's Snapchat Story
A superstar more accustomed to playing sold out arenas, Keith Urban was having more fun than anyone else in the room during his Lodge performance. For Keith, a "barn" (as he called it) with 300 loyal fans was an intimate, up close and personal experience that he hasn't done in years. The rocker took the opportunity to jam with his band, chat with fans, take requests, and share the experience in his daily Snapchat story.
7. ASCAP Writers performance
The American Society of Composers, Authors, and Publishers, pulled four country music hitmakers out of their dark studios and onto the HGTV Lodge stage. This was a true jam session composed of (see what I did there?) some of the most successful writers in the game. Like a live version of VH1's, Behind the Music.
8. The venue
Gotta give props to the production gurus at Angel City Designs who transformed the Lodge's wood and beam bones into a warm, inviting, and homey space. With a stage lit to ~*perfection*~ and details such as geometric lighting, succulents at every turn, and custom made canvases of some of the best brand's moments (Chip, you have my heart), you couldn't help but walk in and think, "Of course this is HGTV."
9. Meet and greets
HGTV Lodge attendees had one of the best venue experiences at CMA Fest. Instead of packing in an overcrowded, hot, outdoor lawn somewhere to watch a 3-song set, they strolled into an air-conditioned indoor venue in which the experience extended past the performances and into audience meet and greets. Lodge performers Brandy Clark, Jake Owen, Keith Urban, Kip Moore, Aubrie Sellers, Chris Carmack, Thompson Square, Frankie Ballard, Cole Swindell, Charles Kelley, Eric Paslay, Aaron Lewis, Margo Price, The Property Brothers, Hillary Scott, Old Dominion, Cassadee Pop, Jack Ingram, and Maddie & Tae (phew!) all took the time to meet, sign autographs, and take pictures with their fans.
10. Property Brothers Lodge takeover
Drew and Jonathon Scott of HGTV's Property Brothers and Brother vs. Brother completely took over the HGTV Lodge on Saturday. With a surprise introduction for Margo Price, fan meet and greet, live Q&A with a packed house (everyone wanted to know how to get a new kitchen), and a surprise performance of their latest country single, "Let the Night Shine In," these guys were the hardest working members of the crew.
11. The Twitter Mirror
Before each set, our HGTV Lodge performers tweeted out a signed selfie letting the Twitterverse know that the show was about to start! Over the course of the 4-day festival we took 21 selfies generating 308 retweets and more than 1,800 likes.
Check out our time lapse video of the Lodge going up and coming down - all in less than two weeks!