P2Blog

14 of the Best AR/VR Brand Experiences

Posted by Samantha Stallard on August 29, 2018

Like most marketing tactics, experiential marketing comes from humble beginnings. In its infancy, experiential meant taking a brand to the streets... literally. Brand ambassadors would stand on foot-traffic-heavy intersections handing out free samples, with the hope that passersby would choose the free product they received in their next purchasing decision. Not only were the results of sampling campaigns near impossible to calculate, but brands were ending their relationship with the consumer before it even had a chance to begin. 

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Topics: brand experiences, technology, experiential marketing

Can Experiential Work in a Loyalty Marketing Program?

Posted by Samantha Stallard on August 22, 2018

The rise of brand-agnosticism has caused a serious shift in how brand marketers treat consumers. No longer can they be ignored or worse, aggressively spammed. The B2C sales cycle is getting longer and longer as consumers take the time to educate themselves on brand values and thoughtfully consider online reviews before making a purchase. The days of consumers aligning with a brand simply because they always have are dwindling.

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Topics: brand experiences, marketing trends, experiences, event production

The State of Experiential Marketing: August 2018

Posted by Samantha Stallard on August 8, 2018

As Bernstein & Andriulli's senior brand experience agent, Alma Lacour, so eloquently put it in our recent interview with her, "Experiential is a movement not a trend." Beyond establishing brand loyalty, engaging consumers, and evoking positive sentiment, experiential marketing is a huge financial win for brands. Compared to traditional marketing channels, experiential campaigns offer incredible payoffs.

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Topics: brand experiences, marketing trends, news

5 Las Vegas Event Spaces for Your Next Brand Activation

Posted by Samantha Stallard on August 1, 2018

The fourth blog in our event space series, check out our favorite places in NYC here!

Like real estate, event marketing is location, location, location. Sure, with the right team of creative strategists and designers, you can turn a parking lot into a carnival or a trade show booth into a donut creation station, but the space sets the tone for your entire experience. When you think of Las Vegas, of course, the neon lights of The Strip with all of its entertainment options is the first thought that comes to mind -- followed by casinos, nightclubs, 24-hour buffets, and little white wedding chapels. By hosting an event in Las Vegas, you're inviting your guests to not only experience your brand, but also explore the world's most famous adult playground.

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Topics: brand experiences, experiences, event production

Pop2Life's Predictions for Comic-Con 2018

Posted by Samantha Stallard on July 18, 2018

Get ready, San Diego Comic-Con 2018 is days away. Time to dry clean your cosplay outfits, binge the last season of Breaking Bad in preparation for the highly anticipated reunion, and make sure your smartphone has plenty of juice to capture every moment you're about to experience. This is the big dance in the world of experiential marketing - brands will be out in full force vying for attendees attention, praise, trust, and purchases. On the other end, attendees expect to be dazzled, delighted, shocked, and surprised. 

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Topics: festivals, brand experiences, partners, marketing news

Stepping into the Spotlight (with a Grand Prix) at Cannes Lions 2018

Posted by Samantha Stallard on July 11, 2018

The annual International Festival of Creativity (aka Cannes Lions) took over the Cote D’Azur once again last month, as the advertising industry continues to face an extraordinarily challenging business environment. From the Palais to VIP parties and luncheons, there were countless fascinating debates from marketers, media professionals, and agency executives with eye-opening insights on the future of advertising.

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Topics: brand experiences, festivals, experiential marketing, news

7 Tropical Event Spaces for Your Next Brand Activation

Posted by Samantha Stallard on June 27, 2018

The third blog in our event space series, check out our favorite places in NYC and LA here!

Like real estate, event marketing is location, location, location. Sure, with the right team of creative strategists and designers, you can turn a parking lot into a carnival or a trade show booth into a donut creation station, but the space sets the tone for your entire experience. With literally hundreds of event space options to choose from in tropical, fantasy locations choosing the best spot for your next brand event can be overwhelming. By taking your experience to a destination, you are already asking attendees to invest a chunk of their time and money, so make sure the amenities more than make up for it

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Topics: brand experiences, experiences, event production

Immersive Museums 2.0: From Selfie Factories to Money Making Machines

Posted by Samantha Stallard on June 20, 2018

Immersive museums consistently flood our news feeds. We've watched Boomerang videos of friends jumping into pools of colorful sprinkles, liked countless selfies through Infinity Mirrors, and laughed at the seemingly absurd new themes, such as the Museum of Pizza, The Egg House, and The Cado Museum in San Diego (dedicated to everyone's favorite millennial treat, the avocado).

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Topics: brand sponsorships, brand experiences, event production, experiential marketing

The Donald J. Trump Presidential Twitter Library Goes Hollywood

Posted by Samantha Stallard on June 13, 2018

Every president since Franklin D. Roosevelt has been honored with a meticulously curated memorial library commemorating the documents of historical value crafted during his time as leader of the free world. Continuing this hallowed tradition, and seeing no need to wait for him to leave office, The Daily Show with Trevor Noah is honoring our current president with The Daily Show Presents: The Donald J. Trump Presidential Twitter Library, the first of its kind, showcasing our Commander in Chief’s preferred vessel for communicating with the public, his Twitter feed.

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Topics: brand experiences, experiences, pop culture, pop2life events

Balancing Authenticity with Experiential Marketing Benchmarks

Posted by Samantha Stallard on May 30, 2018

Deciding that your brand is going to invest in an experiential marketing campaign is about as specific as saying that your family will be traveling abroad for Spring Break. What continent? What country? What city? We know you'll be flying over water at some point -- or in this case, hosting a live experience -- but, the details get fuzzy from there.

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Topics: brand experiences, experiences, experiential marketing

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