P2Blog

7 LA Event Spaces for Your Next Brand Activation

Posted by Samantha Stallard on May 2, 2018

The second blog in our event space series, check out our favorite places in NYC here!

Like real estate, event marketing is location, location, location. Sure, with the right team of creative strategists and designers, you can turn a parking lot into a carnival or a trade show booth into a donut creation station, but the space sets the tone for your entire experience. With literally hundreds of event space options across the entertainment capital of the world, Los Angeles is a hub for brand activations -- especially if a stuffy, windowless hotel ballroom isn't what you're looking for. Instead, take advantage of the history, the geography, and the damn near perfect weather throughout the numerous neighborhoods that make up the city of angels.

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Topics: event production, experiences, brand experiences

Beyoncé, Brand Activations, and More Beyoncé at Coachella 2018

Posted by Samantha Stallard on April 25, 2018

Coachella 2018 proved, yet again, that this is Beyoncé's world and we're just living in it. Queen B made history this year for being the first black woman to ever headline the music and arts festival in the desert of Indio, CA. Coachella's origins date back to a 1993 Pearl Jam show at the Empire Polo Club - a form of boycott against Ticketmaster's dominance over venues in the early 1990s. The concert validated the site's viability for hosting large events, leading to the inaugural Coachella Festival over the course of two days in October 1999 - just three months after the disastrous Woodstock '99

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Topics: festivals, music festivals, brand experiences

The 10 Golden Rules of Experiential Marketing

Posted by Samantha Stallard on April 18, 2018

Last week, 23 Stories' VP of experiential, Erica Boeke, and Refinery 29/29Rooms' director of experiential, Albie Hueston combined forces at the 35th annual IEG Sponsorship Conference in Chicago, IL. The two experiential masterminds co-presented the session, "Adding Value for Brands through Authentic Experiences and Events," which included 10 Golden Rules of Experiential Marketing. Check out some highlights from their presentation below:

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Topics: marketing news, events, go beyond, brand experiences

AI, Inclusion, and The Best Brand Experiences from SXSW 2018

Posted by Samantha Stallard on March 21, 2018

The annual conference in Austin, TX is infamous for its over-the-top parties, brand marketing activations, packed lecture halls, and enough breakfast tacos to make you physically ill - a fact our team continues to test year after year. While always an inspiring and innovative event of the brightest minds in tech, marketing, design, film, comedy, style, and music, this year, like last, had clear political undertones. In 2017, it was all about vowing allegiance to social issues, while this year tackled major issues like cybersecurity, the #MeToo movement, healthcare, surveillance, diversity in the workplace, artificial intelligence (AI), and the responsibility social platforms have to place checks on their power while reflecting on the changing tech landscape.

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Topics: news, festivals, experiences, brand experiences

The Secret to Authentic Influencer Marketing

Posted by Samantha Stallard on March 7, 2018

In April 2017, a new, exciting, and exotic music festival was set to take place on the Bahamian island of Great Exuma. Organized by media mogul Billy McFarland and rapper Ja Rule, Fyre Festival was marketed as a luxury music festival and promoted on Instagram by it-girls Kendall Jenner, Bella Hadid, and Emily Ratajkowski. Many of the models/social media influencers did not initially disclose that they were being paid to post and thus, would not actually be attending.

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Topics: experiential marketing, events, influencer marketing, brand experiences

Connecting the Offline Online At Your Next Event

Posted by Samantha Stallard on February 7, 2018

Branded events have to be both a place where attendees go to remove themselves from their social media universe to have an authentic, in-person, once-in-a-lifetime experience while still getting viral media attention. Sounds impossible, but if anyone can handle such a paradox, it's an experiential marketer. These event planning ninjas can create a world so enrapturing, attendees only raise their phones to their faces at the exact right moment.

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Topics: experiences, influencer marketing, brand experiences

These 4 Brands Owned Super Bowl LII

Posted by Samantha Stallard on February 5, 2018

It's unclear whether football fans across the country are more excited that the Eagles won or that the Patriots lost. Either way, last night's Super Bowl LII was remarkably lighter than 2017's game, which had a heavy political influence in the week's following Trump's inauguration. This year, brands focused on creating experiences and interactions for their viewers through advertisements that were lifted from our TV screens through experiential strategies such as social media exposure, mobile interaction, and more.

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Topics: pop culture, news, events, brand experiences

4 Strategies for Authentic Attendee Social Sharing

Posted by Samantha Stallard on January 24, 2018

The best social posts are authentic. Not bribed. Not coerced. But, originally conceived from their poster for the pure joy of sharing. At a brand event, it can be difficult for the company behind-the-scenes to trust that attendees will say all the right things, share product photos, use the hashtag, and invoke positive messaging with every Instagram Story. Instead of filling Twitter feeds with an inauthentic "barter posts" (retweet to win a T-shirt!), put a plan in place in the weeks leading up to the event. Here are four of our favorite authentic attendee social sharing strategies:

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Topics: event production, experiential marketing, brand experiences

The 7 Best Experiential Activations of 2017

Posted by Samantha Stallard on December 12, 2017

To quote Donald Trump, 2017 was a HUUUUUUUUUGE year for experiential marketing. According to the Freeman Global Brand Experience Study, which was released in May by brand experience agency Freeman and data company SSI, one in three CMOs is expected to allocate between 21-50% of their budget to brand experience marketing over the next three to five years. Brands activated across the world this year both at big-ticket events like Comic-Con and SXSW as well as stand-alone experiences. Here are our seven favorite experiential activations from 2017...

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Topics: experiential marketing, creativity, brand experiences

Were Our 2017 Experiential Predictions Correct?

Posted by Samantha Stallard on December 6, 2017
In January of this year, we made some bold predictions on where we thought the experiential industry was headed. We envisioned a world with big budgets (hey, an agency can dream can't it?), crazy technology, and social media integration at every step. Were we right? Were we completely wrong? Should we just pack up and go home? Check out our original predictions, our thoughts on them now, and what we could have never seen coming...
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Topics: experiential marketing, marketing trends, brand experiences

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