One thing you’ll never hear come out of Jackie Sorkin’s mouth is a complaint. Self-described as “psychotically driven,” Jackie, the CEO of The Hollywood Candy Girls Inc. and star of TLC’s Candy Queen, has taken her candy empire from LA to Asia, back to LA and now to NYC – and doesn’t plan on stopping for a breath anytime soon.
Thrill seekers (and experiential marketers in search of inspiration) are more than willing to travel for a once-in-a-lifetime experience. From Australia's Great Barrier Reef to Iceland's Northern Lights, world-famous adventure doesn't come easily. Today's consumers, largely millennials, are looking for experiences that provide a lasting impression. They want the chance to connect with new people and 72% are spending money on experience-related purchases.
Condé Nast can no longer be defined as a magazine publisher. With Condé Nast Entertainment, full-service agency 23 Stories, digital-only publications including Clever, them, and Epicurious, and the investments that have been poured into social and creative capabilities, it's now a media empire. These diverse offerings have turned this "magazine publisher" into an attractive partner for product manufacturers and licensing opportunities.
Like real estate, event marketing is location, location, location. Sure, with the right team of creative strategists and designers, you can turn a parking lot into a carnival or a trade show booth into a donut creation station, but the space sets the tone for your entire experience. With literally hundreds of event space options across the five boroughs, New York City is a hub for brand activations -- especially if a stuffy, windowless hotel ballroom isn't what you're looking for. Instead, take advantage of the skyline, the culture, and the unique spaces (owned by even more unique people) hidden throughout the metropolis.
To quote Donald Trump, 2017 was a HUUUUUUUUUGE year for experiential marketing. According to the Freeman Global Brand Experience Study, which was released in May by brand experience agency Freeman and data company SSI, one in three CMOs is expected to allocate between 21-50% of their budget to brand experience marketing over the next three to five years. Brands activated across the world this year both at big-ticket events like Comic-Con and SXSW as well as stand-alone experiences. Here are our seven favorite experiential activations from 2017...
Fast forward a few months and I'm back at Pop2Life... I told you I would be. Since working as the marketing intern in Spring 2017, I've graduated from college, caught up on four years worth of sleep, and started my job as a freelance coordinator on Pop2Life's Event Concierge Services team. For my first Event Concierge Services project, I was thrown to the wolves to manage travel and accommodations for our largest event of the year -- the iHeartRadio Music Festival.
As we sit comfortably in the experience economy, consumers are expecting more from their grocery store experience. The model had been relatively unchanged for decades, with very little expected from grocery stores other than stocked shelves, fresh selections, and short check out lines. Then, online grocery sites like Peapod, Fresh Direct, and Amazon Fresh started delivering directly to people's homes, completely eliminating the need to trek outside and schlep heavy shopping bags home. Now grocery chains are asking themselves, how do we engage consumers in-store?
Well, reality finally hit and I am officially a real world freshman. These four short years of college have been the fastest roller coaster ride - but the ending of the four years went in a blink of an eye. This last semester in college really felt like I was out of college and in the real word already. This wonderful “intern” experience has left behind some of the best memories. I say intern in quotes because Pop2Life really taught me valuable lessons that hold true in the real world as a full-time employee. Here are four (or more) reasons I'll never be the same:
Self-promotion in the Instagram age is about as easy as point and click. And, to a certain degree, we’re all guilty. No matter if you’re “feelin’ yourself” with a Snapchat Story selfie series or marketing your brand through a promoted event, we all toe the line of self confident promotion vs. blatant, self-serving sales pitches.