P2Blog

The New Frontier of Brand Exposure: Q&A with Condé Nast's SVP of Licensing

Posted by Samantha Stallard on May 9, 2018

Condé Nast can no longer be defined as a magazine publisher. With Condé Nast Entertainment, full-service agency 23 Stories, digital-only publications including Clever, them, and Epicurious, and the investments that have been poured into social and creative capabilities, it's now a media empire. These diverse offerings have turned this "magazine publisher" into an attractive partner for product manufacturers and licensing opportunities. 

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Topics: go beyond, creativity, brand experiences

8 NYC Event Spaces for Your Next Brand Activation

Posted by Samantha Stallard on March 28, 2018

Like real estate, event marketing is location, location, location. Sure, with the right team of creative strategists and designers, you can turn a parking lot into a carnival or a trade show booth into a donut creation station, but the space sets the tone for your entire experience. With literally hundreds of event space options across the five boroughs, New York City is a hub for brand activations -- especially if a stuffy, windowless hotel ballroom isn't what you're looking for. Instead, take advantage of the skyline, the culture, and the unique spaces (owned by even more unique people) hidden throughout the metropolis.

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Topics: event production, events, experiences, creativity

The 7 Best Experiential Activations of 2017

Posted by Samantha Stallard on December 12, 2017

To quote Donald Trump, 2017 was a HUUUUUUUUUGE year for experiential marketing. According to the Freeman Global Brand Experience Study, which was released in May by brand experience agency Freeman and data company SSI, one in three CMOs is expected to allocate between 21-50% of their budget to brand experience marketing over the next three to five years. Brands activated across the world this year both at big-ticket events like Comic-Con and SXSW as well as stand-alone experiences. Here are our seven favorite experiential activations from 2017...

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Topics: experiential marketing, creativity, brand experiences

Behind the Scenes of the iHeartRadio Music Festival 2017

Posted by Gabriella Prieto on October 11, 2017

Fast forward a few months and I'm back at Pop2Life... I told you I would beSince working as the marketing intern in Spring 2017, I've graduated from college, caught up on four years worth of sleep, and started my job as a freelance coordinator on Pop2Life's Event Concierge Services team. For my first Event Concierge Services project, I was thrown to the wolves to manage travel and accommodations for our largest event of the year -- the iHeartRadio Music Festival. 

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Topics: experiential marketing, creativity, brand experiences

The Evolution of the Grocery Store Experience

Posted by Samantha Stallard on September 6, 2017

As we sit comfortably in the experience economy, consumers are expecting more from their grocery store experience. The model had been relatively unchanged for decades, with very little expected from grocery stores other than stocked shelves, fresh selections, and short check out lines. Then, online grocery sites like Peapod, Fresh Direct, and Amazon Fresh started delivering directly to people's homes, completely eliminating the need to trek outside and schlep heavy shopping bags home. Now grocery chains are asking themselves, how do we engage consumers in-store?

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Topics: experiential marketing, creativity, brand experiences

4 Reasons I'll Never Be the Same After My Pop2Life Internship

Posted by Gabriella Prieto on May 17, 2017

Well, reality finally hit and I am officially a real world freshman. These four short years of college have been the fastest roller coaster ride - but the ending of the four years went in a blink of an eye. This last semester in college really felt like I was out of college and in the real word already. This wonderful “intern” experience has left behind some of the best memories. I say intern in quotes because Pop2Life really taught me valuable lessons that hold true in the real world as a full-time employee. Here are four (or more) reasons I'll never be the same:

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Topics: experiential marketing, creativity, brand experiences

Seeing is Believing: Spotlight on the P2L Design Team

Posted by Evan Bryson on August 24, 2016
The success of any experiential marketing activation rests on the shoulders of a strong design - every piece of architecture was once a drawing, every sign was once a rendering, every experience was once just an idea. Each piece of the experiential puzzle is carefully considered (because it's obvious when it hasn't been).
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Topics: pop2life team, experiences, interview, creativity, technology

State of the Selfie: How Self Promotion Fuels Branding

Posted by Mackenzie Zellner on July 13, 2016

Self-promotion in the Instagram age is about as easy as point and click. And, to a certain degree, we’re all guilty. No matter if you’re “feelin’ yourself” with a Snapchat Story selfie series or marketing your brand through a promoted event, we all toe the line of self confident promotion vs. blatant, self-serving sales pitches.

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Topics: experiential marketing, pop2life team, go beyond, experiences, creativity

Pop2Life Opinions: How Do You Approach Creativity Without Fear?

Posted by Mackenzie Zellner on July 6, 2016

The number one phrase no one should ever say is that they’re not creative. Because, according to Pop2Life Founder and CEO, Eric Murphy, “Everybody has the ability to be creative.” Creativity takes countless forms and recognizing how you show it is the key (count how many times I say ‘creative’ in this blog). 

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Topics: experiential marketing, Eric Murphy, experiences, creativity

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