P2Blog

Corporate Partnership for Events: Best Practices

Posted by Samantha Stallard on May 23, 2018

Article originally published on our sister software's site, Concierge.com - check it out here!

Corporate partnerships or sponsorships are a beautiful thing when done well. They raise the brand equity of both partners and introduce an already-loyal audience to a new brand at a relevant time. They can also be a painful waste of time and resources when executed poorly. That’s why we’ve compiled best practices when it comes to corporate partnership for events.

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Topics: experiences, marketing trends, event concierge services

8 Classic & Luxe Ideas to Create a VIP Experience for Guests

Posted by Samantha Stallard on February 28, 2018
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Topics: event concierge services, partners, experiences

Ribyt is Now Concierge.com

Posted by Samantha Stallard on January 9, 2018

Pop2Life's sister software, Ribyt, is now concierge.com! The new Condé Nast offering was designed to deliver a much better guest experience for event attendees while saving event producers a significant amount of time, money and resources. Imagine impeccable attention to detail and accurate communication with every guest and every vendor -- without using spreadsheets -- and with the expertise of its Event Concierge Services team. Check out some of its capabilities here...

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Topics: event concierge services, marketing news, event production

15 Travel Hacks From Our Event Concierge Services Team

Posted by Samantha Stallard on November 22, 2017

Updated! As we look back on 2017 -- the events we've produced, the partners we've worked with, and the content we've created, we're highlighting our most loved experiences from the last year. Our blog readers favored our travel content, with our Event Concierge Services team tips and tricks getting the most viral hits of any other topic. Check out an updated version of our travel blog, with three new tips (!) below.

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Topics: event concierge services, go beyond, experiences

Upgrade Your Next Event With a Brand Partnership

Posted by Samantha Stallard on May 24, 2017

When a brand decides to produce an event they are in for a huge undertaking, but with high risk comes high reward. As we know, consumers often make purchasing decisions based on the brands with which they feel most connected to. Instead of showing someone yet another website banner, pre-roll video, or targeted Facebook ad, why don't marketers fully engage consumers with a well-executed, unforgettable experience? Because they don't know where to begin...

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Topics: event concierge services, events, partners

How to Implement Incentive Travel for Your Employees

Posted by Samantha Stallard on May 10, 2017

The guest experience will make or break your event. But, what happens when those guests are also your employees? Do the dynamics change? Do the planning processes change? Do the expectations change? Many big brands reward their employees with travel, private events, and high value experiences the same way they surprise and delight attendees at their consumer-focused activations. While each experience is executed with a unique set of goals, the same care and attention to detail must be maintained in the planning and production.

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Topics: event concierge services, brand experiences, event production

P2L Opinions: 12 Reasons Smart Brands Implement Event Concierge Services

Posted by Samantha Stallard on April 26, 2017

Pop2Life experiences are all about the attendees. We seek out the best locations, the hottest surprises, the most innovative social media integrations, and the coolest activations. No group of people are more capable at executing the best experience possible than our Event Concierge Services team. Our #1 priority is making sure that event guests have a great experience and we know how you want your brand represented...  

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Topics: experiential marketing, experiences, event concierge services

5 Reasons to Add Event Concierge Services to Your 2017 Events

Posted by Julianne Dinice on December 14, 2016

Travel is one of the most fulfilling experiences money can buy. With travel brings freedom, exposure to unseen people and places, perspective, and… planning. The pain and headaches that come with planning a travel experience don’t slow us down. In fact, the Boston Consulting Group reports that the millennial generation is more interested than older generations in traveling as much as possible—by a 23-percentage-point margin.

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Topics: event production, pop2life team, experiences, event concierge services

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