P2Blog

7 LA Event Spaces for Your Next Brand Activation

Posted by Samantha Stallard on May 2, 2018

The second blog in our event space series, check out our favorite places in NYC here!

Like real estate, event marketing is location, location, location. Sure, with the right team of creative strategists and designers, you can turn a parking lot into a carnival or a trade show booth into a donut creation station, but the space sets the tone for your entire experience. With literally hundreds of event space options across the entertainment capital of the world, Los Angeles is a hub for brand activations -- especially if a stuffy, windowless hotel ballroom isn't what you're looking for. Instead, take advantage of the history, the geography, and the damn near perfect weather throughout the numerous neighborhoods that make up the city of angels.

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Topics: event production, experiences, brand experiences

8 NYC Event Spaces for Your Next Brand Activation

Posted by Samantha Stallard on March 28, 2018

Like real estate, event marketing is location, location, location. Sure, with the right team of creative strategists and designers, you can turn a parking lot into a carnival or a trade show booth into a donut creation station, but the space sets the tone for your entire experience. With literally hundreds of event space options across the five boroughs, New York City is a hub for brand activations -- especially if a stuffy, windowless hotel ballroom isn't what you're looking for. Instead, take advantage of the skyline, the culture, and the unique spaces (owned by even more unique people) hidden throughout the metropolis.

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Topics: event production, events, experiences, creativity

Experimenting with Experiential at NYFW Fall/Winter 2018

Posted by Samantha Stallard on February 19, 2018

There was a heaviness in the air at last week's New York Fashion Week (NYFW). Beyond the omnipresent rainfall and gray skies, were whispers of the gathering's fate, as the American fashion capital struggles to maintain the same luster as the show's of Paris, Milan, and London. New York mixed up this year's formula by combining men's and women's collections into a massive 10-day-long extravaganza, but with industry greats like Thom Browne, Proenza Schouler, and Altuzarr no longer showing stateside and Alexander Wang and Victoria Beckham presenting their last respective collections here this season, can NYFW revive itself?

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Topics: pop culture, event production, events, experiences

4 Strategies for Authentic Attendee Social Sharing

Posted by Samantha Stallard on January 24, 2018

The best social posts are authentic. Not bribed. Not coerced. But, originally conceived from their poster for the pure joy of sharing. At a brand event, it can be difficult for the company behind-the-scenes to trust that attendees will say all the right things, share product photos, use the hashtag, and invoke positive messaging with every Instagram Story. Instead of filling Twitter feeds with an inauthentic "barter posts" (retweet to win a T-shirt!), put a plan in place in the weeks leading up to the event. Here are four of our favorite authentic attendee social sharing strategies:

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Topics: event production, experiential marketing, brand experiences

Ribyt is Now Concierge.com

Posted by Samantha Stallard on January 9, 2018

Pop2Life's sister software, Ribyt, is now concierge.com! The new Condé Nast offering was designed to deliver a much better guest experience for event attendees while saving event producers a significant amount of time, money and resources. Imagine impeccable attention to detail and accurate communication with every guest and every vendor -- without using spreadsheets -- and with the expertise of its Event Concierge Services team. Check out some of its capabilities here...

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Topics: event production, marketing news, event concierge services

29 Thoughts We Had at Refinery29's 29Rooms

Posted by Samantha Stallard on September 13, 2017

Pop2Life's creative strategy team took a field trip to Brooklyn on Monday to explore the art, installations, experiences, and Instagrams inside Refinery29's annual 29Rooms. Check out our photos and thoughts from the experience below!

1. Don't let the speedy entry into the warehouse deceive you, the real lines are on the inside18,000 tickets sold out in advance, even before the participating artists — including Jill Soloway, the design team Chiaozza, the musical duo Chloe X Halle and the writer and social media star Cleo Wade — were announced

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Topics: event production, experiences, brand experiences

Dissecting the Art of Technology with Future Colossal's CEO

Posted by Samantha Stallard on August 23, 2017

Pop2Life partner, Future Colossal, is extreme. Extremely creative, extremely passionate, extremely artistic, and extremely innovative. They're the kind of team that can listen to a description of a never-been-done-before, seemingly impossible, out there idea and respond with, "Yeah, we can do that." From digitally altering every car on a busy Manhattan street to creating artificially intelligent, interactive window displays, their team of designers, technologists, hardware fabricators, and coders has literally invented the technology needed to pull off a project when it didn't already exist.

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Topics: event production, interview, partners

Upgrade the Guest Experience at Your Next Event

Posted by Samantha Stallard on June 26, 2017

There's event management and then there's guest management. Contrary to years of these responsibilities falling under the same jurisdiction, they couldn't be more different. Project managers and event marketers need to focus on an event's planning and production, including venue walk throughs and bookings, researching and hiring vendors, planning and updating (and updating) budgets, signing and negotiating contracts, working through logistics, approving decor, and preparing for a never-ending stream of changes.

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Topics: event production, events, technology

How to Implement Incentive Travel for Your Employees

Posted by Samantha Stallard on May 10, 2017

The guest experience will make or break your event. But, what happens when those guests are also your employees? Do the dynamics change? Do the planning processes change? Do the expectations change? Many big brands reward their employees with travel, private events, and high value experiences the same way they surprise and delight attendees at their consumer-focused activations. While each experience is executed with a unique set of goals, the same care and attention to detail must be maintained in the planning and production.

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Topics: event production, event concierge services, brand experiences

A History of Brand Sponsorships at the Kentucky Derby

Posted by Samantha Stallard on May 3, 2017

A horse race in Lexington, KY doesn't sound like the greatest opportunity for high-profile brands to execute large-scale activations. But somehow, it works. Last year, more than 167,000 people donned their biggest hats, brightest florals, and seersucker suits headed for the Kentucky Derby at Churchill Downs. Referred to as “the most exciting two minutes in sports,” attendees indulge in mint juleps, place bets on their favorite horses, and attend many pre-race parties and activations.

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Topics: event production, experiences, event conceirge

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