29 Thoughts We Had at Refinery29's 29Rooms

Posted by Samantha Stallard on September 13, 2017

Pop2Life's creative strategy team took a field trip to Brooklyn on Monday to explore the art, installations, experiences, and Instagrams inside Refinery29's annual 29Rooms. Check out our photos and thoughts from the experience below!

1. Don't let the speedy entry into the warehouse deceive you, the real lines are on the inside18,000 tickets sold out in advance, even before the participating artists — including Jill Soloway, the design team Chiaozza, the musical duo Chloe X Halle and the writer and social media star Cleo Wade — were announced

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Topics: brand experiences, experiences, event production

Dissecting the Art of Technology with Future Colossal's CEO

Posted by Samantha Stallard on August 23, 2017

Pop2Life partner, Future Colossal, is extreme. Extremely creative, extremely passionate, extremely artistic, and extremely innovative. They're the kind of team that can listen to a description of a never-been-done-before, seemingly impossible, out there idea and respond with, "Yeah, we can do that." From digitally altering every car on a busy Manhattan street to creating artificially intelligent, interactive window displays, their team of designers, technologists, hardware fabricators, and coders has literally invented the technology needed to pull off a project when it didn't already exist.

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Topics: interview, partners, event production

Upgrade the Guest Experience at Your Next Event

Posted by Samantha Stallard on June 26, 2017

There's event management and then there's guest management. Contrary to years of these responsibilities falling under the same jurisdiction, they couldn't be more different. Project managers and event marketers need to focus on an event's planning and production, including venue walk throughs and bookings, researching and hiring vendors, planning and updating (and updating) budgets, signing and negotiating contracts, working through logistics, approving decor, and preparing for a never-ending stream of changes.

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Topics: events, technology, event production

How to Implement Incentive Travel for Your Employees

Posted by Samantha Stallard on May 10, 2017

The guest experience will make or break your event. But, what happens when those guests are also your employees? Do the dynamics change? Do the planning processes change? Do the expectations change? Many big brands reward their employees with travel, private events, and high value experiences the same way they surprise and delight attendees at their consumer-focused activations. While each experience is executed with a unique set of goals, the same care and attention to detail must be maintained in the planning and production.

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Topics: event concierge services, brand experiences, event production

A History of Brand Sponsorships at the Kentucky Derby

Posted by Samantha Stallard on May 3, 2017

A horse race in Lexington, KY doesn't sound like the greatest opportunity for high-profile brands to execute large-scale activations. But somehow, it works. Last year, more than 167,000 people donned their biggest hats, brightest florals, and seersucker suits headed for the Kentucky Derby at Churchill Downs. Referred to as “the most exciting two minutes in sports,” attendees indulge in mint juleps, place bets on their favorite horses, and attend many pre-race parties and activations.

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Topics: event conceirge, event production, experiences

Deck The Malls: Spotlight on Santa HQ 2017

Posted by Evan Bryson on December 21, 2016

Pop2Life, in partnership with Macerich and HGTV, has revolutionized the traditional Santa photo and visit for millions of families during the holiday season. What once was a simple (using that word lightly- people simply got tired of waiting) concept of waiting in long, agonizing lines to simply take a photo with Santa has turned into so much more-- we've created a fully immersive, and more importantly fun, experience.

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Topics: experiences, event production, partners, go beyond, mall marketing

The 2017 Branded Experience Planning Guide

Posted by Samantha Stallard on December 19, 2016

As 2016 winds down, there is no rest for the weary marketer. We are expected to predict the future and plan for 2017 before the champagne has even been popped to ring in the new year. This notion especially applies to experiential marketing - which requires weeks, if not months, of planning. 

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Topics: technology, experiences, experiential marketing, event production

5 Reasons to Add Event Concierge Services to Your 2017 Events

Posted by Julianne Dinice on December 14, 2016

Travel is one of the most fulfilling experiences money can buy. With travel brings freedom, exposure to unseen people and places, perspective, and… planning. The pain and headaches that come with planning a travel experience don’t slow us down. In fact, the Boston Consulting Group reports that the millennial generation is more interested than older generations in traveling as much as possible—by a 23-percentage-point margin.

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Topics: event production, pop2life team, experiences, event concierge services

9 Ways to Exceed Event Attendee Expectations

Posted by Julianne Dinice on November 30, 2016

The reason experiential marketers produce branded events is to establish an emotional connection with their audience, earn their loyalty, and, ultimately make them feel special. Every last event attendee should feel like they were cordially invited to an exclusive VIP experience, even if they purchased tickets or the event was open to the public

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Topics: Insider, pop culture, event production, clients, events, go beyond, television networks

Upgrade! 7 Ways Guest Management Software Will Improve Your Life

Posted by Evan Bryson on September 21, 2016

The events world is anything but one-size-fits-all. While event planners deal with venues, vendors, production, catering, contracts, logistics, decor, and a never-ending stream of changes, it's tough to focus on each individual guest experience.  This is especially challenging for events that include different types or levels of guests and events that require travel management (such as the iHeartRadio Music Festival). Moreover, we live in a world where everything is on demand, customized, and personalized. People's expectations are higher than ever and getting a “V.I.P.” experience is no longer the exception, it's the expectation. 

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Topics: partners, go beyond, technology, event production

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