How to Implement Incentive Travel for Your Employees

Posted by Samantha Stallard on May 10, 2017

The guest experience will make or break your event. But, what happens when those guests are also your employees? Do the dynamics change? Do the planning processes change? Do the expectations change? Many big brands reward their employees with travel, private events, and high value experiences the same way they surprise and delight attendees at their consumer-focused activations. While each experience is executed with a unique set of goals, the same care and attention to detail must be maintained in the planning and production.

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Topics: event production, event concierge services, brand experiences

A History of Brand Sponsorships at the Kentucky Derby

Posted by Samantha Stallard on May 3, 2017

A horse race in Lexington, KY doesn't sound like the greatest opportunity for high-profile brands to execute large-scale activations. But somehow, it works. Last year, more than 167,000 people donned their biggest hats, brightest florals, and seersucker suits headed for the Kentucky Derby at Churchill Downs. Referred to as “the most exciting two minutes in sports,” attendees indulge in mint juleps, place bets on their favorite horses, and attend many pre-race parties and activations.

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Topics: event production, experiences, event conceirge

Deck The Malls: Spotlight on Santa HQ 2017

Posted by Evan Bryson on December 21, 2016

Pop2Life, in partnership with Macerich and HGTV, has revolutionized the traditional Santa photo and visit for millions of families during the holiday season. What once was a simple (using that word lightly- people simply got tired of waiting) concept of waiting in long, agonizing lines to simply take a photo with Santa has turned into so much more-- we've created a fully immersive, and more importantly fun, experience.

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Topics: event production, go beyond, experiences, partners, mall marketing

The 2017 Branded Experience Planning Guide

Posted by Samantha Stallard on December 19, 2016

As 2016 winds down, there is no rest for the weary marketer. We are expected to predict the future and plan for 2017 before the champagne has even been popped to ring in the new year. This notion especially applies to experiential marketing - which requires weeks, if not months, of planning. 

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Topics: event production, experiential marketing, experiences, technology

5 Reasons to Add Event Concierge Services to Your 2017 Events

Posted by Julianne Dinice on December 14, 2016

Travel is one of the most fulfilling experiences money can buy. With travel brings freedom, exposure to unseen people and places, perspective, and… planning. The pain and headaches that come with planning a travel experience don’t slow us down. In fact, the Boston Consulting Group reports that the millennial generation is more interested than older generations in traveling as much as possible—by a 23-percentage-point margin.

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Topics: event production, pop2life team, experiences, event concierge services

9 Ways to Exceed Event Attendee Expectations

Posted by Julianne Dinice on November 30, 2016

The reason experiential marketers produce branded events is to establish an emotional connection with their audience, earn their loyalty, and, ultimately make them feel special. Every last event attendee should feel like they were cordially invited to an exclusive VIP experience, even if they purchased tickets or the event was open to the public

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Topics: Insider, pop culture, event production, clients, events, go beyond, television networks

Upgrade! 7 Ways Guest Management Software Will Improve Your Life

Posted by Evan Bryson on September 21, 2016

The events world is anything but one-size-fits-all. While event planners deal with venues, vendors, production, catering, contracts, logistics, decor, and a never-ending stream of changes, it's tough to focus on each individual guest experience.  This is especially challenging for events that include different types or levels of guests and events that require travel management (such as the iHeartRadio Music Festival). Moreover, we live in a world where everything is on demand, customized, and personalized. People's expectations are higher than ever and getting a “V.I.P.” experience is no longer the exception, it's the expectation. 

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Topics: event production, go beyond, technology, partners

BET Summer FanFront: An Inside Look into BET's Fan Experience Tour

Posted by Evan Bryson on September 7, 2016
This summer, Pop2Life— our amazing designers and wonderful project managers (I’m looking at you, Tanya Gelman), created a pop-up, party experience to celebrate BET Summer FanFront and all that the network has to offer for it’s fans. I recently had the opportunity to sit down with Tanya, find out what went down at these parties, and why they ended up being so successful.
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Topics: music, event production, clients, events, go beyond

MasterCard Priceless Chopped Experience: Food for Thought

Posted by P2LIntern on November 22, 2013

Ever heard of the Food Network show Chopped? In the show, four chefs are presented with three baskets filled with mystery ingredients. After each round they must face the dreaded chopping block. What better way to promote MasterCard’s Priceless then to host a live Chopped experience in hotspots like Los Angeles, Chicago, Miami, and New York. 

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Topics: Insider, pop culture, event production, clients, events, go beyond, television networks

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