The rise of brand-agnosticism has caused a serious shift in how brand marketers treat consumers. No longer can they be ignored or worse, aggressively spammed. The B2C sales cycle is getting longer and longer as consumers take the time to educate themselves on brand values and thoughtfully consider online reviews before making a purchase. The days of consumers aligning with a brand simply because they always have are dwindling.
Today's pop culture is rooted in remakes, reboots, and comebacks. From entertainment (Jurassic World, Fuller House, and Queer Eye) to fashion (Tommy Hilfiger, dad sneakers, and fanny packs) it seems that everything old is new again. Nowhere is the cyclical nature of trends more evident than in music. As hip hop continues to dominate the charts, old school icons Cher, Robyn, and Janet Jackson still get airtime with each long overdue release. However, for 500 fans cruising along New York’s Hudson River, it's all about emo.
One thing you’ll never hear come out of Jackie Sorkin’s mouth is a complaint. Self-described as “psychotically driven,” Jackie, the CEO of The Hollywood Candy Girls Inc. and star of TLC’s Candy Queen, has taken her candy empire from LA to Asia, back to LA and now to NYC – and doesn’t plan on stopping for a breath anytime soon.
The fourth blog in our event space series, check out our favorite places in NYC here!
Like real estate, event marketing is location, location, location. Sure, with the right team of creative strategists and designers, you can turn a parking lot into a carnival or a trade show booth into a donut creation station, but the space sets the tone for your entire experience. When you think of Las Vegas, of course, the neon lights of The Strip with all of its entertainment options is the first thought that comes to mind -- followed by casinos, nightclubs, 24-hour buffets, and little white wedding chapels. By hosting an event in Las Vegas, you're inviting your guests to not only experience your brand, but also explore the world's most famous adult playground.
Thrill seekers (and experiential marketers in search of inspiration) are more than willing to travel for a once-in-a-lifetime experience. From Australia's Great Barrier Reef to Iceland's Northern Lights, world-famous adventure doesn't come easily. Today's consumers, largely millennials, are looking for experiences that provide a lasting impression. They want the chance to connect with new people and 72% are spending money on experience-related purchases.
Like real estate, event marketing is location, location, location. Sure, with the right team of creative strategists and designers, you can turn a parking lot into a carnival or a trade show booth into a donut creation station, but the space sets the tone for your entire experience. With literally hundreds of event space options to choose from in tropical, fantasy locations choosing the best spot for your next brand event can be overwhelming. By taking your experience to a destination, you are already asking attendees to invest a chunk of their time and money, so make sure the amenities more than make up for it
Every president since Franklin D. Roosevelt has been honored with a meticulously curated memorial library commemorating the documents of historical value crafted during his time as leader of the free world. Continuing this hallowed tradition, and seeing no need to wait for him to leave office, The Daily Show with Trevor Noah is honoring our current president with The Daily Show Presents: The Donald J. Trump Presidential Twitter Library, the first of its kind, showcasing our Commander in Chief’s preferred vessel for communicating with the public, his Twitter feed.
Deciding that your brand is going to invest in an experiential marketing campaign is about as specific as saying that your family will be traveling abroad for Spring Break. What continent? What country? What city? We know you'll be flying over water at some point -- or in this case, hosting a live experience -- but, the details get fuzzy from there.
Article originally published on our sister software's site, Concierge.com - check it out here!
Corporate partnerships or sponsorships are a beautiful thing when done well. They raise the brand equity of both partners and introduce an already-loyal audience to a new brand at a relevant time. They can also be a painful waste of time and resources when executed poorly. That’s why we’ve compiled best practices when it comes to corporate partnership for events.
The second blog in our event space series, check out our favorite places in NYC here!
Like real estate, event marketing is location, location, location. Sure, with the right team of creative strategists and designers, you can turn a parking lot into a carnival or a trade show booth into a donut creation station, but the space sets the tone for your entire experience. With literally hundreds of event space options across the entertainment capital of the world, Los Angeles is a hub for brand activations -- especially if a stuffy, windowless hotel ballroom isn't what you're looking for. Instead, take advantage of the history, the geography, and the damn near perfect weather throughout the numerous neighborhoods that make up the city of angels.