P2Blog

18 Experiential Marketing Stats for 2018

Posted by Samantha Stallard on January 3, 2018

A brand ambassador shows a traveler the immersive, 10’ tall Echo Dot in Amazon Music's Terminal 5 activation space last month. The music streaming service took over JetBlue's terminal at JFK, allowing consumers to play with the technology, ask questions, and sign up IRL.

Experiential marketing was on everyone's radar in 2017. From the Super Bowl to Art Basel, Sundance to Cannes, brands across the globe invested more money than ever into crafting personalized, creative experiences for their consumers. Beyond establishing brand loyalty and evoking positive sentiment, custom experiences are huge financial wins for brands. Compared to traditional marketing channels, experiential campaigns offer incredible payoffs. History show, events make consumers significantly more likely to align themselves with your brand through purchases, tune-in, or alignment.

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Topics: experiential marketing, marketing news, experiences

Get to Know: The History of RSVP

Posted by Samantha Stallard on December 27, 2017

Article originally published on the Ribyt blog - check it out here!

Répondez s’il vous plaît — Please reply. Tracking RSVPs and registrations in real time is one of our favorite features of the Ribyt platform’s most current technology; which got us thinking – how long have we been RSVPing? 

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Topics: marketing trends, experiences, ribyt

P2L Opinions: These Will Be The Hottest Event Trends in 2018

Posted by Samantha Stallard on December 14, 2017

Technology was a hot addition to events in 2017. Virtual reality was everywhere from Comic-Con to Coachella and consumers didn't even have to attend IRL (in real life -- you'll see that come up a lot in this post...) events in order to get in on the action. Tech gadgets from Google, Samsung, and Sony allowed brands to connect to fans on an experiential level without ever leaving their homes. Will VR reign supreme in 2018? Will the tech trend bubble burst and be replaced by old school activations? Check out nine opinions from Pop2Life's best and brightest employees across departments to find out what will be the hottest event trends in 2018.

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Topics: marketing trends, experiences, technology

15 Travel Hacks From Our Event Concierge Services Team

Posted by Samantha Stallard on November 22, 2017

Updated! As we look back on 2017 -- the events we've produced, the partners we've worked with, and the content we've created, we're highlighting our most loved experiences from the last year. Our blog readers favored our travel content, with our Event Concierge Services team tips and tricks getting the most viral hits of any other topic. Check out an updated version of our travel blog, with three new tips (!) below.

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Topics: go beyond, experiences, event concierge services

Just Play the Hits: Q&A with Pop2Life's Director of Music Initiatives

Posted by Samantha Stallard on November 14, 2017

Nothing is quite as personal as music. A familiar song has the power to elicit an emotional reaction and transport its listener to another place and time. Music is almost an emotion in itself an incomprehensible force capable of defying our differences and drawing people together. For brands, music holds power. The power to unite their fans together and create a sense of community. The power to evoke a nostalgia. The power to establish trust. And the power to build consumer loyalty. But, only when it's implemented authentically.

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Topics: music, experiences, interview

Is FOMO Over? A Marketer's Guide to the Fear of Missing Out

Posted by Samantha Stallard on November 1, 2017

When we speak of FOMO (the fear of missing out) we are almost undoubtedly speaking about the Millennial generation. As a Millennial myself, I won't get into a diatribe defending those who entered the workforce during one of the largest recessions in our country's history (though the urge to go on a tirade is very real). Marketers' love the acronym and use it to their advantage in sales material and social media content, especially for the promotion of a brand experience or event. 

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Topics: experiential marketing, experiences, brand experiences

Is See-Now-Buy-Now Already Over? And Other Thoughts from NYFW 2017

Posted by Samantha Stallard on September 20, 2017

New York Fashion week wrapped up on Wednesday — and this year was disrupted by some significant changes that rocked the long-running experience's status quo. Firstly, many designers, including Rodarte, Proenza Schouler, Altuzarra, and Thom Browne, chose to skip the New York event altogether, instead focusing on preparation for Paris Fashion Week in February 2018. Of those who did show this year, many skipped the traditional tents of Bryant Park. Alexander Wang took his Wang Fest collection to the literal streets of Soho and Bushwick and Ralph Lauren showed 46 miles outside of the city at his home in Bedford, NY.

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Topics: marketing news, go beyond, experiences

29 Thoughts We Had at Refinery29's 29Rooms

Posted by Samantha Stallard on September 13, 2017

Pop2Life's creative strategy team took a field trip to Brooklyn on Monday to explore the art, installations, experiences, and Instagrams inside Refinery29's annual 29Rooms. Check out our photos and thoughts from the experience below!

1. Don't let the speedy entry into the warehouse deceive you, the real lines are on the inside18,000 tickets sold out in advance, even before the participating artists — including Jill Soloway, the design team Chiaozza, the musical duo Chloe X Halle and the writer and social media star Cleo Wade — were announced

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Topics: event production, experiences, brand experiences

The Vegas VIP Experience

Posted by Samantha Stallard on August 30, 2017

Article originally published on the concierge.com blog - check it out here!

What Can Event Planners Learn from Las Vegas VIPs? Las Vegas invented the VIP experience, and they continue to redefine what it means to be indulged. Whether you want playlist control and a front row fountain seat at Hyde Bellagio (for a cool $250,000, with drinks delivered by the Super Mario Brothers) or a Villa at Caesar’s Palace that boast self-playing pianos, private celebrity chefs and remote-controlled toilets, Vegas has you covered.

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Topics: experiences, destination marketing, ribyt

3 Ways Airlines Are Leading the Experience Economy

Posted by Samantha Stallard on August 28, 2017

Consumers have become accustom to the horrors of air travel. Just this year, Delta suffered a computer outage that canceled over 300 flights, United forcibly removed a passenger from an aircraft, and a literal brawl broke out over the cancellation of Spirit flights in Florida. The airline industry is filled with competitor options, seat options, baggage options, payment options, and loyalty program options. It's become incredibly difficult to capture and maintain consumer's allegiance because, with just one screw up like a unexpected thunderstorm or a ground delay, there are dozens of other airlines ready to take their business.

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Topics: experiential marketing, experiences, brand experiences

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