P2Blog

Stepping into the Spotlight (with a Grand Prix) at Cannes Lions 2018

Posted by Samantha Stallard on July 11, 2018

The annual International Festival of Creativity (aka Cannes Lions) took over the Cote D’Azur once again last month, as the advertising industry continues to face an extraordinarily challenging business environment. From the Palais to VIP parties and luncheons, there were countless fascinating debates from marketers, media professionals, and agency executives with eye-opening insights on the future of advertising.

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Topics: news, experiential marketing, festivals, brand experiences

Immersive Museums 2.0: From Selfie Factories to Money Making Machines

Posted by Samantha Stallard on June 20, 2018

Immersive museums consistently flood our news feeds. We've watched Boomerang videos of friends jumping into pools of colorful sprinkles, liked countless selfies through Infinity Mirrors, and laughed at the seemingly absurd new themes, such as the Museum of Pizza, The Egg House, and The Cado Museum in San Diego (dedicated to everyone's favorite millennial treat, the avocado).

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Topics: event production, experiential marketing, brand experiences, brand sponsorships

Balancing Authenticity with Experiential Marketing Benchmarks

Posted by Samantha Stallard on May 30, 2018

Deciding that your brand is going to invest in an experiential marketing campaign is about as specific as saying that your family will be traveling abroad for Spring Break. What continent? What country? What city? We know you'll be flying over water at some point -- or in this case, hosting a live experience -- but, the details get fuzzy from there.

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Topics: experiential marketing, experiences, brand experiences

8 Women's Empowerment Events For Your Next Brand Sponsorship

Posted by Samantha Stallard on May 16, 2018
 
After the massive, worldwide turnout in support of the Women's March, the first Women's Convention in Detroit last October, Time's Up's takeover of award season, and social media's #MeToo movement, women's voices only continue to grow stronger. Live events, such as marches, speaking engagements, and rallies have allowed seemingly disenfranchised groups to meet in person, share their stories, and foster a movement.  Forward-thinking brands need to make women's empowerment a top priority in 2018 .
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Topics: experiential marketing, marketing news, brand experiences, brand sponsorships

Consumer Demographics Have Changed, Has Your Brand?

Posted by Samantha Stallard on April 4, 2018

American demographics are rapidly changing. And, unfortunately for marketers, those changes come with an increased difficulty in defining target audiences and advertising to them accordingly. As if that wasn't enough, the majority of consumers have changed the way they interact with brands through an increased awareness and aversion to traditional advertising. In short, brands are targeting the wrong consumers — and consumers are prepared to scroll past the advertisements that actually reach them.

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Topics: experiential marketing, marketing trends, go beyond

Experiential is a Movement Not a Trend: Q&A with Bernstein & Andriulli

Posted by Samantha Stallard on March 14, 2018

Event attendees rarely think about the work that goes into its creation – the countless hours of planning, negotiating, and problem solving. And, as creators, we don’t want them to. We want them to walk into a world that seemingly appeared overnight, in which every detail, from the entertainment to the wine glasses, works together in harmony.

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Topics: experiential marketing, marketing news, go beyond, interview

The Secret to Authentic Influencer Marketing

Posted by Samantha Stallard on March 7, 2018

In April 2017, a new, exciting, and exotic music festival was set to take place on the Bahamian island of Great Exuma. Organized by media mogul Billy McFarland and rapper Ja Rule, Fyre Festival was marketed as a luxury music festival and promoted on Instagram by it-girls Kendall Jenner, Bella Hadid, and Emily Ratajkowski. Many of the models/social media influencers did not initially disclose that they were being paid to post and thus, would not actually be attending.

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Topics: experiential marketing, events, influencer marketing, brand experiences

4 Strategies for Authentic Attendee Social Sharing

Posted by Samantha Stallard on January 24, 2018

The best social posts are authentic. Not bribed. Not coerced. But, originally conceived from their poster for the pure joy of sharing. At a brand event, it can be difficult for the company behind-the-scenes to trust that attendees will say all the right things, share product photos, use the hashtag, and invoke positive messaging with every Instagram Story. Instead of filling Twitter feeds with an inauthentic "barter posts" (retweet to win a T-shirt!), put a plan in place in the weeks leading up to the event. Here are four of our favorite authentic attendee social sharing strategies:

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Topics: event production, experiential marketing, brand experiences

18 Experiential Marketing Stats for 2018

Posted by Samantha Stallard on January 3, 2018

A brand ambassador shows a traveler the immersive, 10’ tall Echo Dot in Amazon Music's Terminal 5 activation space last month. The music streaming service took over JetBlue's terminal at JFK, allowing consumers to play with the technology, ask questions, and sign up IRL.

Experiential marketing was on everyone's radar in 2017. From the Super Bowl to Art Basel, Sundance to Cannes, brands across the globe invested more money than ever into crafting personalized, creative experiences for their consumers. Beyond establishing brand loyalty and evoking positive sentiment, custom experiences are huge financial wins for brands. Compared to traditional marketing channels, experiential campaigns offer incredible payoffs. History show, events make consumers significantly more likely to align themselves with your brand through purchases, tune-in, or alignment.

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Topics: experiential marketing, marketing news, experiences

Pop2Life's Top 5 Blogs of 2017

Posted by Samantha Stallard on December 20, 2017

We published 101 blog posts in 2017 - we interviewed co-workers; we interviewed partners; we recapped our concerts, screenings, stunts, festival-appearances, owned activations, and everything in between; we shared our experiential marketing wisdom; and we highlighted other agencies doing kick ass experiences.

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Topics: experiential marketing, marketing news, pop2life events

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