P2Blog

Is FOMO Over? A Marketer's Guide to the Fear of Missing Out

Posted by Samantha Stallard on November 1, 2017

When we speak of FOMO (the fear of missing out) we are almost undoubtedly speaking about the Millennial generation. As a Millennial myself, I won't get into a diatribe defending those who entered the workforce during one of the largest recessions in our country's history (though the urge to go on a tirade is very real). Marketers' love the acronym and use it to their advantage in sales material and social media content, especially for the promotion of a brand experience or event. 

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Topics: experiential marketing, experiences, brand experiences

7 Ways to Teach an Old Dog New (Experiential Marketing) Tricks

Posted by Samantha Stallard on October 25, 2017

Experiential marketing can be an intimidating endeavor. Marketers often struggle to receive executive support, especially in traditional industries with a longstanding focus on print, radio, and other mass marketing campaigns. Brainstorming, executing, and measuring the success of a branded event requires budget, resources, and bravery. Too many industries are terrified to take on the task because they're held back by an even bigger fear of failure and negative press.

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Topics: experiential marketing, marketing trends, brand experiences

Behind the Scenes of the iHeartRadio Music Festival 2017

Posted by Gabriella Prieto on October 11, 2017

Fast forward a few months and I'm back at Pop2Life... I told you I would beSince working as the marketing intern in Spring 2017, I've graduated from college, caught up on four years worth of sleep, and started my job as a freelance coordinator on Pop2Life's Event Concierge Services team. For my first Event Concierge Services project, I was thrown to the wolves to manage travel and accommodations for our largest event of the year -- the iHeartRadio Music Festival. 

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Topics: experiential marketing, creativity, brand experiences

The Automotive Industry Gets Experiential

Posted by Samantha Stallard on September 27, 2017

 

Buying a car is one of the biggest purchases a consumer can make. Up there with owning a home, it requires months of thoughtful research, price comparisons, and financial investment. Very few (but very rich) people can walk into a dealership and instantly make a purchase. Not only a major investment, cars are an integral component of our lives, and a positive association with a car's brand and model is vital to the sale.

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Topics: pop culture, experiential marketing, brand experiences

A Win for Online Video (Weekly Roundup: September 08)

Posted by Samantha Stallard on September 8, 2017

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

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Topics: pop culture, news, experiential marketing, events

The Evolution of the Grocery Store Experience

Posted by Samantha Stallard on September 6, 2017

As we sit comfortably in the experience economy, consumers are expecting more from their grocery store experience. The model had been relatively unchanged for decades, with very little expected from grocery stores other than stocked shelves, fresh selections, and short check out lines. Then, online grocery sites like Peapod, Fresh Direct, and Amazon Fresh started delivering directly to people's homes, completely eliminating the need to trek outside and schlep heavy shopping bags home. Now grocery chains are asking themselves, how do we engage consumers in-store?

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Topics: experiential marketing, creativity, brand experiences

The Arc of Influence (Weekly Roundup: September 01)

Posted by Samantha Stallard on September 1, 2017

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

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Topics: pop culture, news, experiential marketing, events

3 Ways Airlines Are Leading the Experience Economy

Posted by Samantha Stallard on August 28, 2017

Consumers have become accustom to the horrors of air travel. Just this year, Delta suffered a computer outage that canceled over 300 flights, United forcibly removed a passenger from an aircraft, and a literal brawl broke out over the cancellation of Spirit flights in Florida. The airline industry is filled with competitor options, seat options, baggage options, payment options, and loyalty program options. It's become incredibly difficult to capture and maintain consumer's allegiance because, with just one screw up like a unexpected thunderstorm or a ground delay, there are dozens of other airlines ready to take their business.

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Topics: experiential marketing, experiences, brand experiences

It's Not Easy Being Green (Weekly Roundup: August 25)

Posted by Samantha Stallard on August 25, 2017

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

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Topics: pop culture, news, experiential marketing, events

Swine and Dine (Weekly Roundup: August 18)

Posted by Samantha Stallard on August 18, 2017

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

Read More

Topics: pop culture, news, experiential marketing, events

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