P2Blog

240 Calories, 0 Ad Spend (Weekly Roundup: March 06)

Posted by Gabriella Prieto on March 10, 2017

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

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Topics: pop culture, news, experiential marketing, events

The Best SXSW Brand Activations

Posted by Gabriella Prieto on March 8, 2017

The Austin, TX based festival, South by Southwest (referred to as SXSW or simply South by for those in the know), is an experiential, and experimental, marketing opportunity for the world's boldest brands. With 72,000 registrants and artists in attendance, SXSW is one of the most effective channels for promoting your business to professionals connected in the interactive, film, and music industries. SXSW's 100+ sessions, parties, screenings, and keynotes are all centered around one, simple message - the most unexpected discoveries happen when diverse topics and people come together. 

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Topics: experiential marketing, stunts, go beyond, experiences, brand experiences

6 Questions to Ask in Every Post-Event Survey

Posted by Samantha Stallard on March 6, 2017

We’ve already detailed the importance of sending your event attendees a post-event email. Branded events are designed to promote positive feelings among your consumers and maintain those feelings, along with loyalty, long after the event has ended. With a clear focus on maintaining and nurturing that positivity, follow-up emails exist as an opportunity for attendees to share their opinions and feel valued by your brand.

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Topics: experiential marketing, events, go beyond

Bringing Brands To Life (Weekly Roundup: February 27)

Posted by Gabriella Prieto on March 3, 2017

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

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Topics: pop culture, news, experiential marketing, events

Adapting Brand Experience Marketing for the Financial Industry

Posted by Samantha Stallard on February 27, 2017

Banks and financial institutions have, traditionally, been cold, brick fortresses without much character or personality. This stoic professionalism is intentionally designed to make clients, and their money, feel safe. While it accomplishes that, it certainly doesn't make them feel all warm and fuzzy inside - though the free lollipops help. You can keep those on the counter, guys...

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Topics: experiential marketing, go beyond, brand experiences

VR Tours Through The White House (Weekly Roundup: February 21)

Posted by Gabriella Prieto on February 24, 2017

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

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Topics: pop culture, news, experiential marketing, events

One Size Does Not Fit All (Weekly Roundup: February 13)

Posted by Gabriella Prieto on February 17, 2017

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

Read More

Topics: pop culture, news, experiential marketing, events

The Super Bowl is Super-Experiential (Weekly Roundup: February 06)

Posted by Gabriella Prieto on February 10, 2017

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

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Topics: pop culture, news, experiential marketing, events

Commercials, Politics, and Experiential Marketing at Super Bowl LI

Posted by Samantha Stallard on February 6, 2017

As an Atlanta native, I'm still emotionally recovering from the greatest comeback in Super Bowl history and would much rather steer the conversation toward how brands like Airbnb, Audi, and Budweiser performed last night than hear anyone utter the words "Tom Brady" in my presence. 

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Topics: news, experiential marketing, super bowl

It's Time We Face Virtual Reality (Weekly Roundup: January 30)

Posted by Gabriella Prieto on February 3, 2017

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

Read More

Topics: pop culture, news, experiential marketing, events

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