P2Blog

The Super Bowl is Super-Experiential (Weekly Roundup: February 06)

Posted by Gabriella Prieto on February 10, 2017

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

Read More

Topics: pop culture, news, experiential marketing, events

Commercials, Politics, and Experiential Marketing at Super Bowl LI

Posted by Samantha Stallard on February 6, 2017

As an Atlanta native, I'm still emotionally recovering from the greatest comeback in Super Bowl history and would much rather steer the conversation toward how brands like Airbnb, Audi, and Budweiser performed last night than hear anyone utter the words "Tom Brady" in my presence. 

Read More

Topics: news, experiential marketing, super bowl

It's Time We Face Virtual Reality (Weekly Roundup: January 30)

Posted by Gabriella Prieto on February 3, 2017

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

Read More

Topics: pop culture, news, experiential marketing, events

The Point of Experiential Marketing (Weekly Roundup: January 23)

Posted by Gabriella Prieto on January 27, 2017

 

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

Read More

Topics: pop culture, news, experiential marketing, events

Thank You For Coming: The Importance of Post-Event Follow Ups

Posted by Samantha Stallard on January 25, 2017

Exhale. Congratulate yourself. Open that second bottle of wine because your event is over. But, don't get too comfortable because the work is not done... yet. The good news, everything you do from this point on to wrap up your event will only help - running social analytics reports, recapping with partners and vendors, calculating ROI, and sending post event follow-ups to attendees.

Read More

Topics: experiential marketing, events, go beyond

17 Experiential Marketing Stats for 2017

Posted by Samantha Stallard on January 23, 2017

While free is a number we can all get behind, we've got some bigger numbers marketers can use to support and grow their experiential budgets in 2017Beyond establishing brand loyalty, engaging consumers, and evoking positive sentiment, experiential marketing is a huge financial win for brands. Compared to traditional marketing channels, experiential campaigns offer incredible payoffs. History show, events make consumers significantly more likely to align themselves with your brand through purchases, tune-in, or alignment.

Read More

Topics: experiential marketing, marketing news, experiences

Digital Ad Money is About to Surpass TV (Weekly Roundup: January 16)

Posted by Samantha Stallard on January 20, 2017

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

Read More

Topics: pop culture, news, experiential marketing, events

The Single Best Way to Get Your Event Trending

Posted by Samantha Stallard on January 18, 2017

Yetis! (Just kidding, though it definitely worked for Travel Channel...)

We've discussed the evolution of experiential activations a lot on this blog, looking back on the humble beginnings of giant logos at huge events and sample handouts on street corners. Sure, these tactics got your brand noticed in the moment, but in the world of insta-everything if you don't give consumers a reason to remember you, believe me, they won't do you the favor.

Read More

Topics: experiential marketing, events, experiences

Adults Riding in Strollers (Weekly Roundup: January 09)

Posted by Emma Handron on January 13, 2017

 Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

Read More

Topics: pop culture, news, experiential marketing, events

Green Themed Sensory Experiences (Weekly Roundup: January 2)

Posted by Emma Handron on January 6, 2017

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

Read More

Topics: pop culture, news, experiential marketing, events

Subscribe to blog email updates