The annual conference in Austin, TX is infamous for its over-the-top parties, brand marketing activations, packed lecture halls, and enough BBQ to make you sick - a fact the Pop2Life team continues to test year after year. While always an inspiring and innovative event of the brightest minds in tech, marketing, design, film, comedy, style, and music, this year had a clear political undertone - as CEOs, big brands, and stars vowed allegiance to social issues.
2016 is fading away fast. It was an exciting and interesting year for the experiential marketing industry, as more brands embraced the power of live events and seasoned veterans refined their approaches beyond paying a big check to sponsor a festival, with a focus on smaller, more focused and personalized experiences.
In the last decade, online video sharing sites like YouTube and Vimeo have evolved from user-generated content libraries into talent agencies. The careers of entertainment superstars such as Justin Bieber, Tyler Oakley, Carly Rae Jepsen, Grace Helbig, Cody Simpson, Michelle Phan, and Jenna Marbles began online. As their singing, stand up, and makeup tutorial posts drew millions of views, loyal and hungry fans came with it - eager to consume more content and skyrocket them to stardom without the assistance of publicists, agents, or PR teams.
Pop2Life, as an experiential marketing agency, is built upon the idea of creating meaningful, bold, and emotional connections between the brand and the fan. Similarly, the music industry was built upon the idea of creating an emotionally-driven connection between the performer and the fan.
The Pop2Life team just wrapped up a full week in Nashville, TN for CMA Fest. We laughed, we cried, we built a lodge. Every year, the Lodge is one of the biggest, baddest activations we produce - comprised of months of planning, permits, artist signings, radio sweepstakes, social prep, and surprise additions. If you missed it, check out our list of the 11 coolest things that happened at the HGTV Lodge.
Pop2Life is a cast of characters. We come from all over the world, debate *NSYNC vs. Backstreet Boys (JT4Ever), are insanely talented, and truly love what we do. As a group (though it’s more like a family) our experience at events and festivals is unparalleled. We’ve attended them, built them from the ground up, and taken our clients to Comic-Con, SXSW, Sundance, and CMA Fest, among many others.
The experiential marketing industry moves fast. Every passing week seems to also come with a missed opportunity to activate your brand at a buzzworthy event. New York Fashion Week has packed up their trunks and the Hadid sisters are Instagramming from a whole new continent, SXSW is literally happening right now, and award season wrapped up in a shiny, #OscarsSoWhite bow when Leo was finally recognized by the Academy - turns out all he had to do was fight a bear.
Hi everyone! This is an amazing summer for music! This month alone, I've got plans to see: Striking Matches, Bronze Radio Return, Twin Forks, New Politics, Paramore, Fall Out Boy, Panic at the Disco, Walk The Moon, Youngbloode Hawke, Oh Honey, and The Fray.