P2Blog

Beyoncé, Brand Activations, and More Beyoncé at Coachella 2018

Posted by Samantha Stallard on April 25, 2018

Coachella 2018 proved, yet again, that this is Beyoncé's world and we're just living in it. Queen B made history this year for being the first black woman to ever headline the music and arts festival in the desert of Indio, CA. Coachella's origins date back to a 1993 Pearl Jam show at the Empire Polo Club - a form of boycott against Ticketmaster's dominance over venues in the early 1990s. The concert validated the site's viability for hosting large events, leading to the inaugural Coachella Festival over the course of two days in October 1999 - just three months after the disastrous Woodstock '99

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Topics: festivals, music festivals, brand experiences

AI, Inclusion, and The Best Brand Experiences from SXSW 2018

Posted by Samantha Stallard on March 21, 2018

The annual conference in Austin, TX is infamous for its over-the-top parties, brand marketing activations, packed lecture halls, and enough breakfast tacos to make you physically ill - a fact our team continues to test year after year. While always an inspiring and innovative event of the brightest minds in tech, marketing, design, film, comedy, style, and music, this year, like last, had clear political undertones. In 2017, it was all about vowing allegiance to social issues, while this year tackled major issues like cybersecurity, the #MeToo movement, healthcare, surveillance, diversity in the workplace, artificial intelligence (AI), and the responsibility social platforms have to place checks on their power while reflecting on the changing tech landscape.

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Topics: news, festivals, experiences, brand experiences

Sundance Film Festival's Evolution: From Boy's Club to Celebration of Empowerment

Posted by Samantha Stallard on January 31, 2018

The 2018 Sundance Film Festival in Park City, UT was action-packed with screenings, political marches, and below freezing temperatures. Delivering on the spirit of founder Robert Redford’s mission to celebrate creativity, Sundance brings independent films to life. But, gone are the days in which Harvey Weinstein roamed the mountains, bringing with him male-centric films like “Sex, Lies and Videotape” and “Reservoir Dogs” to theaters, with a greater focus on parties, sponsorships, and Paris Hilton-sightings than film making. 

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Topics: news, festivals, marketing news

Mind, Body, Brand: The Rise of the Wellness Movement

Posted by Samantha Stallard on July 19, 2017

Okay, that's it, we're officially oversaturated. There are too many options, invitations, channels, apps, connections, newsfeeds, and devices. We're tired. We're hungry. We just want to go to bed. Brands have spent billions (and earned billions) cashing in on FOMO (fear of missing out, but you already knew that) by sponsoring blowout parties, activations, and experiences. And while consumers will never stop buying festival tickets, staying up late, and Snapchatting everything in their wake, they care about health, wellness, and peace more than ever.

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Topics: pop culture, festivals, experiences

The Pop2Life Project Manager Guide to Summer Music Festivals

Posted by Samantha Stallard on June 12, 2017

Whether a one-day headliner or dozens of artists spread out over multiple weekends, music festivals have blown up in the last decade as fans crave bigger and better IRL experiences. Festivals offer more than a 12 song set and an encore, there's also shopping, food, drinks, activites, and high quality music experiences -- both onsite and off, making it big business for promotors, record companies, artists, brands, and most importantly, the fans.

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Topics: music, festivals, music festivals

Live from Austin: Politics, Tech, and Brand Activations at SXSW 2017

Posted by Samantha Stallard on March 22, 2017

The annual conference in Austin, TX is infamous for its over-the-top parties, brand marketing activations, packed lecture halls, and enough BBQ to make you sick - a fact the Pop2Life team continues to test year after year. While always an inspiring and innovative event of the brightest minds in tech, marketing, design, film, comedy, style, and music, this year had a clear political undertone - as CEOs, big brands, and stars vowed allegiance to social issues.

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Topics: pop culture, festivals, pop2life events, technology

2016's Best Experiential Activations

Posted by Samantha Stallard on December 7, 2016

2016 is fading away fast. It was an exciting and interesting year for the experiential marketing industry, as more brands embraced the power of live events and seasoned veterans refined their approaches beyond paying a big check to sponsor a festival, with a focus on smaller, more focused and personalized experiences.

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Topics: festivals, events, go beyond, experiences, technology

Why Brands Need to Keep VidCon on Their Radar

Posted by Samantha Stallard on July 27, 2016

In the last decade, online video sharing sites like YouTube and Vimeo have evolved from user-generated content libraries into talent agencies. The careers of entertainment superstars such as Justin Bieber, Tyler Oakley, Carly Rae Jepsen, Grace Helbig, Cody Simpson, Michelle Phan, and Jenna Marbles began online. As their singing, stand up, and makeup tutorial posts drew millions of views, loyal and hungry fans came with it - eager to consume more content and skyrocket them to stardom without the assistance of publicists, agents, or PR teams.

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Topics: experiential marketing, festivals, events, experiences, influencer marketing

The Lodge That Experiential Marketing Built

Posted by Evan Bryson on June 29, 2016

Pop2Life, as an experiential marketing agency, is built upon the idea of creating meaningful, bold, and emotional connections between the brand and the fan. Similarly, the music industry was built upon the idea of creating an emotionally-driven connection between the performer and the fan.

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Topics: music, festivals, pop2life events, go beyond

The 11 Coolest Things That Happened at The HGTV Lodge

Posted by Samantha Stallard on June 15, 2016

The Pop2Life team just wrapped up a full week in Nashville, TN for CMA Fest. We laughed, we cried, we built a lodge. Every year, the Lodge is one of the biggest, baddest activations we produce - comprised of months of planning, permits, artist signings, radio sweepstakes, social prep, and surprise additions. If you missed it, check out our list of the 11 coolest things that happened at the HGTV Lodge. 

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Topics: music, festivals, clients, events

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