P2Blog

The 3 Most Inspiring Moment's from Teen Vogue Summit: #TurnUp

Posted by Samantha Stallard on June 6, 2018

The Teen Vogue Summit: #TurnUp drew more than 600 young activists to The New School in NYC this past weekend for inspiring keynotes, workshops and action opportunities. So much happened during the three-day event: Emma González and Rowan Blanchard discussed the challenges of activism; Teen Vogue gun control cover stars reunited to discuss their plans for what's next; 11-year-old activist Naomi Wadler told Roseanne Barr "Bye, Felicia"; Amandla Stenberg and Common discussed activism and their new film, The Hate U Give; Cynthia Nixon talked legalizing marijuana in a "Teen Vogue (Side) Take"; and Al Gore told teens who are eligible to vote but don't "to just shut up."

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Topics: events, go beyond, news

The New Frontier of Brand Exposure: Q&A with Condé Nast's SVP of Licensing

Posted by Samantha Stallard on May 9, 2018

Condé Nast can no longer be defined as a magazine publisher. With Condé Nast Entertainment, full-service agency 23 Stories, digital-only publications including Clever, them, and Epicurious, and the investments that have been poured into social and creative capabilities, it's now a media empire. These diverse offerings have turned this "magazine publisher" into an attractive partner for product manufacturers and licensing opportunities. 

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Topics: brand experiences, creativity, go beyond

The 10 Golden Rules of Experiential Marketing

Posted by Samantha Stallard on April 18, 2018

Last week, 23 Stories' VP of experiential, Erica Boeke, and Refinery 29/29Rooms' director of experiential, Albie Hueston combined forces at the 35th annual IEG Sponsorship Conference in Chicago, IL. The two experiential masterminds co-presented the session, "Adding Value for Brands through Authentic Experiences and Events," which included 10 Golden Rules of Experiential Marketing. Check out some highlights from their presentation below:

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Topics: brand experiences, marketing news, events, go beyond

Less is More: Why Consumers Want Fewer Brand Choices

Posted by Samantha Stallard on April 11, 2018

Consumers have more choices than ever. A recent Google search for "coconut oil" brought up 14 different brands on the first page alone. With seemingly endless options on everything from cooking oils to summer music festivals, brand loyalty is diminishing. In response, brands have been forced to amp up their messaging, customer interactions, and transparency in order to maintain the business of increasingly distracted and disloyal consumers.

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Topics: marketing trends, marketing news, go beyond

Consumer Demographics Have Changed, Has Your Brand?

Posted by Samantha Stallard on April 4, 2018

American demographics are rapidly changing. And, unfortunately for marketers, those changes come with an increased difficulty in defining target audiences and advertising to them accordingly. As if that wasn't enough, the majority of consumers have changed the way they interact with brands through an increased awareness and aversion to traditional advertising. In short, brands are targeting the wrong consumers — and consumers are prepared to scroll past the advertisements that actually reach them.

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Topics: marketing trends, go beyond, experiential marketing

Experiential is a Movement Not a Trend: Q&A with Bernstein & Andriulli

Posted by Samantha Stallard on March 14, 2018

Event attendees rarely think about the work that goes into its creation – the countless hours of planning, negotiating, and problem solving. And, as creators, we don’t want them to. We want them to walk into a world that seemingly appeared overnight, in which every detail, from the entertainment to the wine glasses, works together in harmony.

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Topics: experiential marketing, go beyond, interview, marketing news

15 Travel Hacks From Our Event Concierge Services Team

Posted by Samantha Stallard on November 22, 2017

Updated! As we look back on 2017 -- the events we've produced, the partners we've worked with, and the content we've created, we're highlighting our most loved experiences from the last year. Our blog readers favored our travel content, with our Event Concierge Services team tips and tricks getting the most viral hits of any other topic. Check out an updated version of our travel blog, with three new tips (!) below.

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Topics: event concierge services, go beyond, experiences

One Year After the Election, Brands Remain Politically-Charged

Posted by Samantha Stallard on November 8, 2017

Today marks the one year anniversary of Donald Trump winning the presidency of the United States. The 2016 election was the most heated, emotional, chaotic, and nontraditional campaign in the history of our country. Everyone got in on the action cable news outlets didn't hold back on unleashing polarizing political commentators and even usually-neutral CNN was forced to take a side. There was a line divided down the middle of our country and you were either going to "make America great again" or announce yourself to the world as a "nasty woman."

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Topics: go beyond, news, marketing news

Creating a Life of Creativity: Q&A with Condé Nast's Erica Boeke

Posted by Samantha Stallard on October 18, 2017

When Pop2Life was acquired in March, Erica Boeke was one of the first names buzzing around our office in NYC's Flatiron neighborhood. As 23 Stories' VP of Strategy and Experiences, Erica was an integral part of finding and hiring our agency, bringing us downtown to One World Trade Center and into the fast-paced world of Condé Nast. Her high-energy, intuition, and creative connection with our CEO, Eric Murphy ("We planned that," he said, when Eric and Erica were introduced together during our acquisition announcement) matched the energy of Pop2Life perfectly.

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Topics: go beyond, interview, brand experiences

What Attending Inbound Taught Me About Event Strategy

Posted by Samantha Stallard on October 4, 2017
 
Last week I attended the holy grail of digital marketing experiences - HubSpot’s annual Inbound user conference at the Boston Convention Center in, you guessed it, Boston, Massachusetts. 21,000 people from 100 countries gathered in Beantown to bond over our shared digital marketing and CRM platform, network and establish new business relationships, hear from incredible speakers from a variety of creative industries, attend 250 breakout sessions, and drink 5,000 gallons of coffee.
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Topics: brand experiences, go beyond, marketing news

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