The Austin, TX based festival, South by Southwest (referred to as SXSW or simply South by for those in the know), is an experiential, and experimental, marketing opportunity for the world's boldest brands. With 72,000 registrants and artists in attendance, SXSW is one of the most effective channels for promoting your business to professionals connected in the interactive, film, and music industries. SXSW's 100+ sessions, parties, screenings, and keynotes are all centered around one, simple message - the most unexpected discoveries happen when diverse topics and people come together.
We’ve already detailed the importance of sending your event attendees a post-event email. Branded events are designed to promote positive feelings among your consumers and maintain those feelings, along with loyalty, long after the event has ended. With a clear focus on maintaining and nurturing that positivity, follow-up emails exist as an opportunity for attendees to share their opinions and feel valued by your brand.
Hey event marketers, when you're deep in the planning and promotion stage of your brand's upcoming experience, how do you advertise it to the world? If it's a stunt, you post vague location announcements and invite press. If it's a festival, you get the word out early, creating a ticketing microsite and a unique social media presence. If it's an annual experience, you build off of the previous year's momentum.
Banks and financial institutions have, traditionally, been cold, brick fortresses without much character or personality. This stoic professionalism is intentionally designed to make clients, and their money, feel safe. While it accomplishes that, it certainly doesn't make them feel all warm and fuzzy inside - though the free lollipops help. You can keep those on the counter, guys...
We've detailed how to book hotels and flights like a pro, but when you've spent your career managing other people's travel as well as traveling back and forth to events like our event concierge team has, you learn a thing or two. So, we've got one last insider's list from the Pop2Life experts! Check out 12 travel hacks for every step in the process - from packing for your trip to getting freebies while you're away!
Exhale. Congratulate yourself. Open that second bottle of wine because your event is over. But, don't get too comfortable because the work is not done... yet. The good news, everything you do from this point on to wrap up your event will only help - running social analytics reports, recapping with partners and vendors, calculating ROI, and sending post event follow-ups to attendees.
Experiential campaigns used to be a race among brands to see who could fill the largest arena and give away the most free samples - it was quantity over quality and the results reflected their imperfect goals. 2017 will bring positive changes to the experiential marketing industry, with a newfound focus on the individual experience rather than mass appeal. Check out the following four trends that are going to be everywhere this year:
2016 was our agency's biggest and baddest year yet. We kicked it all off at The Sundance Film Festival in January with SundanceTV, hopped to San Francisco for the Super Bowl with NFL Style, came home to NYC for a minute to bring The Sports Illustrated Swimsuit Edition to the masses and surprise the west side with a giant bong, shot down to Austin for breakfast tacos and Comedy Central's @Midnight Live at SXSW, skipped over to Nashville to build HGTV a lodge, overnighted to VidCon with DreamWork's Trolls' giant rainbow box, introduced you all to our friends from South Park at Comic-Con, jumped around the east coast with BET's Summer Fan Front, and opened the skies in LA for this season's emotional Walking Dead premiere.
Pop2Life, in partnership with Macerich and HGTV, has revolutionized the traditional Santa photo and visit for millions of families during the holiday season. What once was a simple (using that word lightly- people simply got tired of waiting) concept of waiting in long, agonizing lines to simply take a photo with Santa has turned into so much more-- we've created a fully immersive, and more importantly fun, experience.
2016 is fading away fast. It was an exciting and interesting year for the experiential marketing industry, as more brands embraced the power of live events and seasoned veterans refined their approaches beyond paying a big check to sponsor a festival, with a focus on smaller, more focused and personalized experiences.