The reason experiential marketers produce branded events is to establish an emotional connection with their audience, earn their loyalty, and, ultimately make them feel special. Every last event attendee should feel like they were cordially invited to an exclusive VIP experience, even if they purchased tickets or the event was open to the public.
Why host one brand activation, when you can host three?
HGTV teamed up with the construction crew and tiny house aficionados at Tiny Heirloom to create the ultimate tailgating experience - inside a tiny house. Traveling to three college tailgates (Florida State University, University of South Carolina, and University of Tennessee), HGTV Tiny Tailgate transformed a 225 square-foot tiny house into a tricked out entertainment center.
Supposed media experts have been shouting, "radio is dying!" for more than 30 years now. If it's been dying for decades, shouldn't it be dead already? Newsflash, today's top artists still value radio airplay as an important metric to determine a single's success and marketers earn millions of ad impressions on a national scale. Radio matters in the entertainment industry - and to the brands looking to harness it's power and reach.
Some days you come into the office and work at your desk for eight hours, and other days you ride a double decker bus filled with 39 Yetis, while Taylor Swift’s Wildest Dreams blasts in the background -- it’s simply part of the job. When our lovely friends over at Scripps Networks came to us to inquire about a potential promotion for their Travel Channel series Expedition Unknown: Hunt for the Yeti, we were ecstatic. We knew that it needed to be big, it needed to be badass, and we finally had an excuse to outfit a multitude of brand ambassadors in Yeti costumes to roam free around New York City.
Thirteen years ago when Pop2Life was born, experiential marketing was merely a blip on the radar for most brands, aside from a few that were very early in the game, but we bet on it in a big way, and today it’s pretty much part of everyone’s marketing strategy. [Pat on the back for us!] Brands realized that merely writing a big check to have their logo slapped on an event is not nearly as valuable as writing a big check to create an experience of their own that they can control 100 percent. But, it’s time to take it one step further.
Originally published on Event Marketer on October 12, 2016 by Rachel Kirkpatrick. Check out the article on country music events in its entirety here!
It can be indie, it can be gritty, it can be rock and pop. It’s on primetime à la the CMA Music Festival’s annual “Country’s Night to Rock” (called the most social show of the year by Forbes in 2014). And thanks to Blake Shelton, the country music genre has earned mainstream influence on NBC’s hit singing competition, “The Voice.”
Like any successful business model, the event world is constantly evolving. In the 1980s, the phrase "event industry" meant weddings and bar mitzvahs - imagine how many millions of dollars were spent on tulle and hairspray alone. In the 1990s, it was all about trade shows and corporate events. Instead of a sad continental breakfast spread in a hotel ballroom, trade shows became multi-day, multi-location destinations, complete with high profile speakers and even a concert or two.
When you're throwing a killer event for your executives, VIPs, or contest winners, organization should be your number one priority. Originally published on BizBash on June 28, 2016. Click here to check it out!
Most event planners still use spreadsheets as their “guest management tool.” But this old-fashioned way of doing things is painful and anything but “dynamic.” Enter Ribyt, a new dynamic guest management tool that can manage complex guest logistics in about half the time it takes using spreadsheets.
The events world is anything but one-size-fits-all. While event planners deal with venues, vendors, production, catering, contracts, logistics, decor, and a never-ending stream of changes, it's tough to focus on each individual guest experience. This is especially challenging for events that include different types or levels of guests and events that require travel management (such as the iHeartRadio Music Festival). Moreover, we live in a world where everything is on demand, customized, and personalized. People's expectations are higher than ever and getting a “V.I.P.” experience is no longer the exception, it's the expectation.