P2Blog

Is See-Now-Buy-Now Already Over? And Other Thoughts from NYFW 2017

Posted by Samantha Stallard on September 20, 2017

New York Fashion week wrapped up on Wednesday — and this year was disrupted by some significant changes that rocked the long-running experience's status quo. Firstly, many designers, including Rodarte, Proenza Schouler, Altuzarra, and Thom Browne, chose to skip the New York event altogether, instead focusing on preparation for Paris Fashion Week in February 2018. Of those who did show this year, many skipped the traditional tents of Bryant Park. Alexander Wang took his Wang Fest collection to the literal streets of Soho and Bushwick and Ralph Lauren showed 46 miles outside of the city at his home in Bedford, NY.

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Topics: experiences, go beyond, marketing news

Why New Yorkers Desperately Need Broadway in Bryant Park

Posted by Samantha Stallard on August 2, 2017

For the 17th summer in a row, iHeartMedia's 106.7 LITE FM is hosting 'Broadway in Bryant Park' every Thursday from July 6-August 10. The free, first-come, first-serve shows run from 12:30-1:30pm, making it the perfect afternoon lunch break for anyone near the park's entrance at 6th Ave between 40th and 42nd Sts. Fans are invited to bring their sad desk lunches or explore the park's food stands like Wafels & Dinges and Le Pain Quotidien.

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Topics: clients, experiences, go beyond, music

Experiential Activation Mistakes You Don't Even Know You're Making

Posted by Samantha Stallard on July 12, 2017

Branded, experiential activations aren't within the realm of traditional event marketing - a pop-up museum, street stunt, or immersive design experience aren't produced the same way as sampling events or sponsored industry parties. They require more strategy, creativity, planning, and preparation for the unknown. Whether your brand experience is an intimate concert in which 20 lucky fans enter a social sweepstakes to attend a once-in-a-lifetime performance or a guerrilla-style space takeover with zero marketing and promotion, attendee experience is everything.

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Topics: experiential marketing, go beyond, experiences

Gen Z Wants Brands to Be Their Sidekick, Not Their Superhero

Posted by Samantha Stallard on July 5, 2017

Fresh off of the hormone-fueled teen wonderland that is VidCon, the uniqueness of Gen Z has never been more apparent. At the annual digital content gathering, teens and preteens were glued to their smartphones - uploading, posting, sharing, tweeting, 'gramming, and snapping all of their adventures around the convention center as well as meeting "friends" they've made online for the very first time in person.

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Topics: experiential marketing, go beyond, technology

The Best SXSW Brand Activations

Posted by Gabriella Prieto on March 8, 2017

The Austin, TX based festival, South by Southwest (referred to as SXSW or simply South by for those in the know), is an experiential, and experimental, marketing opportunity for the world's boldest brands. With 72,000 registrants and artists in attendance, SXSW is one of the most effective channels for promoting your business to professionals connected in the interactive, film, and music industries. SXSW's 100+ sessions, parties, screenings, and keynotes are all centered around one, simple message - the most unexpected discoveries happen when diverse topics and people come together. 

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Topics: brand experiences, experiences, experiential marketing, stunts, go beyond

6 Questions to Ask in Every Post-Event Survey

Posted by Samantha Stallard on March 6, 2017

We’ve already detailed the importance of sending your event attendees a post-event email. Branded events are designed to promote positive feelings among your consumers and maintain those feelings, along with loyalty, long after the event has ended. With a clear focus on maintaining and nurturing that positivity, follow-up emails exist as an opportunity for attendees to share their opinions and feel valued by your brand.

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Topics: experiential marketing, go beyond, events

5 SEO Strategies for Your Next Brand Event

Posted by Samantha Stallard on March 1, 2017

Hey event marketers, when you're deep in the planning and promotion stage of your brand's upcoming experience, how do you advertise it to the world? If it's a stunt, you post vague location announcements and invite press. If it's a festival, you get the word out early, creating a ticketing microsite and a unique social media presence. If it's an annual experience, you build off of the previous year's momentum.

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Topics: events, go beyond, technology, brand experiences

Adapting Brand Experience Marketing for the Financial Industry

Posted by Samantha Stallard on February 27, 2017

Banks and financial institutions have, traditionally, been cold, brick fortresses without much character or personality. This stoic professionalism is intentionally designed to make clients, and their money, feel safe. While it accomplishes that, it certainly doesn't make them feel all warm and fuzzy inside - though the free lollipops help. You can keep those on the counter, guys...

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Topics: brand experiences, experiential marketing, go beyond

12 Travel Hacks From Our Event Concierge Team

Posted by Samantha Stallard on February 22, 2017

We've detailed how to book hotels and flights like a pro, but when you've spent your career managing other people's travel as well as traveling back and forth to events like our event concierge team has, you learn a thing or two. So, we've got one last insider's list from the Pop2Life experts! Check out 12 travel hacks for every step in the process - from packing for your trip to getting freebies while you're away! 

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Topics: destination marketing, go beyond, event conceirge

Thank You For Coming: The Importance of Post-Event Follow Ups

Posted by Samantha Stallard on January 25, 2017

Exhale. Congratulate yourself. Open that second bottle of wine because your event is over. But, don't get too comfortable because the work is not done... yet. The good news, everything you do from this point on to wrap up your event will only help - running social analytics reports, recapping with partners and vendors, calculating ROI, and sending post event follow-ups to attendees.

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Topics: experiential marketing, go beyond, events

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