New York Fashion week wrapped up on Wednesday — and this year was disrupted by some significant changes that rocked the long-running experience's status quo. Firstly, many designers, including Rodarte, Proenza Schouler, Altuzarra, and Thom Browne, chose to skip the New York event altogether, instead focusing on preparation for Paris Fashion Week in February 2018. Of those who did show this year, many skipped the traditional tents of Bryant Park. Alexander Wang took his Wang Fest collection to the literal streets of Soho and Bushwick and Ralph Lauren showed 46 miles outside of the city at his home in Bedford, NY.
For the 17th summer in a row, iHeartMedia's 106.7 LITE FM is hosting 'Broadway in Bryant Park' every Thursday from July 6-August 10. The free, first-come, first-serve shows run from 12:30-1:30pm, making it the perfect afternoon lunch break for anyone near the park's entrance at 6th Ave between 40th and 42nd Sts. Fans are invited to bring their sad desk lunches or explore the park's food stands like Wafels & Dinges and Le Pain Quotidien.
Branded, experiential activations aren't within the realm of traditional event marketing - a pop-up museum, street stunt, or immersive design experience aren't produced the same way as sampling events or sponsored industry parties. They require more strategy, creativity, planning, and preparation for the unknown. Whether your brand experience is an intimate concert in which 20 lucky fans enter a social sweepstakes to attend a once-in-a-lifetime performance or a guerrilla-style space takeover with zero marketing and promotion, attendee experience is everything.
Fresh off of the hormone-fueled teen wonderland that is VidCon, the uniqueness of Gen Z has never been more apparent. At the annual digital content gathering, teens and preteens were glued to their smartphones - uploading, posting, sharing, tweeting, 'gramming, and snapping all of their adventures around the convention center as well as meeting "friends" they've made online for the very first time in person.
The Austin, TX based festival, South by Southwest (referred to as SXSW or simply South by for those in the know), is an experiential, and experimental, marketing opportunity for the world's boldest brands. With 72,000 registrants and artists in attendance, SXSW is one of the most effective channels for promoting your business to professionals connected in the interactive, film, and music industries. SXSW's 100+ sessions, parties, screenings, and keynotes are all centered around one, simple message - the most unexpected discoveries happen when diverse topics and people come together.
We’ve already detailed the importance of sending your event attendees a post-event email. Branded events are designed to promote positive feelings among your consumers and maintain those feelings, along with loyalty, long after the event has ended. With a clear focus on maintaining and nurturing that positivity, follow-up emails exist as an opportunity for attendees to share their opinions and feel valued by your brand.
Hey event marketers, when you're deep in the planning and promotion stage of your brand's upcoming experience, how do you advertise it to the world? If it's a stunt, you post vague location announcements and invite press. If it's a festival, you get the word out early, creating a ticketing microsite and a unique social media presence. If it's an annual experience, you build off of the previous year's momentum.
Banks and financial institutions have, traditionally, been cold, brick fortresses without much character or personality. This stoic professionalism is intentionally designed to make clients, and their money, feel safe. While it accomplishes that, it certainly doesn't make them feel all warm and fuzzy inside - though the free lollipops help. You can keep those on the counter, guys...
We've detailed how to book hotels and flights like a pro, but when you've spent your career managing other people's travel as well as traveling back and forth to events like our event concierge team has, you learn a thing or two. So, we've got one last insider's list from the Pop2Life experts! Check out 12 travel hacks for every step in the process - from packing for your trip to getting freebies while you're away!
Exhale. Congratulate yourself. Open that second bottle of wine because your event is over. But, don't get too comfortable because the work is not done... yet. The good news, everything you do from this point on to wrap up your event will only help - running social analytics reports, recapping with partners and vendors, calculating ROI, and sending post event follow-ups to attendees.