P2Blog

The Lasting Experience of Music: Q&A with Emo Night Brooklyn

Posted by Samantha Stallard on August 16, 2018

Today's pop culture is rooted in remakes, reboots, and comebacks. From entertainment (Jurassic World, Fuller House, and Queer Eye) to fashion (Tommy Hilfiger, dad sneakers, and fanny packs) it seems that everything old is new again. Nowhere is the cyclical nature of trends more evident than in music. As hip hop continues to dominate the charts, old school icons Cher, Robyn, and Janet Jackson still get airtime with each long overdue release. However, for 500 fans cruising along New York’s Hudson River, it's all about emo.

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Topics: interview, experiences, pop culture, events

Experiential is a Movement Not a Trend: Q&A with Bernstein & Andriulli

Posted by Samantha Stallard on March 14, 2018

Event attendees rarely think about the work that goes into its creation – the countless hours of planning, negotiating, and problem solving. And, as creators, we don’t want them to. We want them to walk into a world that seemingly appeared overnight, in which every detail, from the entertainment to the wine glasses, works together in harmony.

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Topics: experiential marketing, go beyond, interview, marketing news

Just Play the Hits: Q&A with Pop2Life's Director of Music Initiatives

Posted by Samantha Stallard on November 14, 2017

Nothing is quite as personal as music. A familiar song has the power to elicit an emotional reaction and transport its listener to another place and time. Music is almost an emotion in itself an incomprehensible force capable of defying our differences and drawing people together. For brands, music holds power. The power to unite their fans together and create a sense of community. The power to evoke a nostalgia. The power to establish trust. And the power to build consumer loyalty. But, only when it's implemented authentically.

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Topics: experiences, music, interview

Creating a Life of Creativity: Q&A with Condé Nast's Erica Boeke

Posted by Samantha Stallard on October 18, 2017

When Pop2Life was acquired in March, Erica Boeke was one of the first names buzzing around our office in NYC's Flatiron neighborhood. As 23 Stories' VP of Strategy and Experiences, Erica was an integral part of finding and hiring our agency, bringing us downtown to One World Trade Center and into the fast-paced world of Condé Nast. Her high-energy, intuition, and creative connection with our CEO, Eric Murphy ("We planned that," he said, when Eric and Erica were introduced together during our acquisition announcement) matched the energy of Pop2Life perfectly.

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Topics: go beyond, interview, brand experiences

Dissecting the Art of Technology with Future Colossal's CEO

Posted by Samantha Stallard on August 23, 2017

Pop2Life partner, Future Colossal, is extreme. Extremely creative, extremely passionate, extremely artistic, and extremely innovative. They're the kind of team that can listen to a description of a never-been-done-before, seemingly impossible, out there idea and respond with, "Yeah, we can do that." From digitally altering every car on a busy Manhattan street to creating artificially intelligent, interactive window displays, their team of designers, technologists, hardware fabricators, and coders has literally invented the technology needed to pull off a project when it didn't already exist.

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Topics: interview, partners, event production

A Hashtag Is Not a Marketing Strategy: How TINT is Shaking Up Social

Posted by Samantha Stallard on June 21, 2017

Describing your brand as "socially savvy" means nothing anymore. Every brand is tweeting, 'gramming, and Snapchatting, but is it working? Is a heavy social presence capturing consumers' attention and creating an increase in profit? Or are we all so numb to branded content that we've learned to ignore it on billboards, TV ads, and pre-roll before this?

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Topics: brand experiences, interview, technology, partners

How Angel City Designs is Entertaining the Event Industry

Posted by Samantha Stallard on October 5, 2016

We've said it before and we'll say it again, Pop2Life loves our partners. We've worked with the team at Angel City Designs for years and share a roster of clients including HGTV (couldn't execute the Lodge without them), NBC, Atlantis, and SyFy. From an event's first brainstorm session to set strike, Angel City has provided innovative design solutions and technology, bringing each experience to life.

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Topics: events, partners, interview, marketing trends

Seeing is Believing: Spotlight on the P2L Design Team

Posted by Evan Bryson on August 24, 2016
The success of any experiential marketing activation rests on the shoulders of a strong design - every piece of architecture was once a drawing, every sign was once a rendering, every experience was once just an idea. Each piece of the experiential puzzle is carefully considered (because it's obvious when it hasn't been).
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Topics: interview, creativity, technology, experiences, pop2life team

Feelin' Foxy: FoxTales Breaks Down the Event Tech Industry

Posted by Samantha Stallard on August 10, 2016

At Pop2Life we don’t have clients or vendors - we have partners. Every killer activation we produce comes to life through the blood, sweat, and tears of those partnerships. So, when the CEO of FoxTales, Josh Hubberman, who launched the interactive experience company with his partner Scott Kircher in 2011, told me his mantra is “to just do cool shit with cool partners,” it was a match made in experiential marketing heaven.

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Topics: partners, interview, Insider, experiential marketing, technology

What Does An Experiential Marketing Agency Do Anyway?

Posted by Mackenzie Zellner on June 22, 2016

I chose to pursue an internship at Pop2Life, obviously, because I feel this company has something special in how they go about the work they do, but it was their use of experiential marketing that initially drew me in.

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Topics: go beyond, interview, experiences, experiential marketing, pop2life team

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