Pop2Life's Predictions for Comic-Con 2018

Posted by Samantha Stallard on July 18, 2018

Get ready, San Diego Comic-Con 2018 is days away. Time to dry clean your cosplay outfits, binge the last season of Breaking Bad in preparation for the highly anticipated reunion, and make sure your smartphone has plenty of juice to capture every moment you're about to experience. This is the big dance in the world of experiential marketing - brands will be out in full force vying for attendees attention, praise, trust, and purchases. On the other end, attendees expect to be dazzled, delighted, shocked, and surprised. 

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Topics: festivals, brand experiences, partners, marketing news

8 Women's Empowerment Events For Your Next Brand Sponsorship

Posted by Samantha Stallard on May 16, 2018
After the massive, worldwide turnout in support of the Women's March, the first Women's Convention in Detroit last October, Time's Up's takeover of award season, and social media's #MeToo movement, women's voices only continue to grow stronger. Live events, such as marches, speaking engagements, and rallies have allowed seemingly disenfranchised groups to meet in person, share their stories, and foster a movement.  Forward-thinking brands need to make women's empowerment a top priority in 2018 .
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Topics: brand experiences, marketing news, experiential marketing, brand sponsorships

The 10 Golden Rules of Experiential Marketing

Posted by Samantha Stallard on April 18, 2018

Last week, 23 Stories' VP of experiential, Erica Boeke, and Refinery 29/29Rooms' director of experiential, Albie Hueston combined forces at the 35th annual IEG Sponsorship Conference in Chicago, IL. The two experiential masterminds co-presented the session, "Adding Value for Brands through Authentic Experiences and Events," which included 10 Golden Rules of Experiential Marketing. Check out some highlights from their presentation below:

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Topics: brand experiences, marketing news, events, go beyond

Less is More: Why Consumers Want Fewer Brand Choices

Posted by Samantha Stallard on April 11, 2018

Consumers have more choices than ever. A recent Google search for "coconut oil" brought up 14 different brands on the first page alone. With seemingly endless options on everything from cooking oils to summer music festivals, brand loyalty is diminishing. In response, brands have been forced to amp up their messaging, customer interactions, and transparency in order to maintain the business of increasingly distracted and disloyal consumers.

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Topics: marketing trends, marketing news, go beyond

Experiential is a Movement Not a Trend: Q&A with Bernstein & Andriulli

Posted by Samantha Stallard on March 14, 2018

Event attendees rarely think about the work that goes into its creation – the countless hours of planning, negotiating, and problem solving. And, as creators, we don’t want them to. We want them to walk into a world that seemingly appeared overnight, in which every detail, from the entertainment to the wine glasses, works together in harmony.

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Topics: experiential marketing, go beyond, interview, marketing news

Sundance Film Festival's Evolution: From Boy's Club to Celebration of Empowerment

Posted by Samantha Stallard on January 31, 2018

The 2018 Sundance Film Festival in Park City, UT was action-packed with screenings, political marches, and below freezing temperatures. Delivering on the spirit of founder Robert Redford’s mission to celebrate creativity, Sundance brings independent films to life. But, gone are the days in which Harvey Weinstein roamed the mountains, bringing with him male-centric films like “Sex, Lies and Videotape” and “Reservoir Dogs” to theaters, with a greater focus on parties, sponsorships, and Paris Hilton-sightings than film making. 

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Topics: marketing news, news, festivals

How Instagram Stories Beat Snapchat At Its Own Game

Posted by Samantha Stallard on January 17, 2018

In August 2016, Instagram launched Stories -- a seemingly blatant copycat of Snapchat. Social media professionals and amateur enthusiasts worldwide scoffed at the play and mocked the knockoff filters (the infamous flower crown served as the public's first victim). Even with skepticism and cynicism, Instagram users tried it out. Then, just a year after its initial launch, Instagram Stories surpassed Snapchat's daily usage numbers. How did a photo sharing platform takeover the content world so quickly?

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Topics: technology, news, marketing news, influencer marketing

Ribyt is Now Concierge.com

Posted by Samantha Stallard on January 9, 2018

Pop2Life's sister software, Ribyt, is now concierge.com! The new Condé Nast offering was designed to deliver a much better guest experience for event attendees while saving event producers a significant amount of time, money and resources. Imagine impeccable attention to detail and accurate communication with every guest and every vendor -- without using spreadsheets -- and with the expertise of its Event Concierge Services team. Check out some of its capabilities here...

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Topics: event concierge services, marketing news, event production

18 Experiential Marketing Stats for 2018

Posted by Samantha Stallard on January 3, 2018

A brand ambassador shows a traveler the immersive, 10’ tall Echo Dot in Amazon Music's Terminal 5 activation space last month. The music streaming service took over JetBlue's terminal at JFK, allowing consumers to play with the technology, ask questions, and sign up IRL.

Experiential marketing was on everyone's radar in 2017. From the Super Bowl to Art Basel, Sundance to Cannes, brands across the globe invested more money than ever into crafting personalized, creative experiences for their consumers. Beyond establishing brand loyalty and evoking positive sentiment, custom experiences are huge financial wins for brands. Compared to traditional marketing channels, experiential campaigns offer incredible payoffs. History show, events make consumers significantly more likely to align themselves with your brand through purchases, tune-in, or alignment.

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Topics: experiences, marketing news, experiential marketing

Pop2Life's Top 5 Blogs of 2017

Posted by Samantha Stallard on December 20, 2017

We published 101 blog posts in 2017 - we interviewed co-workers; we interviewed partners; we recapped our concerts, screenings, stunts, festival-appearances, owned activations, and everything in between; we shared our experiential marketing wisdom; and we highlighted other agencies doing kick ass experiences.

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Topics: experiential marketing, pop2life events, marketing news

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