Black Friday 2017: The Record Shattering Retail Experience

Posted by Samantha Stallard on November 29, 2017

Black Friday is the ultimate consumer experience exception. Shoppers don't set 5am alarms, or worse, head straight to the mall from their Thanksgiving tables, for the great customer experience. Instead, they dress for comfort and speed, map out a plan of attack, and prepare for a fight if necessary. In a world where consumers crave personalized items, one-on-one experiences, and an Instagram-worthy shopping environment, the only retail experience expected on Black Friday is a hefty discount.

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Topics: events, marketing news, news

One Year After the Election, Brands Remain Politically-Charged

Posted by Samantha Stallard on November 8, 2017

Today marks the one year anniversary of Donald Trump winning the presidency of the United States. The 2016 election was the most heated, emotional, chaotic, and nontraditional campaign in the history of our country. Everyone got in on the action cable news outlets didn't hold back on unleashing polarizing political commentators and even usually-neutral CNN was forced to take a side. There was a line divided down the middle of our country and you were either going to "make America great again" or announce yourself to the world as a "nasty woman."

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Topics: go beyond, news, marketing news

What Attending Inbound Taught Me About Event Strategy

Posted by Samantha Stallard on October 4, 2017
Last week I attended the holy grail of digital marketing experiences - HubSpot’s annual Inbound user conference at the Boston Convention Center in, you guessed it, Boston, Massachusetts. 21,000 people from 100 countries gathered in Beantown to bond over our shared digital marketing and CRM platform, network and establish new business relationships, hear from incredible speakers from a variety of creative industries, attend 250 breakout sessions, and drink 5,000 gallons of coffee.
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Topics: brand experiences, go beyond, marketing news

Is See-Now-Buy-Now Already Over? And Other Thoughts from NYFW 2017

Posted by Samantha Stallard on September 20, 2017

New York Fashion week wrapped up on Wednesday — and this year was disrupted by some significant changes that rocked the long-running experience's status quo. Firstly, many designers, including Rodarte, Proenza Schouler, Altuzarra, and Thom Browne, chose to skip the New York event altogether, instead focusing on preparation for Paris Fashion Week in February 2018. Of those who did show this year, many skipped the traditional tents of Bryant Park. Alexander Wang took his Wang Fest collection to the literal streets of Soho and Bushwick and Ralph Lauren showed 46 miles outside of the city at his home in Bedford, NY.

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Topics: experiences, go beyond, marketing news

17 Experiential Marketing Stats for 2017

Posted by Samantha Stallard on January 23, 2017

While free is a number we can all get behind, we've got some bigger numbers marketers can use to support and grow their experiential budgets in 2017Beyond establishing brand loyalty, engaging consumers, and evoking positive sentiment, experiential marketing is a huge financial win for brands. Compared to traditional marketing channels, experiential campaigns offer incredible payoffs. History show, events make consumers significantly more likely to align themselves with your brand through purchases, tune-in, or alignment.

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Topics: experiences, marketing news, experiential marketing

Pop2Life's Top 5 Blogs of 2016

Posted by Samantha Stallard on December 26, 2016

We published 116 blog posts in 2016 - we interviewed co-workers; we interviewed partners; we recapped our concerts, screenings, stunts, festival-appearances, owned activations, and everything in between; we shared our experiential marketing wisdom; and we highlighted other agencies doing kick ass experiences.

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Topics: experiential marketing, pop2life events, marketing news

Milli Vanilli Has More Credibility Than Your Empty Impressions

Posted by Eric Murphy on May 25, 2016

People (brands) pay thousands (sometimes millions) of dollars to proudly display their logo at an event where they believe their audience (customers) will be. Brands even go as far as paying thousands (sometimes millions) for the naming rights to a venue, concert tour, sports arena, festival, whatever.

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Topics: music industry, marketing news, Eric Murphy, go beyond, experiences

Op-Ed Rebuttal: Why Experience Marketing Will Never Die

Posted by Eric Murphy on March 17, 2016

Here's an interview I did for Adweek in response to a popular article proclaiming experiential marketing is dead. It was originally published two years ago, but the message is still the same - experiential marketing is more valuable than ever...

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Topics: experiential marketing, marketing news, Eric Murphy, experiences

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