P2Blog

Less is More: Why Consumers Want Fewer Brand Choices

Posted by Samantha Stallard on April 11, 2018

Consumers have more choices than ever. A recent Google search for "coconut oil" brought up 14 different brands on the first page alone. With seemingly endless options on everything from cooking oils to summer music festivals, brand loyalty is diminishing. In response, brands have been forced to amp up their messaging, customer interactions, and transparency in order to maintain the business of increasingly distracted and disloyal consumers.

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Topics: marketing news, marketing trends, go beyond

Consumer Demographics Have Changed, Has Your Brand?

Posted by Samantha Stallard on April 4, 2018

American demographics are rapidly changing. And, unfortunately for marketers, those changes come with an increased difficulty in defining target audiences and advertising to them accordingly. As if that wasn't enough, the majority of consumers have changed the way they interact with brands through an increased awareness and aversion to traditional advertising. In short, brands are targeting the wrong consumers — and consumers are prepared to scroll past the advertisements that actually reach them.

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Topics: experiential marketing, marketing trends, go beyond

This Valentine's Day Consumers Are Experiencing More and Buying Less

Posted by Samantha Stallard on February 14, 2018

Mentions of Valentine's Day often come with a ubiquitous reference to gross consumerism. It's just a fake holiday created by the greeting card companies. It's designed to encourage superfluous spending on items no one needs. It's the worst night of the year to eat out! Flowers die! While this may have been true in decades past, experiential marketers have discovered an important shift in the way consumers spend their time and money every February 14.

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Topics: marketing trends, events, experiences

Get to Know: The History of RSVP

Posted by Samantha Stallard on December 27, 2017

Article originally published on the Ribyt blog - check it out here!

Répondez s’il vous plaît — Please reply. Tracking RSVPs and registrations in real time is one of our favorite features of the Ribyt platform’s most current technology; which got us thinking – how long have we been RSVPing? 

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Topics: marketing trends, experiences, ribyt

P2L Opinions: These Will Be The Hottest Event Trends in 2018

Posted by Samantha Stallard on December 14, 2017

Technology was a hot addition to events in 2017. Virtual reality was everywhere from Comic-Con to Coachella and consumers didn't even have to attend IRL (in real life -- you'll see that come up a lot in this post...) events in order to get in on the action. Tech gadgets from Google, Samsung, and Sony allowed brands to connect to fans on an experiential level without ever leaving their homes. Will VR reign supreme in 2018? Will the tech trend bubble burst and be replaced by old school activations? Check out nine opinions from Pop2Life's best and brightest employees across departments to find out what will be the hottest event trends in 2018.

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Topics: marketing trends, experiences, technology

Were Our 2017 Experiential Predictions Correct?

Posted by Samantha Stallard on December 6, 2017
In January of this year, we made some bold predictions on where we thought the experiential industry was headed. We envisioned a world with big budgets (hey, an agency can dream can't it?), crazy technology, and social media integration at every step. Were we right? Were we completely wrong? Should we just pack up and go home? Check out our original predictions, our thoughts on them now, and what we could have never seen coming...
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Topics: experiential marketing, marketing trends, brand experiences

7 Ways to Teach an Old Dog New (Experiential Marketing) Tricks

Posted by Samantha Stallard on October 25, 2017

Experiential marketing can be an intimidating endeavor. Marketers often struggle to receive executive support, especially in traditional industries with a longstanding focus on print, radio, and other mass marketing campaigns. Brainstorming, executing, and measuring the success of a branded event requires budget, resources, and bravery. Too many industries are terrified to take on the task because they're held back by an even bigger fear of failure and negative press.

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Topics: experiential marketing, marketing trends, brand experiences

Video Reigns Supreme Among Brands and Creators at VidCon 2017

Posted by Samantha Stallard on June 28, 2017

VidCon 2017 didn't disappoint -- 36,000 people attended the eighth annual "running of the teens" over the fest's four days of activities in Anaheim, CA. Brought to life by Vlogbrothers, Hank and John Green (yes, that John Green) wanted to provide Internet video lovers a place to meet each other IRL. The event has transformed into a melting pot of attendees. Internet-famous personalities walk the convention floor alongside their fans, vloggers, industry pros, and the unsuspecting talents that will go viral by this time next year. 

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Topics: pop culture, marketing trends, events, brand experiences

6 Reasons Your Social Media Contest Bombed (And How to Fix It)

Posted by Samantha Stallard on May 31, 2017

Social media contests are supposed to be a fun, easy, and inexpensive way for brands to interact with their consumers in the weeks leading up to an event. Their followers should be clamoring to enter the contest, eager to hear the results, and singing your praises across every corner of the Internet. Then why aren't they? Why does no one seem interested in free tickets to your event, backstage passes, VIP upgrades, and everything in between? Because poor execution leads to an unsuccessful contest.

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Topics: marketing trends, events, technology, brand experiences

Does Facebook Live Have Staying Power for Event Marketers?

Posted by Samantha Stallard on October 19, 2016

 

Facebook did not begin with marketers in mind. As The Social Network and the deposition of Mark Zuckerburg taught us, it began in a Harvard dorm room by  hacking into college databases to steal photos of female students, then allowing site visitors to rate their attractiveness. You've come a long way, baby... 
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Topics: marketing trends, go beyond, experiences, influencer marketing

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