The rise of brand-agnosticism has caused a serious shift in how brand marketers treat consumers. No longer can they be ignored or worse, aggressively spammed. The B2C sales cycle is getting longer and longer as consumers take the time to educate themselves on brand values and thoughtfully consider online reviews before making a purchase. The days of consumers aligning with a brand simply because they always have are dwindling.
As Bernstein & Andriulli's senior brand experience agent, Alma Lacour, so eloquently put it in our recent interview with her, "Experiential is a movement not a trend." Beyond establishing brand loyalty, engaging consumers, and evoking positive sentiment, experiential marketing is a huge financial win for brands. Compared to traditional marketing channels, experiential campaigns offer incredible payoffs.
Article originally published on our sister software's site, Concierge.com - check it out here!
Corporate partnerships or sponsorships are a beautiful thing when done well. They raise the brand equity of both partners and introduce an already-loyal audience to a new brand at a relevant time. They can also be a painful waste of time and resources when executed poorly. That’s why we’ve compiled best practices when it comes to corporate partnership for events.
Consumers have more choices than ever. A recent Google search for "coconut oil" brought up 14 different brands on the first page alone. With seemingly endless options on everything from cooking oils to summer music festivals, brand loyalty is diminishing. In response, brands have been forced to amp up their messaging, customer interactions, and transparency in order to maintain the business of increasingly distracted and disloyal consumers.
American demographics are rapidly changing. And, unfortunately for marketers, those changes come with an increased difficulty in defining target audiences and advertising to them accordingly. As if that wasn't enough, the majority of consumers have changed the way they interact with brands through an increased awareness and aversion to traditional advertising. In short, brands are targeting the wrong consumers — and consumers are prepared to scroll past the advertisements that actually reach them.
Mentions of Valentine's Day often come with a ubiquitous reference to gross consumerism. It's just a fake holiday created by the greeting card companies. It's designed to encourage superfluous spending on items no one needs. It's the worst night of the year to eat out! Flowers die! While this may have been true in decades past, experiential marketers have discovered an important shift in the way consumers spend their time and money every February 14.
Article originally published on the Ribyt blog - check it out here!
Répondez s’il vous plaît — Please reply. Tracking RSVPs and registrations in real time is one of our favorite features of the Ribyt platform’s most current technology; which got us thinking – how long have we been RSVPing?
Technology was a hot addition to events in 2017. Virtual reality was everywhere from Comic-Con to Coachella and consumers didn't even have to attend IRL (in real life -- you'll see that come up a lot in this post...) events in order to get in on the action. Tech gadgets from Google, Samsung, and Sony allowed brands to connect to fans on an experiential level without ever leaving their homes. Will VR reign supreme in 2018? Will the tech trend bubble burst and be replaced by old school activations? Check out nine opinions from Pop2Life's best and brightest employees across departments to find out what will be the hottest event trends in 2018.
Experiential marketing can be an intimidating endeavor. Marketers often struggle to receive executive support, especially in traditional industries with a longstanding focus on print, radio, and other mass marketing campaigns. Brainstorming, executing, and measuring the success of a branded event requires budget, resources, and bravery. Too many industries are terrified to take on the task because they're held back by an even bigger fear of failure and negative press.