The NCAA Tournament, otherwise known as March Madness, is three weeks of controlled chaos - complete with brackets, basketball, and brand activations. With 68 teams on the battlefield, four of which are eliminated even before the first round, the entire tournament is single-elimination and divided into four regions: the East, West, Midwest, and South. Winning the tournament requires six victories in a row, and, on April 3, North Carolina inched to victory with a 71-65 win over Gonzaga in Glendale, Ariz.
Nothing is quite as personal as music. A familiar song has the power to elicit an emotional reaction and transport its listener to another place and time. Music is almost an emotion in itself - an incomprehensible force capable of defying our differences and drawing people together. For brands, music holds power. The power to unite their fans together and create a sense of community. The power to evoke a nostalgia. The power to establish trust. And the power to build consumer loyalty.
Originally published on Event Marketer on October 12, 2016 by Rachel Kirkpatrick. Check out the article on country music events in its entirety here!
It can be indie, it can be gritty, it can be rock and pop. It’s on primetime à la the CMA Music Festival’s annual “Country’s Night to Rock” (called the most social show of the year by Forbes in 2014). And thanks to Blake Shelton, the country music genre has earned mainstream influence on NBC’s hit singing competition, “The Voice.”
Pop2Life, as an experiential marketing agency, is built upon the idea of creating meaningful, bold, and emotional connections between the brand and the fan. Similarly, the music industry was built upon the idea of creating an emotionally-driven connection between the performer and the fan.
The Pop2Life team just wrapped up a full week in Nashville, TN for CMA Fest. We laughed, we cried, we built a lodge. Every year, the Lodge is one of the biggest, baddest activations we produce - comprised of months of planning, permits, artist signings, radio sweepstakes, social prep, and surprise additions. If you missed it, check out our list of the 11 coolest things that happened at the HGTV Lodge.
Pop2Life is a cast of characters. We come from all over the world, debate *NSYNC vs. Backstreet Boys (JT4Ever), are insanely talented, and truly love what we do. As a group (though it’s more like a family) our experience at events and festivals is unparalleled. We’ve attended them, built them from the ground up, and taken our clients to Comic-Con, SXSW, Sundance, and CMA Fest, among many others.
Hi everyone! This is an amazing summer for music! This month alone, I've got plans to see: Striking Matches, Bronze Radio Return, Twin Forks, New Politics, Paramore, Fall Out Boy, Panic at the Disco, Walk The Moon, Youngbloode Hawke, Oh Honey, and The Fray.
To get psyched up for Sunday's big game, the Pop2Life team reminisced fondly about Super Bowl moments of the 2000s, from the biggest flubs to the most inspiring halftime performance ever. We wonder if there'll be something from 2014 to add to this list...