P2Blog

4 Killer Brand Activations and Integrations from March Madness 2017

Posted by Gabriella Prieto on April 12, 2017

The NCAA Tournament, otherwise known as March Madness, is three weeks of controlled chaos - complete with brackets, basketball, and brand activations. With 68 teams on the battlefield, four of which are eliminated even before the first round, the entire tournament is single-elimination and divided into four regions: the East, West, Midwest, and South. Winning the tournament requires six victories in a row, and, on April 3, North Carolina inched to victory with a 71-65 win over Gonzaga in Glendale, Ariz.

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Topics: music, events, brand experiences

Harnessing the Power of Artist Partnerships at Your Next Brand Event

Posted by Samantha Stallard on April 10, 2017

Nothing is quite as personal as music. A familiar song has the power to elicit an emotional reaction and transport its listener to another place and time. Music is almost an emotion in itself - an incomprehensible force capable of defying our differences and drawing people together. For brands, music holds power. The power to unite their fans together and create a sense of community. The power to evoke a nostalgia. The power to establish trust. And the power to build consumer loyalty.

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Topics: music, experiential marketing, partners

How Big Brands are Building Loyalty at Country Music Events

Posted by Samantha Stallard on October 12, 2016

Originally published on Event Marketer on October 12, 2016 by Rachel Kirkpatrick. Check out the article on country music events in its entirety here!

It can be indie, it can be gritty, it can be rock and pop. It’s on primetime à la the CMA Music Festival’s annual “Country’s Night to Rock” (called the most social show of the year by Forbes in 2014). And thanks to Blake Shelton, the country music genre has earned mainstream influence on NBC’s hit singing competition, “The Voice.” 

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Topics: music, clients, events, go beyond

BET Summer FanFront: An Inside Look into BET's Fan Experience Tour

Posted by Evan Bryson on September 7, 2016
 
This summer, Pop2Life— our amazing designers and wonderful project managers (I’m looking at you, Tanya Gelman), created a pop-up, party experience to celebrate BET Summer FanFront and all that the network has to offer for it’s fans. I recently had the opportunity to sit down with Tanya, find out what went down at these parties, and why they ended up being so successful.
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Topics: music, event production, clients, events, go beyond

The Lodge That Experiential Marketing Built

Posted by Evan Bryson on June 29, 2016

Pop2Life, as an experiential marketing agency, is built upon the idea of creating meaningful, bold, and emotional connections between the brand and the fan. Similarly, the music industry was built upon the idea of creating an emotionally-driven connection between the performer and the fan.

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Topics: music, festivals, pop2life events, go beyond

The 11 Coolest Things That Happened at The HGTV Lodge

Posted by Samantha Stallard on June 15, 2016

The Pop2Life team just wrapped up a full week in Nashville, TN for CMA Fest. We laughed, we cried, we built a lodge. Every year, the Lodge is one of the biggest, baddest activations we produce - comprised of months of planning, permits, artist signings, radio sweepstakes, social prep, and surprise additions. If you missed it, check out our list of the 11 coolest things that happened at the HGTV Lodge. 

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Topics: music, festivals, clients, events

Pop2Life Opinions: 9 Reasons Smart Brands are Activating at Events

Posted by Samantha Stallard on April 20, 2016

Pop2Life is a cast of characters. We come from all over the world, debate *NSYNC vs. Backstreet Boys (JT4Ever), are insanely talented, and truly love what we do. As a group (though it’s more like a family) our experience at events and festivals is unparalleled. We’ve attended them, built them from the ground up, and taken our clients to Comic-Con, SXSW, Sundance, and CMA Fest, among many others. 

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Topics: music, experiential marketing, festivals, events, experiences

Cultivora Industry Insider Interview with Eric Murphy

Posted by Eric Murphy on April 13, 2016
 
In May 2013, I was interviewed by Maressa Levy for Cultivora's Industry Insider series. Three years later, we've grown up and expanded our services, but the roots of why we do what we do still remain... 
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Topics: music, pop culture, stunts, events, Eric Murphy, interview

P2L Playlist: Sara's Favorite Summer Festival Songs

Posted by Sara Stile on July 25, 2014

Hi everyone! This is an amazing summer for music! This month alone, I've got plans to see: Striking Matches, Bronze Radio Return, Twin Forks, New Politics, Paramore, Fall Out Boy, Panic at the Disco, Walk The Moon, Youngbloode Hawke, Oh Honey, and The Fray.

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Topics: music, festivals, playlist, music festivals

The 7 Most Memorable Super Bowl Moments of the Century (So Far)

Posted by Pop2Life on January 31, 2014

To get psyched up for Sunday's big game, the Pop2Life team reminisced fondly about Super Bowl moments of the 2000s, from the biggest flubs to the most inspiring halftime performance ever. We wonder if there'll be something from 2014 to add to this list...

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Topics: music, pop culture, stunts, music industry, events

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