P2Blog

We Need to Talk About Coachella: The Music, the Brands, the Scene

Posted by Samantha Stallard on April 24, 2017

The fringe and flower crowns were out in full force on the grounds of the Empire Polo Club over the past two weekends for the Coachella Valley Music and Arts Festival. The 2017 event featured headliners Kendrick Lamar, Radiohead and Lady Gaga, after the very-pregnant-with-twins-Beyoncé was forced to withdraw (though members of the Beehive need not worry - she'll headline the 2018 fest instead).

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Topics: pop culture, music festivals, brand experiences

The Allure of the Music Festival: Why Do Big Brands Keep Going Back?

Posted by Samantha Stallard on April 5, 2017

Bonnaroo, Coachella, Governor's Ball, Lollapalooza, Pitchfork, Electric Forest... the names are just as eclectic as the music. Despite the increasing ease at which music fans can find, follow, and curate playlists of their favorite artists online, the allure of the music festival continues to grow each passing year. Proving the point Pop2Life has been preaching for more than a decade... people can't solely exist behind their screens. In fact, consumers crave live experiences - and are willing to pay top dollar for them.

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Topics: experiential marketing, music festivals, brand experiences

Activate This: 5 Upcoming Music Festivals Your Brand Needs to Be At

Posted by Gabriella Prieto on March 29, 2017


Last spring, we highlighted 5 events that your brand needed to be at, including everything from art shows to college basketball games. This year, we're honing in on the event genre that the biggest brands are pouring their experiential marketing efforts into the most - music festivals. Whether a one-day headliner or dozens of artists spread out over multiple weekends, music festivals have blown up in the last decade as fans crave bigger and better IRL experiences.

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Topics: pop culture, events, music festivals, brand experiences

P2L Playlist: Sara's Favorite Summer Festival Songs

Posted by Sara Stile on July 25, 2014

Hi everyone! This is an amazing summer for music! This month alone, I've got plans to see: Striking Matches, Bronze Radio Return, Twin Forks, New Politics, Paramore, Fall Out Boy, Panic at the Disco, Walk The Moon, Youngbloode Hawke, Oh Honey, and The Fray.

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Topics: music, festivals, playlist, music festivals

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