The fringe and flower crowns were out in full force on the grounds of the Empire Polo Club over the past two weekends for the Coachella Valley Music and Arts Festival. The 2017 event featured headliners Kendrick Lamar, Radiohead and Lady Gaga, after the very-pregnant-with-twins-Beyoncé was forced to withdraw (though members of the Beehive need not worry - she'll headline the 2018 fest instead).
Bonnaroo, Coachella, Governor's Ball, Lollapalooza, Pitchfork, Electric Forest... the names are just as eclectic as the music. Despite the increasing ease at which music fans can find, follow, and curate playlists of their favorite artists online, the allure of the music festival continues to grow each passing year. Proving the point Pop2Life has been preaching for more than a decade... people can't solely exist behind their screens. In fact, consumers crave live experiences - and are willing to pay top dollar for them.
Last spring, we highlighted 5 events that your brand needed to be at, including everything from art shows to college basketball games. This year, we're honing in on the event genre that the biggest brands are pouring their experiential marketing efforts into the most - music festivals. Whether a one-day headliner or dozens of artists spread out over multiple weekends, music festivals have blown up in the last decade as fans crave bigger and better IRL experiences.
Hi everyone! This is an amazing summer for music! This month alone, I've got plans to see: Striking Matches, Bronze Radio Return, Twin Forks, New Politics, Paramore, Fall Out Boy, Panic at the Disco, Walk The Moon, Youngbloode Hawke, Oh Honey, and The Fray.