P2Blog

AI, Inclusion, and The Best Brand Experiences from SXSW 2018

Posted by Samantha Stallard on March 21, 2018

The annual conference in Austin, TX is infamous for its over-the-top parties, brand marketing activations, packed lecture halls, and enough breakfast tacos to make you physically ill - a fact our team continues to test year after year. While always an inspiring and innovative event of the brightest minds in tech, marketing, design, film, comedy, style, and music, this year, like last, had clear political undertones. In 2017, it was all about vowing allegiance to social issues, while this year tackled major issues like cybersecurity, the #MeToo movement, healthcare, surveillance, diversity in the workplace, artificial intelligence (AI), and the responsibility social platforms have to place checks on their power while reflecting on the changing tech landscape.

Read More

Topics: news, festivals, experiences, brand experiences

These 4 Brands Owned Super Bowl LII

Posted by Samantha Stallard on February 5, 2018

It's unclear whether football fans across the country are more excited that the Eagles won or that the Patriots lost. Either way, last night's Super Bowl LII was remarkably lighter than 2017's game, which had a heavy political influence in the week's following Trump's inauguration. This year, brands focused on creating experiences and interactions for their viewers through advertisements that were lifted from our TV screens through experiential strategies such as social media exposure, mobile interaction, and more.

Read More

Topics: pop culture, news, events, brand experiences

Sundance Film Festival's Evolution: From Boy's Club to Celebration of Empowerment

Posted by Samantha Stallard on January 31, 2018

The 2018 Sundance Film Festival in Park City, UT was action-packed with screenings, political marches, and below freezing temperatures. Delivering on the spirit of founder Robert Redford’s mission to celebrate creativity, Sundance brings independent films to life. But, gone are the days in which Harvey Weinstein roamed the mountains, bringing with him male-centric films like “Sex, Lies and Videotape” and “Reservoir Dogs” to theaters, with a greater focus on parties, sponsorships, and Paris Hilton-sightings than film making. 

Read More

Topics: news, festivals, marketing news

How Instagram Stories Beat Snapchat At Its Own Game

Posted by Samantha Stallard on January 17, 2018

In August 2016, Instagram launched Stories -- a seemingly blatant copycat of Snapchat. Social media professionals and amateur enthusiasts worldwide scoffed at the play and mocked the knockoff filters (the infamous flower crown served as the public's first victim). Even with skepticism and cynicism, Instagram users tried it out. Then, just a year after its initial launch, Instagram Stories surpassed Snapchat's daily usage numbers. How did a photo sharing platform takeover the content world so quickly?

Read More

Topics: news, marketing news, influencer marketing, technology

Black Friday 2017: The Record Shattering Retail Experience

Posted by Samantha Stallard on November 29, 2017

Black Friday is the ultimate consumer experience exception. Shoppers don't set 5am alarms, or worse, head straight to the mall from their Thanksgiving tables, for the great customer experience. Instead, they dress for comfort and speed, map out a plan of attack, and prepare for a fight if necessary. In a world where consumers crave personalized items, one-on-one experiences, and an Instagram-worthy shopping environment, the only retail experience expected on Black Friday is a hefty discount.

Read More

Topics: news, marketing news, events

One Year After the Election, Brands Remain Politically-Charged

Posted by Samantha Stallard on November 8, 2017

Today marks the one year anniversary of Donald Trump winning the presidency of the United States. The 2016 election was the most heated, emotional, chaotic, and nontraditional campaign in the history of our country. Everyone got in on the action cable news outlets didn't hold back on unleashing polarizing political commentators and even usually-neutral CNN was forced to take a side. There was a line divided down the middle of our country and you were either going to "make America great again" or announce yourself to the world as a "nasty woman."

Read More

Topics: news, marketing news, go beyond

A Win for Online Video (Weekly Roundup: September 08)

Posted by Samantha Stallard on September 8, 2017

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

Read More

Topics: pop culture, news, experiential marketing, events

The Arc of Influence (Weekly Roundup: September 01)

Posted by Samantha Stallard on September 1, 2017

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

Read More

Topics: pop culture, news, experiential marketing, events

It's Not Easy Being Green (Weekly Roundup: August 25)

Posted by Samantha Stallard on August 25, 2017

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

Read More

Topics: pop culture, news, experiential marketing, events

Swine and Dine (Weekly Roundup: August 18)

Posted by Samantha Stallard on August 18, 2017

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

Read More

Topics: pop culture, news, experiential marketing, events

Subscribe to blog email updates