Pop2Life partner, Future Colossal, is extreme. Extremely creative, extremely passionate, extremely artistic, and extremely innovative. They're the kind of team that can listen to a description of a never-been-done-before, seemingly impossible, out there idea and respond with, "Yeah, we can do that." From digitally altering every car on a busy Manhattan street to creating artificially intelligent, interactive window displays, their team of designers, technologists, hardware fabricators, and coders has literally invented the technology needed to pull off a project when it didn't already exist.
Describing your brand as "socially savvy" means nothing anymore. Every brand is tweeting, 'gramming, and Snapchatting, but is it working? Is a heavy social presence capturing consumers' attention and creating an increase in profit? Or are we all so numb to branded content that we've learned to ignore it on billboards, TV ads, and pre-roll before this?
Though the name implies a convention center full of comic book nerds clutching their first editions, you're more likely to find groups of people dashing into an Avengers screening, Instagramming their fish tacos, or waiting for their Game of Thrones panel to begin. San Diego Comic-Con has become a marketing mecca for brands across all types of categories. However, with each year, the annual gathering of the alternative becomes increasingly commercialized as attendees are accosted by promotion and brand advertising at every turn.
When a brand decides to produce an event they are in for a huge undertaking, but with high risk comes high reward. As we know, consumers often make purchasing decisions based on the brands with which they feel most connected to. Instead of showing someone yet another website banner, pre-roll video, or targeted Facebook ad, why don't marketers fully engage consumers with a well-executed, unforgettable experience? Because they don't know where to begin...
Nothing is quite as personal as music. A familiar song has the power to elicit an emotional reaction and transport its listener to another place and time. Music is almost an emotion in itself - an incomprehensible force capable of defying our differences and drawing people together. For brands, music holds power. The power to unite their fans together and create a sense of community. The power to evoke a nostalgia. The power to establish trust. And the power to build consumer loyalty.
At Pop2Life we don’t work with vendors, we have longstanding professional relationships with trusted partners. And one of our favorite partner calls to make is to Swagdog, a trendsetting,branded merchandise manufacturer based in Baltimore, MD, because it means we get to giveaway awesome promotions to our event attendees - spreading happiness beyond the length of the experience. It also means we get to work with President Russ White and his killer team.
Pop2Life, in partnership with Macerich and HGTV, has revolutionized the traditional Santa photo and visit for millions of families during the holiday season. What once was a simple (using that word lightly- people simply got tired of waiting) concept of waiting in long, agonizing lines to simply take a photo with Santa has turned into so much more-- we've created a fully immersive, and more importantly fun, experience.
Some days you come into the office and work at your desk for eight hours, and other days you ride a double decker bus filled with 39 Yetis, while Taylor Swift’s Wildest Dreams blasts in the background -- it’s simply part of the job. When our lovely friends over at Scripps Networks came to us to inquire about a potential promotion for their Travel Channel series Expedition Unknown: Hunt for the Yeti, we were ecstatic. We knew that it needed to be big, it needed to be badass, and we finally had an excuse to outfit a multitude of brand ambassadors in Yeti costumes to roam free around New York City.
We've said it before and we'll say it again, Pop2Life loves our partners. We've worked with the team at Angel City Designs for years and share a roster of clients including HGTV (couldn't execute the Lodge without them), NBC, Atlantis, and SyFy. From an event's first brainstorm session to set strike, Angel City has provided innovative design solutions and technology, bringing each experience to life.