Nothing is quite as personal as music. A familiar song has the power to elicit an emotional reaction and transport its listener to another place and time. Music is almost an emotion in itself - an incomprehensible force capable of defying our differences and drawing people together. For brands, music holds power. The power to unite their fans together and create a sense of community. The power to evoke a nostalgia. The power to establish trust. And the power to build consumer loyalty.
At Pop2Life we don’t work with vendors, we have longstanding professional relationships with trusted partners. And one of our favorite partner calls to make is to Swagdog, a trendsetting,branded merchandise manufacturer based in Baltimore, MD, because it means we get to giveaway awesome promotions to our event attendees - spreading happiness beyond the length of the experience. It also means we get to work with President Russ White and his killer team.
Pop2Life, in partnership with Macerich and HGTV, has revolutionized the traditional Santa photo and visit for millions of families during the holiday season. What once was a simple (using that word lightly- people simply got tired of waiting) concept of waiting in long, agonizing lines to simply take a photo with Santa has turned into so much more-- we've created a fully immersive, and more importantly fun, experience.
Some days you come into the office and work at your desk for eight hours, and other days you ride a double decker bus filled with 39 Yetis, while Taylor Swift’s Wildest Dreams blasts in the background -- it’s simply part of the job. When our lovely friends over at Scripps Networks came to us to inquire about a potential promotion for their Travel Channel series Expedition Unknown: Hunt for the Yeti, we were ecstatic. We knew that it needed to be big, it needed to be badass, and we finally had an excuse to outfit a multitude of brand ambassadors in Yeti costumes to roam free around New York City.
We've said it before and we'll say it again, Pop2Life loves our partners. We've worked with the team at Angel City Designs for years and share a roster of clients including HGTV (couldn't execute the Lodge without them), NBC, Atlantis, and SyFy. From an event's first brainstorm session to set strike, Angel City has provided innovative design solutions and technology, bringing each experience to life.
The events world is anything but one-size-fits-all. While event planners deal with venues, vendors, production, catering, contracts, logistics, decor, and a never-ending stream of changes, it's tough to focus on each individual guest experience. This is especially challenging for events that include different types or levels of guests and events that require travel management (such as the iHeartRadio Music Festival). Moreover, we live in a world where everything is on demand, customized, and personalized. People's expectations are higher than ever and getting a “V.I.P.” experience is no longer the exception, it's the expectation.
At Pop2Life we don’t have clients or vendors - we have partners. Every killer activation we produce comes to life through the blood, sweat, and tears of those partnerships. So, when the CEO of FoxTales, Josh Hubberman, who launched the interactive experience company with his partner Scott Kircher in 2011, told me his mantra is “to just do cool shit with cool partners,” it was a match made in experiential marketing heaven.