P2Blog

The Lasting Experience of Music: Q&A with Emo Night Brooklyn

Posted by Samantha Stallard on August 16, 2018

Today's pop culture is rooted in remakes, reboots, and comebacks. From entertainment (Jurassic World, Fuller House, and Queer Eye) to fashion (Tommy Hilfiger, dad sneakers, and fanny packs) it seems that everything old is new again. Nowhere is the cyclical nature of trends more evident than in music. As hip hop continues to dominate the charts, old school icons Cher, Robyn, and Janet Jackson still get airtime with each long overdue release. However, for 500 fans cruising along New York’s Hudson River, it's all about emo.

Read More

Topics: interview, experiences, pop culture, events

Candytopia Brings Its Experiential Adventure to NYC

Posted by Samantha Stallard on August 14, 2018

One thing you’ll never hear come out of Jackie Sorkin’s mouth is a complaint. Self-described as “psychotically driven,” Jackie, the CEO of The Hollywood Candy Girls Inc. and star of TLC’s Candy Queen, has taken her candy empire from LA to Asia, back to LA and now to NYC – and doesn’t plan on stopping for a breath anytime soon.

Read More

Topics: creativity, experiences, pop culture, event production

If You Build It, They Will Come: 4 Immersive Experiences Worth the Trip

Posted by Samantha Stallard on July 25, 2018

Thrill seekers (and experiential marketers in search of inspiration) are more than willing to travel for a once-in-a-lifetime experience. From Australia's Great Barrier Reef to Iceland's Northern Lights, world-famous adventure doesn't come easily. Today's consumers, largely millennials, are looking for experiences that provide a lasting impression. They want the chance to connect with new people and 72% are spending money on experience-related purchases.

Read More

Topics: creativity, experiences, festivals, pop culture

The Donald J. Trump Presidential Twitter Library Goes Hollywood

Posted by Samantha Stallard on June 13, 2018

Every president since Franklin D. Roosevelt has been honored with a meticulously curated memorial library commemorating the documents of historical value crafted during his time as leader of the free world. Continuing this hallowed tradition, and seeing no need to wait for him to leave office, The Daily Show with Trevor Noah is honoring our current president with The Daily Show Presents: The Donald J. Trump Presidential Twitter Library, the first of its kind, showcasing our Commander in Chief’s preferred vessel for communicating with the public, his Twitter feed.

Read More

Topics: brand experiences, experiences, pop culture, pop2life events

Experimenting with Experiential at NYFW Fall/Winter 2018

Posted by Samantha Stallard on February 19, 2018

There was a heaviness in the air at last week's New York Fashion Week (NYFW). Beyond the omnipresent rainfall and gray skies, were whispers of the gathering's fate, as the American fashion capital struggles to maintain the same luster as the show's of Paris, Milan, and London. New York mixed up this year's formula by combining men's and women's collections into a massive 10-day-long extravaganza, but with industry greats like Thom Browne, Proenza Schouler, and Altuzarr no longer showing stateside and Alexander Wang and Victoria Beckham presenting their last respective collections here this season, can NYFW revive itself?

Read More

Topics: event production, pop culture, events, experiences

These 4 Brands Owned Super Bowl LII

Posted by Samantha Stallard on February 5, 2018

It's unclear whether football fans across the country are more excited that the Eagles won or that the Patriots lost. Either way, last night's Super Bowl LII was remarkably lighter than 2017's game, which had a heavy political influence in the week's following Trump's inauguration. This year, brands focused on creating experiences and interactions for their viewers through advertisements that were lifted from our TV screens through experiential strategies such as social media exposure, mobile interaction, and more.

Read More

Topics: brand experiences, pop culture, events, news

The Automotive Industry Gets Experiential

Posted by Samantha Stallard on September 27, 2017

 

Buying a car is one of the biggest purchases a consumer can make. Up there with owning a home, it requires months of thoughtful research, price comparisons, and financial investment. Very few (but very rich) people can walk into a dealership and instantly make a purchase. Not only a major investment, cars are an integral component of our lives, and a positive association with a car's brand and model is vital to the sale.

Read More

Topics: brand experiences, experiential marketing, pop culture

A Win for Online Video (Weekly Roundup: September 08)

Posted by Samantha Stallard on September 8, 2017

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

Read More

Topics: pop culture, news, experiential marketing, events

The Arc of Influence (Weekly Roundup: September 01)

Posted by Samantha Stallard on September 1, 2017

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

Read More

Topics: pop culture, news, experiential marketing, events

It's Not Easy Being Green (Weekly Roundup: August 25)

Posted by Samantha Stallard on August 25, 2017

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

Read More

Topics: pop culture, news, experiential marketing, events

Subscribe to blog email updates