P2Blog

The Donald J. Trump Presidential Twitter Library Goes Hollywood

Posted by Samantha Stallard on June 13, 2018

Every president since Franklin D. Roosevelt has been honored with a meticulously curated memorial library commemorating the documents of historical value crafted during his time as leader of the free world. Continuing this hallowed tradition, and seeing no need to wait for him to leave office, The Daily Show with Trevor Noah is honoring our current president with The Daily Show Presents: The Donald J. Trump Presidential Twitter Library, the first of its kind, showcasing our Commander in Chief’s preferred vessel for communicating with the public, his Twitter feed.

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Topics: pop culture, pop2life events, experiences, brand experiences

Experimenting with Experiential at NYFW Fall/Winter 2018

Posted by Samantha Stallard on February 19, 2018

There was a heaviness in the air at last week's New York Fashion Week (NYFW). Beyond the omnipresent rainfall and gray skies, were whispers of the gathering's fate, as the American fashion capital struggles to maintain the same luster as the show's of Paris, Milan, and London. New York mixed up this year's formula by combining men's and women's collections into a massive 10-day-long extravaganza, but with industry greats like Thom Browne, Proenza Schouler, and Altuzarr no longer showing stateside and Alexander Wang and Victoria Beckham presenting their last respective collections here this season, can NYFW revive itself?

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Topics: pop culture, event production, events, experiences

These 4 Brands Owned Super Bowl LII

Posted by Samantha Stallard on February 5, 2018

It's unclear whether football fans across the country are more excited that the Eagles won or that the Patriots lost. Either way, last night's Super Bowl LII was remarkably lighter than 2017's game, which had a heavy political influence in the week's following Trump's inauguration. This year, brands focused on creating experiences and interactions for their viewers through advertisements that were lifted from our TV screens through experiential strategies such as social media exposure, mobile interaction, and more.

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Topics: pop culture, news, events, brand experiences

The Automotive Industry Gets Experiential

Posted by Samantha Stallard on September 27, 2017

 

Buying a car is one of the biggest purchases a consumer can make. Up there with owning a home, it requires months of thoughtful research, price comparisons, and financial investment. Very few (but very rich) people can walk into a dealership and instantly make a purchase. Not only a major investment, cars are an integral component of our lives, and a positive association with a car's brand and model is vital to the sale.

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Topics: pop culture, experiential marketing, brand experiences

A Win for Online Video (Weekly Roundup: September 08)

Posted by Samantha Stallard on September 8, 2017

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

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Topics: pop culture, news, experiential marketing, events

The Arc of Influence (Weekly Roundup: September 01)

Posted by Samantha Stallard on September 1, 2017

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

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Topics: pop culture, news, experiential marketing, events

It's Not Easy Being Green (Weekly Roundup: August 25)

Posted by Samantha Stallard on August 25, 2017

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

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Topics: pop culture, news, experiential marketing, events

Swine and Dine (Weekly Roundup: August 18)

Posted by Samantha Stallard on August 18, 2017

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

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Topics: pop culture, news, experiential marketing, events

Pretty in Pink (Weekly Roundup: August 11)

Posted by Samantha Stallard on August 11, 2017

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

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Topics: pop culture, news, experiential marketing, events

She Blinded Me With Science (Weekly Roundup: August 4)

Posted by Samantha Stallard on August 4, 2017

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

Read More

Topics: pop culture, news, experiential marketing, events

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