P2Blog

We Came, We Saw, We Comic-Conquered (Weekly Roundup: July 28)

Posted by Samantha Stallard on July 28, 2017

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

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Topics: pop culture, news, experiential marketing, events

The Most Innovative Brand Experiences at Comic-Con 2017

Posted by Samantha Stallard on July 26, 2017

Comic-Con attendees anticipate the annual July gathering in anticipation of a sea of brand experiences, panels, trailers, VR activations, cosplay on display, and surprises from their favorite TV shows, movies, comics, and more. 2017's San Diego Comic-Con International didn't disappoint, with fan-favorites such as The Walking Dead, Netflix, Justice League, DC Comics, and even Nickelodeon -- surprise, Hey Arnold! and Rocko's Modern Life are relevant, again -- hitting the convention center and surrounding SoCal, delighting fans and sending the forums into a frenzy.

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Topics: pop culture, clients, events, brand experiences

Dancing into Your Fan's Hearts (Weekly Roundup: July 21)

Posted by Samantha Stallard on July 21, 2017

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

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Topics: pop culture, news, experiential marketing, events

Mind, Body, Brand: The Rise of the Wellness Movement

Posted by Samantha Stallard on July 19, 2017

Okay, that's it, we're officially oversaturated. There are too many options, invitations, channels, apps, connections, newsfeeds, and devices. We're tired. We're hungry. We just want to go to bed. Brands have spent billions (and earned billions) cashing in on FOMO (fear of missing out, but you already knew that) by sponsoring blowout parties, activations, and experiences. And while consumers will never stop buying festival tickets, staying up late, and Snapchatting everything in their wake, they care about health, wellness, and peace more than ever.

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Topics: pop culture, festivals, experiences

Event, Set, Match (Weekly Roundup: July 14)

Posted by Samantha Stallard on July 14, 2017

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

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Topics: pop culture, news, experiential marketing, events

The Mile High Dance Club (Weekly Roundup: July 7)

Posted by Samantha Stallard on July 7, 2017

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

Read More

Topics: pop culture, news, experiential marketing, events

Au Revoir, Cannes (Weekly Roundup: June 30)

Posted by Samantha Stallard on June 30, 2017

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

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Topics: pop culture, news, experiential marketing, events

Video Reigns Supreme Among Brands and Creators at VidCon 2017

Posted by Samantha Stallard on June 28, 2017

VidCon 2017 didn't disappoint -- 36,000 people attended the eighth annual "running of the teens" over the fest's four days of activities in Anaheim, CA. Brought to life by Vlogbrothers, Hank and John Green (yes, that John Green) wanted to provide Internet video lovers a place to meet each other IRL. The event has transformed into a melting pot of attendees. Internet-famous personalities walk the convention floor alongside their fans, vloggers, industry pros, and the unsuspecting talents that will go viral by this time next year. 

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Topics: pop culture, marketing trends, events, brand experiences

The Haters and the Losers (Weekly Roundup: June 23)

Posted by Samantha Stallard on June 23, 2017

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

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Topics: pop culture, news, experiential marketing, events

Brand Licensing Hits the Newstand (Weekly Roundup: June 16)

Posted by Samantha Stallard on June 16, 2017

Every Friday, the P2Blog will feature five industry articles that are trending, relevant, shocking, hilarious, or rediscovered. The Weekly Roundup is a curated list of what Pop2Life is sharing around the office - complete with our thoughts and on-point opinions (IMNSHO).

Have a blog, video, case study, infographic, or article you'd like to see included in next week's Roundup? Send it our way! We'll give credit where credit is due with a link to your Twitter handle and website.

 

Suggest an article for next week's Roundup!

 

Read More

Topics: pop culture, news, experiential marketing, events

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