P2Blog

Live from Austin: Politics, Tech, and Brand Activations at SXSW 2017

Posted by Samantha Stallard on March 22, 2017

The annual conference in Austin, TX is infamous for its over-the-top parties, brand marketing activations, packed lecture halls, and enough BBQ to make you sick - a fact the Pop2Life team continues to test year after year. While always an inspiring and innovative event of the brightest minds in tech, marketing, design, film, comedy, style, and music, this year had a clear political undertone - as CEOs, big brands, and stars vowed allegiance to social issues.

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Topics: pop culture, festivals, pop2life events, technology

7 Festival Tips From Our Event Concierge Team

Posted by Samantha Stallard on March 20, 2017

Tips courtesy of Emily Gabriele, Christina Richardson, and Laura Ferraro

The snow is clearing, The Bachelor is wrapped, and Coachella is suing Urban Outfitters and Free People for copyright infringement. This can all only mean one thing - festival season is upon us. Whether you're planning your inaugural visit to Stagecoach or 10th annual trek to Bonnaroo, festival travel doesn't come with a lot of freedom. Flight delays, unpredictable weather, or traffic can mean the difference between seeing your favorite artists or hoping to catch them on their next tour.

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Topics: pop2life team, pop2life events, event conceirge

6 Hotel Booking Tricks From Our Event Concierge Team

Posted by Gabriella Prieto on February 1, 2017

 Tips courtesy of Emily Gabriele, Christina Richardson, and Laura Ferraro

Whether traveling for business or for pleasure, busy travelers know a comfortable, affordable, and expectation-exceeding hotel can be all the difference in their experience away from home. Finding that perfect option in the right location at the right price can be a frustrating and time-consuming experience - exasperated even more when you’re an event concierge team booking hundreds of rooms for a multi-million dollar event!

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Topics: pop2life team, pop2life events, event conceirge

9 Airline Tips From Our Event Concierge Team

Posted by Samantha Stallard on January 11, 2017

Tips courtesy of Emma Handron, Emily Gabriele, Christina Richardson, and Laura Ferraro

Booking travel can be a hassle for anyone - even those of us in the event industry. Luckily, we have more than a decade of experience planning, booking, and managing large-scale travel needs for major brands such as iHeartMediaAMC, and MTV. With literally thousands of flights booked for contest winners, executives, and VIPs, we've learned a thing or two about saving money (and sanity). Check out nine airline secrets revealed straight from our event concierge team:

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Topics: pop2life team, pop2life events, event conceirge

A Year in the Pop2Life

Posted by Samantha Stallard on December 28, 2016

2016 was our agency's biggest and baddest year yet. We kicked it all off at The Sundance Film Festival in January with SundanceTV, hopped to San Francisco for the Super Bowl with NFL Style, came home to NYC for a minute to bring The Sports Illustrated Swimsuit Edition to the masses and surprise the west side with a giant bong, shot down to Austin for breakfast tacos and Comedy Central's @Midnight Live at SXSW, skipped over to Nashville to build HGTV a lodge, overnighted to VidCon with DreamWork's Trolls' giant rainbow box, introduced you all to our friends from South Park at Comic-Con, jumped around the east coast with BET's Summer Fan Front, and opened the skies in LA for this season's emotional Walking Dead premiere. 

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Topics: experiential marketing, pop2life events, go beyond, experiences

Pop2Life's Top 5 Blogs of 2016

Posted by Samantha Stallard on December 26, 2016

We published 116 blog posts in 2016 - we interviewed co-workers; we interviewed partners; we recapped our concerts, screenings, stunts, festival-appearances, owned activations, and everything in between; we shared our experiential marketing wisdom; and we highlighted other agencies doing kick ass experiences.

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Topics: experiential marketing, marketing news, pop2life events

WeHeart iHeart: Q&A with Pop2Life's Event Concierge Team

Posted by Evan Bryson on November 2, 2016

I recently caught up with members of our amazing Event Concierge team to discuss our partnership with iHeartRadio. Now spanning more than 10 events per year, our highly trained team provides white glove service and coordinates travel, hotel, airport transfers, local ground transportation, tickets, credentials, guest lists and itineraries for thousands of guests.

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Topics: Insider, experiential marketing, pop2life events, experiences

Thinking "Outside the Box" with DreamWorks' Branded Activations

Posted by Samantha Stallard on October 31, 2016

It all started with a box.

Over the summer, DreamWorks enlisted Pop2Life to pop up (see what I did there?) throughout the country and create unexpected moments of joy while promoting their epic upcoming animated feature, TROLLS. We jumped at the challenge and decided to make the experience personal to everyone who would pass by and interact with the activations, with the thought-provoking declaration to, "Find your happy place." 

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Topics: Insider, experiential marketing, pop2life events, experiences

The Lodge That Experiential Marketing Built

Posted by Evan Bryson on June 29, 2016

Pop2Life, as an experiential marketing agency, is built upon the idea of creating meaningful, bold, and emotional connections between the brand and the fan. Similarly, the music industry was built upon the idea of creating an emotionally-driven connection between the performer and the fan.

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Topics: music, festivals, pop2life events, go beyond

How Your Brand Can Rock Destination Marketing

Posted by Samantha Stallard on May 18, 2016

Our President and COO, Michele Wiltshire, is a rock star, overseeing all aspects of client delivery, creative, and day-to-day agency operations and management. Before Eric Murphy dragged her to Pop2Life in 2014 (just kidding Eric… Kinda). Michele was SVP of Special Events and Entertainment for Kerzner International, where she was responsible for major special events at Atlantis Paradise Island and One&Only Resorts. 

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Topics: pop culture, pop2life team, pop2life events, go beyond, experiences, interview

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