P2Blog

7 Festival Tips From Our Event Concierge Team

Posted by Samantha Stallard on March 20, 2017

Tips courtesy of Emily Gabriele, Christina Richardson, and Laura Ferraro

The snow is clearing, The Bachelor is wrapped, and Coachella is suing Urban Outfitters and Free People for copyright infringement. This can all only mean one thing - festival season is upon us. Whether you're planning your inaugural visit to Stagecoach or 10th annual trek to Bonnaroo, festival travel doesn't come with a lot of freedom. Flight delays, unpredictable weather, or traffic can mean the difference between seeing your favorite artists or hoping to catch them on their next tour.

Read More

Topics: pop2life team, pop2life events, event conceirge

6 Hotel Booking Tricks From Our Event Concierge Team

Posted by Gabriella Prieto on February 1, 2017

 Tips courtesy of Emily Gabriele, Christina Richardson, and Laura Ferraro

Whether traveling for business or for pleasure, busy travelers know a comfortable, affordable, and expectation-exceeding hotel can be all the difference in their experience away from home. Finding that perfect option in the right location at the right price can be a frustrating and time-consuming experience - exasperated even more when you’re an event concierge team booking hundreds of rooms for a multi-million dollar event!

Read More

Topics: pop2life team, pop2life events, event conceirge

9 Airline Tips From Our Event Concierge Team

Posted by Samantha Stallard on January 11, 2017

Tips courtesy of Emma Handron, Emily Gabriele, Christina Richardson, and Laura Ferraro

Booking travel can be a hassle for anyone - even those of us in the event industry. Luckily, we have more than a decade of experience planning, booking, and managing large-scale travel needs for major brands such as iHeartMediaAMC, and MTV. With literally thousands of flights booked for contest winners, executives, and VIPs, we've learned a thing or two about saving money (and sanity). Check out nine airline secrets revealed straight from our event concierge team:

Read More

Topics: pop2life team, pop2life events, event conceirge

5 Reasons to Add Event Concierge Services to Your 2017 Events

Posted by Julianne Dinice on December 14, 2016

Travel is one of the most fulfilling experiences money can buy. With travel brings freedom, exposure to unseen people and places, perspective, and… planning. The pain and headaches that come with planning a travel experience don’t slow us down. In fact, the Boston Consulting Group reports that the millennial generation is more interested than older generations in traveling as much as possible—by a 23-percentage-point margin.

Read More

Topics: event production, pop2life team, experiences, event concierge services

Pop2Life Opinions: 16 Marketing Clichés Decoded

Posted by Samantha Stallard on October 3, 2016

We all have those trigger cliches - the ones that cause internal screaming while you’re trying to keep your zen on the outside. For me, the phrases, “Bandwidth,” “At the end of the day,” and “110 percent” make me want to stand up, walk out of the meeting, go home, and crawl back into bed. 

Read More

Topics: experiential marketing, pop2life team, experiences

Seeing is Believing: Spotlight on the P2L Design Team

Posted by Evan Bryson on August 24, 2016
The success of any experiential marketing activation rests on the shoulders of a strong design - every piece of architecture was once a drawing, every sign was once a rendering, every experience was once just an idea. Each piece of the experiential puzzle is carefully considered (because it's obvious when it hasn't been).
Read More

Topics: pop2life team, experiences, interview, creativity, technology

State of the Selfie: How Self Promotion Fuels Branding

Posted by Mackenzie Zellner on July 13, 2016

Self-promotion in the Instagram age is about as easy as point and click. And, to a certain degree, we’re all guilty. No matter if you’re “feelin’ yourself” with a Snapchat Story selfie series or marketing your brand through a promoted event, we all toe the line of self confident promotion vs. blatant, self-serving sales pitches.

Read More

Topics: experiential marketing, pop2life team, go beyond, experiences, creativity

What Does An Experiential Marketing Agency Do Anyway?

Posted by Mackenzie Zellner on June 22, 2016

I chose to pursue an internship at Pop2Life, obviously, because I feel this company has something special in how they go about the work they do, but it was their use of experiential marketing that initially drew me in.

Read More

Topics: experiential marketing, pop2life team, go beyond, experiences, interview

How Your Brand Can Rock Destination Marketing

Posted by Samantha Stallard on May 18, 2016

Our President and COO, Michele Wiltshire, is a rock star, overseeing all aspects of client delivery, creative, and day-to-day agency operations and management. Before Eric Murphy dragged her to Pop2Life in 2014 (just kidding Eric… Kinda). Michele was SVP of Special Events and Entertainment for Kerzner International, where she was responsible for major special events at Atlantis Paradise Island and One&Only Resorts. 

Read More

Topics: pop culture, pop2life team, pop2life events, go beyond, experiences, interview

4 Reasons Experiential Marketing Drives TV Program Tune–In

Posted by Todd Narwid on May 3, 2016

Today’s crowded TV content landscape has created a glut of very good content, as FX President, John Landgraf recently said, “There is simply too much television.”  The networks and studios, creating these shows, are tasked now, more than ever, with finding a way to break through the intense competition for viewers’ attention.

Read More

Topics: experiential marketing, pop2life team, marketing trends, experiences, television networks

Subscribe to blog email updates