The Best SXSW Brand Activations

Posted by Gabriella Prieto on March 8, 2017

The Austin, TX based festival, South by Southwest (referred to as SXSW or simply South by for those in the know), is an experiential, and experimental, marketing opportunity for the world's boldest brands. With 72,000 registrants and artists in attendance, SXSW is one of the most effective channels for promoting your business to professionals connected in the interactive, film, and music industries. SXSW's 100+ sessions, parties, screenings, and keynotes are all centered around one, simple message - the most unexpected discoveries happen when diverse topics and people come together. 

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Topics: experiential marketing, stunts, go beyond, experiences, brand experiences

What 2017 Means for Experiential Marketing

Posted by Samantha Stallard on January 4, 2017

Experiential campaigns used to be a race among brands to see who could fill the largest arena and give away the most free samples - it was quantity over quality and the results reflected their imperfect goals. 2017 will bring positive changes to the experiential marketing industry, with a newfound focus on the individual experience rather than mass appeal. Check out the following four trends that are going to be everywhere this year:

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Topics: experiential marketing, stunts, go beyond, technology

DreamWorks TROLLS Takes Over VidCon and the Tween Market

Posted by Evan Bryson on September 19, 2016

VidCon, Comic-Con’s younger sibling, is a three day, millennial-centric extravaganza. Celebrating the creativity of today’s youth and the ever changing entertainment environment, Vidcon is a bit of a double edged sword for the marketing industry. On one hand, it offers a one-stop-shop ticket to connect with thousands of millennials. The problem, however, is that this demographic is programmed to tune out anything that remotely resembles an advertisement, so marketing can be a bit tricky.

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Topics: experiential marketing, stunts, clients, go beyond

Broadway in Bryant Park: AKA The Coolest Lunch Break in NYC

Posted by Mackenzie Zellner on July 28, 2016

As an intern in the P2L marketing department, I’ve seen so much behind-the-scenes work in action -  endless brainstorming sessions, production planning with clients and vendors, building and breakdown, and everything else that goes into executing a successful event. So it was about time I had the (amazing) opportunity to experience an activation!   

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Topics: experiential marketing, stunts, clients, go beyond

New Yorkers React to Time Traveling Bong Stunt

Posted by Samantha Stallard on April 26, 2016

Comedy Central’s latest mini-series, Time Traveling Bong, staring Ilana Glazer, Lucia Aniello, and Paul W. Downs is a surprisingly insightful social satire disguised as a stoner comedy. A popular sketch from Glazer and Downs's pre–Broad City days, the three-night event began as a no-budget webseries about the drug-induced misadventures of a couple cousins who, as the title suggests, discover a smoking device that allows them to travel through time. 

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Topics: stunts, clients, events, go beyond, experiences

Cultivora Industry Insider Interview with Eric Murphy

Posted by Eric Murphy on April 13, 2016
In May 2013, I was interviewed by Maressa Levy for Cultivora's Industry Insider series. Three years later, we've grown up and expanded our services, but the roots of why we do what we do still remain... 
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Topics: music, pop culture, stunts, events, Eric Murphy, interview

Event Marketing Activation Fails (And How to Avoid F*cking Up)

Posted by Samantha Stallard on March 30, 2016

Experiential marketing is all about... experiences. Weird right? ; ). Sometimes these experiences are viral videos that you stumble across on a YouTube binge or while Facebook stalking an ex, but most of the time, they take place live, in person at an event. The goal of experiential marketing events for brands is to get consumers (both new and current) interested about the brand and engaged with their product(s). The benefits are boundless.

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Topics: experiential marketing, stunts, events, experiences

4 Keys to a Killer Marketing Stunt

Posted by Eric Murphy on July 28, 2014

Unexpected, awesome experiences that cut through the usual marketing “noise” by entertaining and surprising us. Sure, we love the traditional press hits, but a great stunt also turns real-life consumers into an army of trusted brand ambassadors who share their impressions via tweets, photos, videos, etc.  

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Topics: experiential marketing, stunts, go beyond, experiences

The 7 Most Memorable Super Bowl Moments of the Century (So Far)

Posted by Pop2Life on January 31, 2014

To get psyched up for Sunday's big game, the Pop2Life team reminisced fondly about Super Bowl moments of the 2000s, from the biggest flubs to the most inspiring halftime performance ever. We wonder if there'll be something from 2014 to add to this list...

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Topics: music, pop culture, stunts, music industry, events

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