P2Blog

Live from Austin: Politics, Tech, and Brand Activations at SXSW 2017

Posted by Samantha Stallard on March 22, 2017

The annual conference in Austin, TX is infamous for its over-the-top parties, brand marketing activations, packed lecture halls, and enough BBQ to make you sick - a fact the Pop2Life team continues to test year after year. While always an inspiring and innovative event of the brightest minds in tech, marketing, design, film, comedy, style, and music, this year had a clear political undertone - as CEOs, big brands, and stars vowed allegiance to social issues.

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Topics: pop culture, festivals, pop2life events, technology

5 SEO Strategies for Your Next Brand Event

Posted by Samantha Stallard on March 1, 2017

Hey event marketers, when you're deep in the planning and promotion stage of your brand's upcoming experience, how do you advertise it to the world? If it's a stunt, you post vague location announcements and invite press. If it's a festival, you get the word out early, creating a ticketing microsite and a unique social media presence. If it's an annual experience, you build off of the previous year's momentum.

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Topics: events, go beyond, technology, brand experiences

4 Things Your Event Planner Wants You to Know

Posted by Samantha Stallard on February 9, 2017
 
Article originally published on the Ribyt blog - check it out here!
 
You are eternally grateful to your event planner or agency for pulling off great events, but are you really giving them everything they need to help your event succeed? We're going to walk you through four things they want you to know. 
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Topics: events, technology, guest concierge services, ribyt

What 2017 Means for Experiential Marketing

Posted by Samantha Stallard on January 4, 2017

Experiential campaigns used to be a race among brands to see who could fill the largest arena and give away the most free samples - it was quantity over quality and the results reflected their imperfect goals. 2017 will bring positive changes to the experiential marketing industry, with a newfound focus on the individual experience rather than mass appeal. Check out the following four trends that are going to be everywhere this year:

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Topics: experiential marketing, stunts, go beyond, technology

The 2017 Branded Experience Planning Guide

Posted by Samantha Stallard on December 19, 2016

As 2016 winds down, there is no rest for the weary marketer. We are expected to predict the future and plan for 2017 before the champagne has even been popped to ring in the new year. This notion especially applies to experiential marketing - which requires weeks, if not months, of planning. 

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Topics: event production, experiential marketing, experiences, technology

2016's Best Experiential Activations

Posted by Samantha Stallard on December 7, 2016

2016 is fading away fast. It was an exciting and interesting year for the experiential marketing industry, as more brands embraced the power of live events and seasoned veterans refined their approaches beyond paying a big check to sponsor a festival, with a focus on smaller, more focused and personalized experiences.

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Topics: festivals, events, go beyond, experiences, technology

How a Dynamic Guest Management Tool Will Save Your Sanity

Posted by Eric Murphy on September 26, 2016

When you're throwing a killer event for your executives, VIPs, or contest winners, organization should be your number one priority. Originally published on BizBash on June 28, 2016. Click here to check it out!

Most event planners still use spreadsheets as their “guest management tool.” But this old-fashioned way of doing things is painful and anything but “dynamic.” Enter Ribyt, a new dynamic guest management tool that can manage complex guest logistics in about half the time it takes using spreadsheets. 

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Topics: news, events, go beyond, technology

Upgrade! 7 Ways Guest Management Software Will Improve Your Life

Posted by Evan Bryson on September 21, 2016

The events world is anything but one-size-fits-all. While event planners deal with venues, vendors, production, catering, contracts, logistics, decor, and a never-ending stream of changes, it's tough to focus on each individual guest experience.  This is especially challenging for events that include different types or levels of guests and events that require travel management (such as the iHeartRadio Music Festival). Moreover, we live in a world where everything is on demand, customized, and personalized. People's expectations are higher than ever and getting a “V.I.P.” experience is no longer the exception, it's the expectation. 

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Topics: event production, go beyond, technology, partners

Seeing is Believing: Spotlight on the P2L Design Team

Posted by Evan Bryson on August 24, 2016
The success of any experiential marketing activation rests on the shoulders of a strong design - every piece of architecture was once a drawing, every sign was once a rendering, every experience was once just an idea. Each piece of the experiential puzzle is carefully considered (because it's obvious when it hasn't been).
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Topics: pop2life team, experiences, interview, creativity, technology

The Technology Behind Extending Event Storytelling

Posted by Samantha Stallard on August 17, 2016

When I was a senior in high school, Facebook came on the scene. I had always stressed about my social interactions at the lockers and during free period, but suddenly those feelings followed me home to my "wall." The original Facebook wall gave gossip an extended shelf life. Now that ~*epic*~ party from last semester remained relevant as the pictures were immortalized online.

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Topics: events, go beyond, experiences, technology

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