Pop2Life Opinions: How Do You Approach Creativity Without Fear?

Posted by Mackenzie Zellner on July 6, 2016
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The number one phrase no one should ever say is that they’re not creative. Because, according to Pop2Life Founder and CEO, Eric Murphy, “Everybody has the ability to be creative.” Creativity takes countless forms and recognizing how you show it is the key (count how many times I say ‘creative’ in this blog). Exploring the concept of creativity further, I sat down with Murphy, the jedi master of creativity, and asked him to change my young padawan ways (Maybe not in those exact words) and discuss the development process behind the big, bold, creative, experiment that became Pop2Life.

The force was definitely with Murphy, because he saw the future from the beginning when he felt, “traditional advertising was going to suffer and the way to engage with people [would be] through experiences.” So, he took this concept, expanded it, and bada bing bada boom he had Pop2Life, right? Wrong.

Nobody sees the grueling hard work that goes into a project. All that’s seen is the hopefully successful end result leaving people to wonder why they didn’t think of it.

Society has changed a great deal over the years. The tactic “friendly/healthy” competition is now littered with dishonesty and jealousy. As if everything has to come easy because God forbid you try or show any kind of effort.

This façade of “natural” talent people put on has created a stigma around creativity; that only left-handed people are creative, you have to have a certain amount of wealth to take risks etc. Well, Murphy says, “First and foremost don’t tell yourself you’re not creative. And have a deadline.” There’s nothing like that jolt of adrenaline from an approaching deadline to get the creative juices flowing.

Luckily, inspiration can come from anywhere. As Murphy so perfectly models (of course in more ways than these two).

  • He first says to, “Read read read. Anytime I have downtime I’m reading Flipboard.”
  • And second, in my eyes the most creative: Murphy found inspiration for the name ‘Pop2Life’ from an awesome Prince song! Saying I’m impressed/proud is an understatement.

Don’t limit your surroundings. Pulling from various aspects of life and making it your own is just what inspiration is.

Motivation is vital during all stages of creativity - motivation trumps fear. Although the fear of failure will always be there, even in the slightest amount, one of the best pieces of advice my dad has given me, is that you’ll learn a great deal more from your failures than from your successes. Which, I can honestly say has proven to be true. Think of it this way, just like you have absolutely no idea what you do want for dinner, but you’re damn sure of what you don’t want, you’ll learn what not to do from failing. This knowledge has allowed me to step outside of my comfort zone and take more risks.

All it takes is one idea, and the motivation to follow through with it. Don’t think in terms of success and failure! In the words of Obi-Wan “Only a Sith Lord deals in absolutes.”

Four step takeaway:
  1. Believe in yourself no matter what people say
  2. Brainstorm inspiration, it can come from anywhere
  3. Find your motivation. Even if it’s your retirement
  4. Commit harder than Rick and you’re golden


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Photo courtesy: Pexels 

Topics: creativity, experiences, experiential marketing, Eric Murphy

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